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WPAT FM's Low Ratings

It's true that they have played more Spanish AC than usual today. I might be reading a bit too much into this but one of the songs they have been playing today is "Mañana me ire", "Tomorrow I'll be gone".
 
Since the original post a few weeks ago, WPAT's overall ratings have sagged further, from 1.5 to 1.2 in June. It seems that its listeners over the past couple years have bailed in droves.
Meanwhile sister station WSKQ, La Mega now has even stronger ratings, and stands at 4.3. SKQ seems to be playing more salsa than they have in a long time, giving them a rather retro sound. And similar-sounding rival WXNY X96.3 also gained. It is rated almost as high as La Mega.
So it may be difficult for SBS to figure out what should be done with WPAT. So far they have not followed SBS stations in LA and Miami, which have DJ's speaking mostly in English, and play lots of rhythmic/dance songs that are in English. Perhaps there is now room in New York only for two highly-rated Spanish language stations.
 
When I first read the title of this thread I was brought back to 1995.
 
Barry said:
Since the original post a few weeks ago, WPAT's overall ratings have sagged further, from 1.5 to 1.2 in June. It seems that its listeners over the past couple years have bailed in droves.
Meanwhile sister station WSKQ, La Mega now has even stronger ratings, and stands at 4.3. SKQ seems to be playing more salsa than they have in a long time, giving them a rather retro sound. And similar-sounding rival WXNY X96.3 also gained. It is rated almost as high as La Mega.
So it may be difficult for SBS to figure out what should be done with WPAT. So far they have not followed SBS stations in LA and Miami, which have DJ's speaking mostly in English, and play lots of rhythmic/dance songs that are in English. Perhaps there is now room in New York only for two highly-rated Spanish language stations.
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I realize it's a Latino station and a Latino company. But at this point, bail out of the Spanish and make it all English with dance music.

I wouldn't necessarily push the EDM aspect of this on such a station but at least you could play Pit Bull, Chris Brown, etc., get in a couple of core artists of dance music in there with today's music. And yes, you can play the classic freestyle as well since that never tires to the Latino crowd. I just wouldn't go Skrillex on it, that's all :). That is perhaps the only way they can compete.
 
Part of the reasson WPAT is struggling in the PPM era is that there is just not enough room for 3 Spanish language FM stations playing the same music overall.Three stations overplaying Don Omar mixed in with four other stations playing Pitbull,one has to asked why tune in to 93.1 when there are better stations where I could listen to the same music?
 
DavidEduardo said:
XCountry285 said:
Have 93.1 go Dance! Make it 93.1 The Pulse!
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Look for it to be very similar to KXOL and WRMA very soon.
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David, I do recall that you had previously stated that Amor (WPAT FM) would change to the rhythmic format with dj's speaking mainly in English that is offered by KXOL in L.A., and WRMA in Miami. I thought (apparently incorrectly) that since the change had not been implemented by now, Amor was going to stick with its current incarnation of Spanish A/C.
Do you know whether DJ Laz, now the morning personality on both of the L.A. and Miami stations, is expected to be on Amor (if they still use that name for the station) during AM drive? Are there enough second and third generation Hispanics in the New York market that don't listen primarily to all-English stations to give this format a good chance of success?
 
I wonder what Luis Jimenez thinks about SBS syndicating DJ Laz since that was one of the main reasons he left SBS.Granted it was about 5 years ago. Univision has not held up its end of the bargain as far as giving him the syndication he was seeking. Once DJ LAZ gets on 93.1 it should be a nice battle for morning bragging rights. I place my bet on LJ still coming out on top.
 
Morpheux said:
I wonder what Luis Jimenez thinks about SBS syndicating DJ Laz since that was one of the main reasons he left SBS.Granted it was about 5 years ago. Univision has not held up its end of the bargain as far as giving him the syndication he was seeking. Once DJ LAZ gets on 93.1 it should be a nice battle for morning bragging rights. I place my bet on LJ still coming out on top.
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Syndication was not the main reason LJ "made a move."

However, LJ was syndicated to a half-dozen Univision markets while he was on his non-compete absence from NY; there were no ratings at all. Then he was syndicated to PR, for nearly 2 years, and got no real traction and was canceled by the station. Currently he is on in Philadelphia.

Laz does his show in English while LJ does his nearly all in Spanish. They don't even compete for the same lifestyle group.
 
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