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What is Alternative? What is not Alternative? Its a futile debate, for which there is no correct or incorrect answer, simply opinions.
In terms of Radio Programming, (and as p_herring alluded), Alternative is defined by the audience and whether or not they listen. If you call your station "Alternative" and you play Seether, there is no problem unless your audience does not buy that Seether is Alt and you lose you cred (and more importantly lose audience). In general, mainstream "Alternative" audiences appear much less likely to debate whether or not Seether is "Alternative", as they just want to hear music which sounds good on their radio.
In terms of Radio Programming, (and as p_herring alluded), Alternative is defined by the audience and whether or not they listen. If you call your station "Alternative" and you play Seether, there is no problem unless your audience does not buy that Seether is Alt and you lose you cred (and more importantly lose audience). In general, mainstream "Alternative" audiences appear much less likely to debate whether or not Seether is "Alternative", as they just want to hear music which sounds good on their radio.