How could I have forgotten this one? 104.5 here in Nashville was known as "104 the Core" (or more precisely, "the
new 104 the Core") back about 2000-2001. They actually had a "naming contest" in which they invited listeners to call in suggestions for a new station name. In the meantime, they had briefly been known as "that '70s station," which was actually a far better name than "104 the Core"! :

When they chose the name, they actually played back the call from the listener who suggested, "how about 104 the Core?" (Actually, I think he was joking!) His "prize" for coming up with a new name for them? "Absolutely nothing!" as they said in that spot.
Being the cynic that I was, I would have suggested "Arrow 104.5" since they were reverting right back to the same format that they had had when they were "Arrow 104.5" from about 1994-1999. :

But I suppose that that was too obvious for them! :
But about a year later (2002-ish), they changed names yet again! :

I knew that something was up (at the time) when I heard Whitesnake on 104.5, which had lampooned Whitesnake while they were "the Core"! :
During one of their many incarnations during that 1998-2003 time period, one of their jocks had something on his page on their website ridiculing a competing station for having four formats in four years (which, indeed, they had), but 104.5 ALSO had four different formats (or at least four different names) during those same four years!
By the way, "104 the Core" was the station that I made fun of in the other thread for incorporating the overused word "new" right into their "Core" logo, which pretty much guaranteed that they would be "new" as long as they were "Core."
And I had the perfect slogan for them: "104 the Core. You don't get the whole apple; just the core!" :
