WPVI wants to maximize revenue first, then serve the public. Operating the 87.7 transmitter, paying the license fees to simulcast TV shows, and the loss of viewers due to worse picture and reception quality ain't cheap. 87.7 FM wouldn't generate any revenue because they can't put the TV commercials on the radio without permission, and radio advertisers wouldn't advertise on a station without proof of listeners (Arbitron ratings). They would rather operate a radio station (any format) on 87.7 than a TV simulcast, as that would generate revenue. But it will take a long time to turn a profit, if it can ever do so, with 87.7. It took Mega Media over a year to reduce its losses almost to the point of turning a profit, and its expenses are less than WPVI's potential expense. The FCC may not even allow anything on 87.7 besides a 100% simulcast of channel 6 (WNYZ-DT's audio is Pulse 87). They would rather not operate 87.7, as there is no benefit to them. All the 87.7 listeners have removed it from their presets and found an alternative.
Bottom line, I will expect to enjoy my improved Pulse 87 reception in central NJ because it's uneconomical for WPVI to operate 87.7. If you miss your Action News and Jeopardy, that's what DVRs are for. 6ABC should make podcasts of the news, that will cost almost nothing and they could sell ads on the podcast.
I have nothing against WPVI, I just never listened to WPVI on 87.7 before February 11, 2008, and after Pulse launched I hated the interference from WPVI, and now I'm enjoying driving around, windows down, blasting 87.7. The fact that I won 2 contests after June 12 on Pulse 87 during my commute also strengthens my loyalty to Pulse.