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WPRO-AM #1 12+ for the first time in 20 years.
- Thread starter tolduso
- Start date
DToTheJ said:Runrigger said:It's also surprising that neither All Access nor Arbitron's site has posted the numbers.
I saw the numbers on the R&R website...
Meanwhile, True Oldies 790 fails to show up in 12+...
Too early for WPRV to show up.I think WPRO's numbers are WPRO's on the AM side and not that of the Simulcast on WEAN 99.7.
When PPM gets here, we'll know.
Doubtful. The increase you see (http://www.radioandrecords.com/RRRa...M&BPER=4.5&HPER=7.9&OPER=&NSD=10/15/2008&CE=0) is, mathematically, more-than-a-wobble.
And because you don't see a number for WEAN-FM -- whose call letters are "buried" on-air -- it's likely that diarykeepers are reporting "WPRO."
Remember, diary methodology is a memory test.
The Portable People Meter would demonstrate actual use.
How about WODS doubling its Providence number, apparently at B101's expense?
kenwood101 said:Too early for WPRV to show up. I think WPRO's numbers are WPRO's on the AM side and not that of the Simulcast on WEAN 99.7.
Doubtful. The increase you see (http://www.radioandrecords.com/RRRa...M&BPER=4.5&HPER=7.9&OPER=&NSD=10/15/2008&CE=0) is, mathematically, more-than-a-wobble.
And because you don't see a number for WEAN-FM -- whose call letters are "buried" on-air -- it's likely that diarykeepers are reporting "WPRO."
Remember, diary methodology is a memory test.
The Portable People Meter would demonstrate actual use.
How about WODS doubling its Providence number, apparently at B101's expense?
RE "Here's something weird."
Some of the most important Zip Codes are in Bristol Co MA, where diaries contribute to both Providence and Boston surveys.
Skynet74 said:It's the first time that I can remember PRO-FM showing up in the Boston book! However they took a huge dip in Providence.
Some of the most important Zip Codes are in Bristol Co MA, where diaries contribute to both Providence and Boston surveys.
Re: RE "Here's something weird."
I also think (as I think Holland does) that WPRO-AM's increase is in part to Pro-FM's decrease as they may be taking in the last 2 trends from Pro-FM, which a trip to Arbitron may end up pointing out. It happens all the time. People will simply put WPRO and that will count toward the AM side as opposed to actually being for Pro-FM, which they were listening to. It is very conceivable that with the switch, there is a lot of diary confusion. Arbitron has always had its faults (I can remember a Summer book early 90's that gave WRKO HUGE ratings in Providence; but it was because those should have gone to WPRO-AM for the Sox broadcasts on the WRKO radio network. Phil Sirkin had them dump out the Castiglione or Trupiano "WRKO" on the network feed (sounded horrible)
Holland Cooke said:Skynet74 said:It's the first time that I can remember PRO-FM showing up in the Boston book! However they took a huge dip in Providence.
Some of the most important Zip Codes are in Bristol Co MA, where diaries contribute to both Providence and Boston surveys.
I also think (as I think Holland does) that WPRO-AM's increase is in part to Pro-FM's decrease as they may be taking in the last 2 trends from Pro-FM, which a trip to Arbitron may end up pointing out. It happens all the time. People will simply put WPRO and that will count toward the AM side as opposed to actually being for Pro-FM, which they were listening to. It is very conceivable that with the switch, there is a lot of diary confusion. Arbitron has always had its faults (I can remember a Summer book early 90's that gave WRKO HUGE ratings in Providence; but it was because those should have gone to WPRO-AM for the Sox broadcasts on the WRKO radio network. Phil Sirkin had them dump out the Castiglione or Trupiano "WRKO" on the network feed (sounded horrible)
RE "with the switch, there is a lot of diary confusion"
YAH-mon.
But, undeniably, adding-an-FM-to WPRO-type-stations is the right move, right now.
It's a success template elsewhere; and likely to be replicated locally.
Aloha from Juice-N-Java, Block Island
HC
www.HollandCooke.com
YAH-mon.
But, undeniably, adding-an-FM-to WPRO-type-stations is the right move, right now.
It's a success template elsewhere; and likely to be replicated locally.
Aloha from Juice-N-Java, Block Island
HC
www.HollandCooke.com
Ride with the tide and go with the flow...
That is, effectively, Arbitron's Portable People Meter, which WILL be very, very cool.
And I'm giving you the-mercifully-short-version.
I've been in-the-loop on PPM since its first USA tests in Wilmington, Delaware years ago.
Comparing side-by-side diary data is instructive as hell.
But stop me now!
I can put an entire room to sleep with detail-about how-and-why PPM will be cool.
CORRECT...and that's not necessarily a bad thing.
Diaries -- which Arbitron IS, CONSTANTLY, investing-to-improve -- are still merely "a memory test."
Diary methodology is the-devil-we-know: http://www.youtube.com/watch?v=6FonOwlry9I
Skynet74 said:Every radio needs to be fitted with a built in transmitter that sends data back to Arbitron as to what station is really being listened to.
That is, effectively, Arbitron's Portable People Meter, which WILL be very, very cool.
And I'm giving you the-mercifully-short-version.
I've been in-the-loop on PPM since its first USA tests in Wilmington, Delaware years ago.
Comparing side-by-side diary data is instructive as hell.
But stop me now!
I can put an entire room to sleep with detail-about how-and-why PPM will be cool.
Skynet74 said:This Diary keeping sounds like a task that the general population can't accurately handle.
CORRECT...and that's not necessarily a bad thing.
Diaries -- which Arbitron IS, CONSTANTLY, investing-to-improve -- are still merely "a memory test."
Diary methodology is the-devil-we-know: http://www.youtube.com/watch?v=6FonOwlry9I
S
Seekonk Sally
Guest
Too early for WPRV to show up.I think WPRO's numbers are WPRO's on the AM side and not that of the Simulcast on WEAN 99.7.
[/quote]
Why should the station show up in the book at all ? Aside from us here and a few thousand bitter fans of the Score, the general public doesn't know it's on the air !! There has been NO promotion of the new format or station, even the Providence Journal didn't mention it in an article featuring afternoon host Cruisn Bruce Palmer. They only credited him as being on The Pike in Worcester. This is the Rhode Island newspaper.
Sally
[/quote]
Why should the station show up in the book at all ? Aside from us here and a few thousand bitter fans of the Score, the general public doesn't know it's on the air !! There has been NO promotion of the new format or station, even the Providence Journal didn't mention it in an article featuring afternoon host Cruisn Bruce Palmer. They only credited him as being on The Pike in Worcester. This is the Rhode Island newspaper.
Sally
Yeah I noticed that about the cruise night and Cruisin'Bruce being credited as being from The Pike. You want my opinion as to why Bruce is on True Oldies? Citadel is noted for having back-up plans when someone is eventually going to leave voluntarily or otherwise. For the most part exits from there are of the kindler, gentler type compared to the abrupt exits on Oxford. Bruce is a back-up plan. Let's just wait and see but I predict he will be live in Providence within a year. You fill in the blanks.
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