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WPRO-AM names new program director

Craig Schwalb has no local ties, so he's probably not going to feel any loyalty or favoritism towards the staff. He barely knows them. Thinking with his head and not his heart. I bet that program schedule gets blown up and the air staff is going to be caught in the explosion. This will be interesting to watch.
 
Sky has this one nailed.

If there IS some "dirty work" to be done....the best way is to have an "outsider" do it....less messy that way.

All that's left is for us to see what happens....and how much $$$ gets chopped off the budget.
 
As Paul Giammarco said in this interview with Andrew Gobeil, it's all about ratings & revenue.
http://630wpro.com/FlashPlayer/default.asp?SPID=0&ID=2497661
Unless there's a weak daypart, which we wouldn't be aware of with the numbers that are published, there's no reason to make changes. Numbers aren't bad. I wonder about Buddy though. He doesn't look that well. He's been through a lot & it may just be weight loss, but I wonder how much longer he'll even want to do this.
 
Skynet74 said:
Craig Schwalb has no local ties, so he's probably not going to feel any loyalty or favoritism towards the staff. He barely knows them. Thinking with his head and not his heart. I bet that program schedule gets blown up and the air staff is going to be caught in the explosion. This will be interesting to watch.
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So you are saying that a station that is making money and has ratings vs their competition & this guy is going to come in and change it just because he can!?! Makes no sense.
I have been thinking for most of the last year that one of the 3 main hosts were going to be leaving soon anyway (either by their choice or shown the door because of something they do). I think there will be far more changes behind the scenes with staff (and we've seen a bunch already since Cumulus bought them from Citadel). Cumulus would not let a station that is not performing financially to stay static for as long as they have owned it.
 
wknd92 said:
Craig Schwalb has no local ties, so he's probably not going to feel any loyalty or favoritism towards the staff. He barely knows them. Thinking with his head and not his heart. I bet that program schedule gets blown up and the air staff is going to be caught in the explosion. This will be interesting to watch.
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So you are saying that a station that is making money and has ratings vs their competition & this guy is going to come in and change it just because he can!?! Makes no sense.


Yes. That is exactly what I'm saying. I'm sure you've been involved with the industry long enough to know that these guys like to come in and do things their own way. It's not all that uncommon for programmers to make changes just for the sake of change. It's done on on both radio and Television every day.

Let me put it to you another way. Howard Stern wasn't fired from WNBC in 1985 because of ratings. The ratings were through the roof! He was fired because the president of WNBC was driving around in his car and didn't like what he heard one day.

This is all it takes. One guy in command who doesn't like you for one particular reason or another. Bang... You are out the door! It's not always about ratings. Have you ever heard the story of why Gilligan's Island was canceled? Here is another example just in case you don't know.

Gunsmoke" was cancelled because of its declining ratings, and "Gilligan's Island" was renewed for a fourth season. But someone's wife tied to a high level CBS executive got upset that "Gunsmoke" was being cancelled and threw a hissy-fit about it. There wasn't enough room on the '67-'68 CBS schedule as initially proposed to re-add "Gunsmoke" without another show being axed. "Gilligan's Island" was the show that got trimmed from the '67-68 CBS fall schedule.

So Gilligan's Island wasn't even canceled because of ratings. It was canceled because of a programmers WIFE.


That made no sense either!
 
Skynet74 said:
Yes. That is exactly what I'm saying. I'm sure you've been involved with the industry long enough to know that these guys like to come in and do things their own way. It's not all that uncommon for programmers to make changes just for the sake of change. It's done on on both radio and Television every day.
Let me put it to you another way. Howard Stern wasn't fired from WNBC in 1985 because of ratings. The ratings were through the roof! He was fired because the president of WNBC was driving around in his car and didn't like what he heard one day.
This is all it takes. One guy in command who doesn't like you for one particular reason or another. Bang... You are out the door! It's not always about ratings. Have you ever heard the story of why Gilligan's Island was canceled? Here is another example just in case you don't know.
Gunsmoke" was cancelled because of its declining ratings, and "Gilligan's Island" was renewed for a fourth season. But someone's wife tied to a high level CBS executive got upset that "Gunsmoke" was being cancelled and threw a hissy-fit about it. There wasn't enough room on the '67-'68 CBS schedule as initially proposed to re-add "Gunsmoke" without another show being axed. "Gilligan's Island" was the show that got trimmed from the '67-68 CBS fall schedule.
So Gilligan's Island wasn't even canceled because of ratings. It was canceled because of a programmers WIFE.
That made no sense either!
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John, That may be the way it USED to run back in the 1960's-1980's; but as you don't to seem to want to grasp, things have changed. It is corporate first, revenue second and ratings third, everything else really comes into play minutely (unless there is criminal charges involved (ala Tanya)) because of those factors
 
wknd92 said:
John, That may be the way it USED to run back in the 1960's-1980's; but as you don't to seem to want to grasp, things have changed. It is corporate first, revenue second and ratings third, everything else really comes into play minutely (unless there is criminal charges involved (ala Tanya)) because of those factors
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Yes lots of things have changed. But I'm still not convinced that EVERYTHING has changed. If you get a know it all programmer in there who thinks he can do EVERYTHING better, some people are going to end up on shaky ground.
 
Depetro posted that? What a ******-bag. That's not even controversial. That's just plain ignorant. Essentially calling the president a joker. Not only disrespecting the president and the victims, but doing it at the absolute worst time in the worst possible way. I'm an open minded person and I can typically find humor in anything. But that was just plain f*&cking stupid. I can't wait to hear his phony apology that management forces him to make. Stupid A-Hole.
 
John is coated in Teflon. If cooking the "books" and threatening to kill someone via text didn't do it, this certainly won't. In fact, he may get promoted to mornings when they fire Andrew, which is right around the corner.
 
Can he come here and explain what was going through his head when he posted that pic? Did he think it was funny or did he just not think at all? I figure he reads this board. So let's see if he has the balls to answer the question. I'm not expecting it.... but it would be nice. I just looked at his facebook. Most people are screaming at him. But one relative suggested that his account may have been hacked. So I'm sure that's what he'll start telling people since that will be the only way to save his ass.
 
Of course his account was hacked! Just like his wife filled out those Arbitron diaries. He can't control these outside forces. This is a man of huge integrity.
 
I wonder how Dan Yorke must feel.....having to work with the likes of "Teflon John" Depetro and "Hizzonner...Da-Mayah"?.

My guess is that....over the years....Yorke's tounge has developed callouses and scar tissue from all the times he's had to bite it! ;)
 
BoredModerator said:
Revenue may be good, but would it be just as good without Buddy and Ron? If so, then they'll risk a little revenue to increase profits.
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Buddy brings in a fair amount of revenue based on he being on the station. Finest Car Wash, The Old Canteen, etc would not be as prominent (if on the station at all) if it wasn't for Buddy.
 
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