> > >
> WOR is seriously messed up. How can such a powerful,
> heritage station have a horrid program lineup? They ditch
> Bob Grant for a cooking show before they even have it locked
> down? They have no program director. They go from O'Reilly
> to Grant to Savage right now. Then they want O'Reilly,
> Cooking into Savage?
>
> Their ratings are horrid. They are something like 70% 65+.
> Yes they make money, but their overhead must be huge with
> folks like Dr. Joy Browne, Grant, Lionel and Joan Hamburg.
> They should blow it up, drop the syndicated stuff (which is
> the worst rated) and make it a good station again.
>
As a long time PD/OM, I have to question a cooking show in PMD myself..that does seem ridiculous!
Makes me wonder if they are starting to cut the overhead and getting in a position to sell WOR.
In addition to their overhead you mentioned, it sems like they have also had to relocate their tower..not cheap either.
With programming moves like these it'll blow up on its own eventually.
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