Lots of local advertisers love newscasts. And 100% of the commercial minutes are theirs to sell.If advertising is circling the drain, how does expanding the late news to one hour make financial sense?
Lots of local advertisers love newscasts. And 100% of the commercial minutes are theirs to sell.If advertising is circling the drain, how does expanding the late news to one hour make financial sense?
repeating stories like the hours of morning news?If advertising is circling the drain, how does expanding the late news to one hour make financial sense?
🙄🙄🙄So what? People watch for the portion that works for them. No one, figuratively, is watching hours on end of local morning news. But the station keeps the revenue.repeating stories like the hours of morning news?
First of all, thank you for the thoughtful and detailed response. IIRC, the ROI on scripted programming isn't great. Sure, they'll hurt, but I believe the majority of advertising revenue comes from sports, so I wonder by how much. Ratings for scripted shows are VERY low at this point (even compared to 2008, but especially compared to the 90's).Ratings happen no matter what programming airs. Could stations and networks get hurt even further in prime ratings loss because of now new shows this Fall? You betcha. And likely it's too late to salvage anything.
Are Iger's comments around advertising, or the collapse of the Cable TV model? I thought, at least at a local station level, that more money was made from retransmission agreements than advertising during network programs. No problem being wrong here, just curious.You would be totally incorrect. One needs to look no further than Bob Iger's recent comments about the value of ABC Network and stations related to Disney. It's getting harder and harder to justify owning local stations and providing increasingly expensive network content in advertising-challenged times. And it's not expected to get any cheaper or easier going forward.
Good point on the movie scripts. So SAG-AFTRA is more important to the continuation of movies than the WGA. I thought I read that some movies stopped production when the WGA strike happened, but I may be wrong on that too.You have to remember, that movie scripts are different than TV, in so far that there are submitted scripts that have been sitting in the archives for years. Movie producers just need to dust them off, let ChatGPT do so re-write, and call central casting for some potential actors.
Oh, I completely get that. I was more thinking that theaters were a NECESSITY for studios in their business model. Perhaps the studios owning the theater changes the profit model? But yeah, I can read the financial statements and see for my own eyes that theaters haven't been profitable for a while. But, the studios still make the majority of movie profits at the theaters.Buy what? You do know that movie theaters don't make hardly a dime on the movie. The money is made off of concessions. The most profitable aspect of owning a movie theater? Popcorn.
It's cheap, because a lot of the content can be recycled. And, even among declining ad revenues, stations keep 100% of ad sales for news whereas syndication/network programming usually comes with stipulations on sharing ad sales or giving a certain number of minutes to the distributor every hour. If anything, local news makes MORE sense among declining ad revenues.If advertising is circling the drain, how does expanding the late news to one hour make financial sense?
Not like it used to be during the days of 'appointment viewing'. Once Tivo and DVR's came along where viewers can skip past spots, the value and return on scripted programming took a big hit.First of all, thank you for the thoughtful and detailed response. IIRC, the ROI on scripted programming isn't great.
Not necessarily. Most professional sports leagues have some sort of a sharing agreement with the network, in spite of the escalating rights fees that networks pay. Bally's Sports as an RSN is a great example of how the rights fees have overtaken the ad revenue potential. In the case of Bally's and Diamond Sports, both are in big financial trouble because of less ad inventory that they own, versus the rights fees teams charge and the amount of ad revenue taken by the league or team.Sure, they'll hurt, but I believe the majority of advertising revenue comes from sports, so I wonder by how much.
2008 was a very dark year for broadcast, radio, and TV. The valuation bottom fell out of both industries. Headwinds for broadcasters in the form of advertiser support started changing then too, because advertising started migrating online. And yet, the expectation is that media companies still need to produce scripted shows that may or may not make it.Ratings for scripted shows are VERY low at this point (even compared to 2008, but especially compared to the 90's).
Yes. Bob was talking about the viability of local stations and the networks that feed them.Are Iger's comments around advertising, or the collapse of the Cable TV model?
Local retrans fees pretty much topped out around 2005, and haven't increased much since 2008. In fact, since Comcast bought NBC Universal, so that solved the problem of escalating retrans fees.I thought, at least at a local station level, that more money was made from retransmission agreements than advertising during network programs.
Depends on the movie. Some are more loosely written where changes or major scene rewrites are done during shooting, or scenes are reshot during the editing process. Other movies are written and shot, but editing is in process.Good point on the movie scripts. So SAG-AFTRA is more important to the continuation of movies than the WGA. I thought I read that some movies stopped production when the WGA strike happened, but I may be wrong on that too.
The pandemic proved that movies could be rolled out on streaming/PPV as required. If anything, streaming has damaged theaters.Oh, I completely get that. I was more thinking that theaters were a NECESSITY for studios in their business model.
Because they take all the ticket sale revenue plus now streaming. The theater just gets the concession revenue.Perhaps the studios owning the theater changes the profit model? But yeah, I can read the financial statements and see for my own eyes that theaters haven't been profitable for a while. But, the studios still make the majority of movie profits at the theaters.
Heard an interview the other day with a former regular actress on CSI. She used to do occasional 'guest' slots, but the studios could now in theory use her likeness and synthesized voice for a guest slot, with her not getting a penny. Also, residual payments have become a thing of the past for shows that stream because (in her case) the contract only covered residuals for network TV airing and reruns. If a show is rerun via a streaming platform, actors get something ridiculous like ten cents for each time the show airs. As a contractor/actor, residuals are typically used to pay for their union dues, cover healthcare co-pays, and some sort of income between gigs.On the one hand, I really get the concerns that the writers and actors have, especially around how AI is used in the next few years.
I think what you'll see is like Disney; cutting divisions loose when they become too much of a sea anchor on the larger organization.But, alternatively, OVERALL none of the studios are doing all that great right now, and some of the demands could fundamentallly change business models (such as ending the "all you can eat" streaming model).
You obviously mean Central time. Because NBC cut what was Lilly Singh's show at 1:37AM ET/PT and James Corden left CBS at 12:37AM.
Yes, more lame reality shows are coming...if the behind-the-scenes/hosting talent can be found and they aren't part of the WGA or SAG-AFTRA. I expect winter seasons of summer game shows and reality shows too. That's why ABC moved Press Your Luck to the fall. There were no intentions to air PYL in the fall until the WGA strike started.
That's why I said there will be a large drop in TV audience, and families will (hopefully!) look to other sources of entertainment and ways to come together.
Oh definitely. I just don't know if that is because retrans fees are on a steep decline due to cordcutting, or if it is due to needing more scripted content. ESPN has seen steep declines because of cordcutting, I have to think that TV stations are seeing the same, since those fees are typically "per subscriber".Yes. Bob was talking about the viability of local stations and the networks that feed them.
Oh, they sure can, but at a significant revenue reduction. No way a Marvel movie will make a billion dollars in PPV, and certainly not in Disney+.The pandemic proved that movies could be rolled out on streaming/PPV as required. If anything, streaming has damaged theaters.
See, this is where I feel there is a "damned if you do, damned if you don't" and I think consumers will lose in the end. COMPLETELY believe that actors and writers should be compensated for stuff I stream, but how do you work that out that makes sense? Hence my theory that we could see the end of the unlimited streaming plan. If an actor has to get paid PER STREAM, that could make the streaming services go bankrupt (most of them are burning cash as it is, I think WBD just turned a profit and Netflix turns a profit, but WBD is due to major cuts in programming).She used to do occasional 'guest' slots, but the studios could now in theory use her likeness and synthesized voice for a guest slot, with her not getting a penny. Also, residual payments have become a thing of the past for shows that stream because (in her case) the contract only covered residuals for network TV airing and reruns.
Over the weekend, moviegoers turned out in force for Greta Gerwig’s neon-coated fantasy comedy “Barbie,” which smashed expectations with $155 million to land the biggest debut of the year. But they also showed up to see Christopher Nolan’s R-rated historical drama “Oppenheimer,” which collected a remarkable $80.5 million in its opening weekend.
Summer has nearly no original material.Perhaps the lack of original material on TV due to the strike has caused people to go to theaters.
whiles others have said with late night being in reruns they had no place to plug moviesPerhaps the lack of original material on TV due to the strike has caused people to go to theaters.
whiles others have said with late night being in reruns they had no place to plug movies
Or as NPR called it, "Barbenheimer". It seemed strange to put two vastly different movies together, because who would expect people to go to both?I've been reading in this thread and others that people aren't going to theaters anymore. But today Variety is reporting historic attendance figures at movie theaters thanks to Barbie and Oppenheimer:
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Box Office: ‘Barbie’ Opens to Record-Setting $155 Million, ‘Oppenheimer’ Shatters Expectations With $80 Million Debut
"Barbie" and "Oppenheimer" shattered expectations, fueling the fourth-biggest box office weekend in history.variety.com
The networks should take advantage of this and broadcast movies.Perhaps the lack of original material on TV due to the strike has caused people to go to theaters.
"Barbie" will likely become a franchise, but where do you go from "Oppenheimer"?Or as NPR called it, "Barbenheimer". It seemed strange to put two vastly different movies together, because who would expect people to go to both?