Fenway1912 said:
I still believe WLNE should rebrand itself as a Southeastern Mass/Cape Cod station and forget about Rhode Island. Ad dollars are few in the market are scarce to begin with but by targeting the southcoast they could do better.
Up until the mid-1980's, they did try to emphasize Fall River/New Bedford. In the 80's they had live news updates from the Massachusetts bureau. They even had their anchors split between New Bedford and Providence at one point.
I assumed that they decided to focus on Rhode Island, because there was no substantial ad revenue to be had from Fall River and New Bedford. Most stations are focusing on the major market in the area, no matter where they are licensed.