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WRAX

B

bueller

Guest
I'm a bit confused as to why people seem to dislike WRAX so much. The specialty show on Sunday looks pretty good, and the overall playlist isn't as bad as some modern rockers. If you dislike the X because they don't play much metal/hard rock, the direction of modern rock - alternative is going away from nu-metal and personally I think it's about time. Good on WRAX for playing the melodic stuff.
 
> I'm a bit confused as to why people seem to dislike WRAX so
> much. The specialty show on Sunday looks pretty good, and
> the overall playlist isn't as bad as some modern rockers. If
> you dislike the X because they don't play much metal/hard
> rock, the direction of modern rock - alternative is going
> away from nu-metal and personally I think it's about time.
> Good on WRAX for playing the melodic stuff.


That's right WRAX, way to go!!!
WOO-HOO, obviously you are doing something right. Isn't ratings like golf... the lower the numbers, the better? RIP WRAX... now step aside and let someone else give it a shot.<P ID="signature">______________
got ROCK?</P>
 
> I'm a bit confused as to why people seem to dislike WRAX so
> much. The specialty show on Sunday looks pretty good, and
> the overall playlist isn't as bad as some modern rockers. If
> you dislike the X because they don't play much metal/hard
> rock, the direction of modern rock - alternative is going
> away from nu-metal and personally I think it's about time.
> Good on WRAX for playing the melodic stuff.

While I do believe that radio stations should be original, at the same time, maybe the X should pattern itself after FM 94/9 in San Diego. I was living out there the day 94/9 debuted (11/11/02) and because I found 91X rather intolerable at the time, it was a rather refreshing change. 94/9 was the main catalyst for many alternative stations to incorporate the classics into their sound. Even 91X eased off the harder stuff and started sounding more adult.

Research may or may not support the idea in Birmingham, so I'll leave that up to the ones who would know. But I would believe that the X would have nothing to lose by reaching back to late 70s-early 80s Clash and Sex Pistols and easing the harder stuff from artists like Korn and System of A Down (though I would not suggest not playing those artists, but just a reduction). <P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
> That's right WRAX, way to go!!!
> WOO-HOO, obviously you are doing something right. Isn't
> ratings like golf... the lower the numbers, the better? RIP
> WRAX... now step aside and let someone else give it a shot.

Well, you just outted yourself as knowing nothing about radio.

12+ doesn't tell you shite. All it does is give a snap shot. If you want to see how the station is really doing, you have to look at their numbers in their target demographic, which I believe is Persons 18-34. The PD posted in a thread below and said that they did very well in this demographic (top 5).

Next time please make sure you have the facts straight before you pop something off. K? Thank you.

Jonathan
 
Come on Johny, it actually says more than YOU want to think. That is if you want to think, afterall, you are taking what "the PD" says and are etching it into sand. It's his job to make the station look better, too bad he is using the red herring technique and not the good programming one!

Nonetheless, The X should still be doing much better than they currently are. I'm not sure if you remeber, but WRAX bought and shutdown their primary competition. However, the struggle continues! Have you noticed how few commercials they have as opposed to mere months ago. You can't sell to people who aren't listening. Wake up, Jonhy.<P ID="signature">______________
got ROCK?</P>
 
> Come on Johny, it actually says more than YOU want to think.
> That is if you want to think, afterall, you are taking what
> "the PD" says and are etching it into sand. It's his job to
> make the station look better, too bad he is using the red
> herring technique and not the good programming one!
>
> Nonetheless, The X should still be doing much better than
> they currently are. I'm not sure if you remeber, but WRAX
> bought and shutdown their primary competition. However, the
> struggle continues! Have you noticed how few commercials
> they have as opposed to mere months ago. You can't sell to
> people who aren't listening. Wake up, Jonhy.

The decline has everything to do with the signal and almost nada to do with the programming, IMO. Even if the music isn't what it once was, they're still the only station in town that's going to play 75% of it. It's a captive audience. However, they were pretty big in the boonies, and the signal is the shits in a lot of those areas now.

You can't sell commercials to people who aren't hearing your station. Once the whole WWWQ saga finally ends, they can get that range back.

If they've dropped below what WANZ did in Tuscaloosa, then you can point to the programming as the cause.
 
Their current 2.6 is not much different than WANZ's 2.2 - 2.4. Before the frequency switch, WRAX only had 3.4. This is a drastic change for a station who once was pulling in high 6's!<P ID="signature">______________
got ROCK?</P>
 
Are you a ten year old kid? Do you have any knowlege of how to read a book... not necessarily arbitron, just any book?

What does it benefit you to trash WRAX constantly. Show yourself for who you really are... if you are a competitor, speak up.. if you are just another jackass who thinks he can run a station better than someone who has past success and obviously can get a job in this industry then say that too.

It's like my brother always says... if you're scared, say scared.



> Their current 2.6 is not much different than WANZ's 2.2 -
> 2.4. Before the frequency switch, WRAX only had 3.4. This is
> a drastic change for a station who once was pulling in high
> 6's!
>
 
Since you are in the 12+ bubble of illusion, consider these
very simple facts about the Alternative format:

1.) Of the Top 70 markets in the United States, only TWO stations
have 12+ ratings over 5.0 - Salt Lake City, UT and Honolulu.

2.) There are only a handful of stations with 4.0-5.0 shares.

3.)Most of the markets with an Alternative station even left
come in about 2.8-3.2 12+.

4.)The average 70 city overall 12+ is probably just right at 3.0.

5.)There has been a steady decline nationwide in the last year
of about one point per market for this format.

Still, it places well in the 18-34 in many markets, so NO
you can't tell a thing from 12+. And your deceptive numbers
call against Kenny is FALSE --- his numbers are right on
according to Arbitron (but you can call them and tell them
they are liars. Better yet, quote some more exact numbers
like you did and see if you make it to your 20th birthday
without jail time.)

When you go to a smaller signal or a rimshot, common
logic dictates smaller numbers. If Citadel expects everyone
to just scan over and find X without any billboards, TV, etc.
and knowing how Citadel tends to market, it's gonna be tough.

This format is the hardest to work with right now because
the music has fragmented substantially. It's a no-win
format. If Kenny can bring it up to a 3.5-4.0 12+ and
improve the good current P18-34 numbers, he will
be a Citadel superstar. And, you will hate him MORE because you
will be complaining that it sounds like wimpy groups that
only teenagers like. Is Bananarama considered Alternative?

This is just the beginning of a tough job for Kenny. I
don't know him, but I started with this format when it was
a baby. It's grown up now and most of it's listeners have
moved out. Give him a break and a few books to work his
magic. I think his attempts to listen to his listeners is
a positive thing. Gotrock ---Why don't you come up with
something worthwhile to offer? You might surprise yourself.
 
Gee, Wally, what's a book.
If that is the best, bdcast_tech, that you can come up with, then yes I must bow to your superiority! Maybe, YOU should go back and make more attempts to color between the lines. WOW, I made a funny too!

As for The X caring about the listeners. Don't count on it. One minute it's all about what the listeners want and the next it's about "the research". Trust me, I as well as many others have made our attempts to be heard. THEY DON'T CARE ABOUT THE LISTENERS AS MUCH AS YOU WANT TO THINK! If you like the station then consider yourself in an unrequited relationship. Go look that up bdcast!

Don't tell me to stop being 'mean' to Kenny Doolittle. If you go to the station's website and read, you'll see that want to know what you think (good and bad). I've tried the good, I'm trying the bad. Just remember, THEY DON'T CARE!

As far as the ratings go, I'm just saying they should be doing better, they have virtually NO competition.<P ID="signature">______________
got ROCK?</P>
 
> As for The X caring about the listeners. Don't count on it.
> One minute it's all about what the listeners want and the
> next it's about "the research". Trust me, I as well as many
> others have made our attempts to be heard. THEY DON'T CARE
> ABOUT THE LISTENERS AS MUCH AS YOU WANT TO THINK! If you
> like the station then consider yourself in an unrequited
> relationship. Go look that up bdcast!

YOu know, I've been holding back but now I'm letting loose and asking a very simple question: Why are you stupid?

Where do you think they get the research from, New York? Research is done by polling LISTENERS about music and other aspects of the station. Geez, kid, even I knew that before I started out in the biz. I wasn't stupid enough to believe that radio stations don't try to do what the listeners want. If you truly believe that the X or any other station plays music just because the programmer happens to like it, you're a moron.

As for them having "virtually no competition," you couldn't be more wrong. An alt. rocker goes after Persons 18-34 most of the time. That's part of the CHR demo. So, basically, they do have competition from the CHR in town. 18-34's also listen to alot of rhythmic/hip hop/whatever you want to call it music. So there's more. No competition, eh? Right...

I don't know if you're competition, a disgruntled former employee or just don't know squat about radio (that's the most likely one) but you really need to think about what you've been saying... something tells me that you truly don't know what you're talking about and if that's the case then you continue to make yourself look foolish.

Thank you and have a wonderful weekend!

Jonathan
 
Well, that was easy... Jonathon said it for me... that was almost exactly what I was gonna type!
Wow, being intellectually superior sure is nice! :)


> YOu know, I've been holding back but now I'm letting loose
> and asking a very simple question: Why are you stupid?
>
> Where do you think they get the research from, New York?
> Research is done by polling LISTENERS about music and other
> aspects of the station. Geez, kid, even I knew that before
> I started out in the biz. I wasn't stupid enough to believe
> that radio stations don't try to do what the listeners want.
> If you truly believe that the X or any other station plays
> music just because the programmer happens to like it, you're
> a moron.
>
> As for them having "virtually no competition," you couldn't
> be more wrong. An alt. rocker goes after Persons 18-34 most
> of the time. That's part of the CHR demo. So, basically,
> they do have competition from the CHR in town. 18-34's also
> listen to alot of rhythmic/hip hop/whatever you want to call
> it music. So there's more. No competition, eh? Right...
>
> I don't know if you're competition, a disgruntled former
> employee or just don't know squat about radio (that's the
> most likely one) but you really need to think about what
> you've been saying... something tells me that you truly
> don't know what you're talking about and if that's the case
> then you continue to make yourself look foolish.
>
> Thank you and have a wonderful weekend!
>
> Jonathan
>
 
There is an old adage that says, "With age comes wisdom". However, I'd say that in the case of the "old pros", Jonhy and bdtech, that is a misnomer.

Just accept the fact that radio has changed over the years that you guys have been spitting your vile. Everyone who is not so completely biased and delusional as you, realize that this change has been detrimental to the industry.

I know I speak for many when I say that I hope the two of you have enjoyed what people like you and the covetous corporations that you associate yourselves with have done to the industry! Satellite radio is successful thanks to YOU! It will continue to grow until you morons wake up.

Simply enjoy the conformity that ALL stations have, ignore that fact that they have lost their identies, and do yourselves a favor by clammoring your fodder elwsewhere, because no one here is swallowing your attempted rhetoric!<P ID="signature">______________
got ROCK?</P>
 
Me, an "old pro?" LMAO Kid, I've only been in this biz for almost five years. I've just kept my eyes and ears open and learned all I can from as many people as I can. REAL radio pros know what I'm talking about. You're just some scrub kid off the street who thinks they can run a station better than the PROS who know what they're doing. If you think you can do better, I encourage you to start out as an intern and work your way up to board up and from there a weekend air shift. Once you do that, get better and find a full time air slot somewhere. After you've done that, work your way into programming so you can see what it's really like.

But I bet you won't.

You know NOTHING about this business (like it or not it's just that, a business), man. Don't try to tell us how to do our jobs until you have some clue of what all that involves. If you had any clue, you'd know that we as programmers do the best we can to give our listeners what they want. After all, if we don't cater to them we'll have no listeners and there will be no radio station for YOU to complain about.

STFU.

Jonathan


> There is an old adage that says, "With age comes wisdom".
> However, I'd say that in the case of the "old pros", Jonhy
> and bdtech, that is a misnomer.
>
> Just accept the fact that radio has changed over the years
> that you guys have been spitting your vile. Everyone who is
> not so completely biased and delusional as you, realize that
> this change has been detrimental to the industry.
>
> I know I speak for many when I say that I hope the two of
> you have enjoyed what people like you and the covetous
> corporations that you associate yourselves with have done to
> the industry! Satellite radio is successful thanks to YOU!
> It will continue to grow until you morons wake up.
>
> Simply enjoy the conformity that ALL stations have, ignore
> that fact that they have lost their identies, and do
> yourselves a favor by clammoring your fodder elwsewhere,
> because no one here is swallowing your attempted rhetoric!
>
 
Yeah, you might not want to assume... you know what assuming does, right? Turns out, "Old Pros" might not exactly fit the bill here. I am a 24 year old, college grad... I have degrees in Radio-Television-Film and Computer Information systems, and I currently work as an engineer in a market outside of Alabama. Pro? Yes... Old? no!

I don't claim to know all the programming in's and out's, but I do know a fraud when I see one, and I see one on this board.

I guess you thought that because I spoke with such authority about this situation that I must be an old fogey in this industry... a product of the money hungry corporate ladder that i'd been climbing for years and have all the company lines memorized.

Yes, I do work for a large corporate entity. It's a great gig with a great company (Which gives away that it's not CC, HaHa! Just kidding!) I am doing this as an addition to my formal education. Let me tell ya, as someone who has been in this industry in some fashion for about 9 years (yep do the math.. i was 15 when I started) that You my friend don't get it. Period.

I've touched every aspect of this beast except sales, which I have worked closely with. If you had any idea what you were talking about you wouldn't be going around slamming the latest transitions at WRAX and Citadel Bham. Obviously there had to be some reasoning for a big MONEY MAKING company like Citadel to make the moves they did.

So, GotRock. What say you? Can you defend yourself with a strong and logical argument or are you still sulking that Radio doesn't behave like your IPOD. Let me assure you that the odds of you getting an Arbitron diary are slim to none. Most people never see one. Even if you did get one, you are just one guy who has his panties in a wad.

If you want a jukebox that only plays those things you wish, might I suggest one of the many IPOD or MP3 players availible.

If you think sat radio is so great... lets see what the public says. http://www.rwonline.com/dailynews/one.php?id=7434

Hmm... 80 percent of the population is not even interested in what XM and Sirius has to offer? I wonder how that compares to the number of people who have AM/FM sets?

Some day, gotrock.. you might just get it.



> There is an old adage that says, "With age comes wisdom".
> However, I'd say that in the case of the "old pros", Jonhy
> and bdtech, that is a misnomer.
>
> Just accept the fact that radio has changed over the years
> that you guys have been spitting your vile. Everyone who is
> not so completely biased and delusional as you, realize that
> this change has been detrimental to the industry.
>
> I know I speak for many when I say that I hope the two of
> you have enjoyed what people like you and the covetous
> corporations that you associate yourselves with have done to
> the industry! Satellite radio is successful thanks to YOU!
> It will continue to grow until you morons wake up.
>
> Simply enjoy the conformity that ALL stations have, ignore
> that fact that they have lost their identies, and do
> yourselves a favor by clammoring your fodder elwsewhere,
> because no one here is swallowing your attempted rhetoric!
>
 
WRAX and older stuff

They do some of that older stuff on the Vintage Vault on Saturday mornings. It would be great if they incorporate more of that during the rest of the week. I guess we can take it when we can get it.

The X doesn't play System and maybe just 1 or 2 Korn songs. They didn't do any Korn music when Susan or Dave Rossi were there.
 
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