The new WOSU logo... No more "AM":
http://a0.twimg.com/profile_images/1207773714/WOSU_stack1_4-color_vFIN.png
Found this older article on why WOSU-AM is leaving the air:
http://www.current.org/tech/tech1014-expansion-and-AM.shtml
AM proves to be a hard sell, even for news radio
Published in Current, Aug. 9, 2010
By Karen Everhart
Quotes from this article on WOSU:
http://a0.twimg.com/profile_images/1207773714/WOSU_stack1_4-color_vFIN.png
Found this older article on why WOSU-AM is leaving the air:
http://www.current.org/tech/tech1014-expansion-and-AM.shtml
AM proves to be a hard sell, even for news radio
Published in Current, Aug. 9, 2010
By Karen Everhart
Quotes from this article on WOSU:
The AM station, which launched Ohio State’s broadcast service in 1922, will simulcast the FM news service.
Decisions about audience service priorities have never been easy for public radio stations that broadcast both news and music programming, but they’re especially confounding for those with AM stations. AM’s low audio fidelity and interference problems make the frequencies more suitable for news/talk than music, but listeners’ habits of scanning the left end of the FM dial for public radio are so deeply ingrained that building a loyal audience on AM would be a Sisyphean labor.
WOSU first tried to expand its news footprint by introducing a new local midday show All Sides with Ann Fisher, while previously all-classical WOSU-FM picked up NPR’s Morning Edition and All Things Considered. But this dual-service strategy didn’t build enough audience.
“We invest a lot in our local news,” said Tom Rieland, g.m. of WOSU Public Media. “It’s been a struggle for us, getting people to the AM dial to listen to us in this community.” The move back to FM will bring a much bigger audience to WOSU’s local news programs, he predicted.