WRKA Power Upgrade?

[faaradar]

(actually, name one AAA station in the u.s. that's majorly successful).

What about KGSR in Austin?

 

[indydood]

(actually, name one AAA station in the u.s. that's majorly successful).

What about KGSR in Austin?

What about them? Barely-makes-top-ten-25-54 hardly qualifies as "majorly successful".

 

[Doctor_Technical]

What about them?

The KGSR sales department would like to have a word with you.

And that word would be... BILLING.

 

[indydood]

discussions about *successful* on these boards are almost universally about ratings success. If you say they bill great, that's teriffic. But this mindset that AAA is a format that's working in enough medium markets that it would work here is nonsense.

So far, KGSR is the only example that's been presented.......one station.........which pretty much makes my case. Thanks.

 

[hotpatrick2004]

Indydood what do you think of 91.9 wfpk from a billable sales standpoint if it were commercial?

Thanks

HOTP OUT

 

[indydood]

Indydood what do you think of 91.9 wfpk from a billable sales standpoint if it were commercial?

Thanks

it's a moot point- they are a non-comm. end of story.

Besides, there isn't an available commercial signal in town you could put such a format on and have it cover the market well enough to make a diff.

 

[Kent]

Indydood what do you think of 91.9 wfpk from a billable sales standpoint if it were commercial?

If you look at the 12+ ratings, it came in at about the same level as WLUE in the Fall 2007 book. Whether that would translate into billing, I don't know, and, as has been mentioned, it's basically a moot issue.

 

[indydood]

Indydood what do you think of 91.9 wfpk from a billable sales standpoint if it were commercial?

If you look at the 12+ ratings, it came in at about the same level as WLUE in the Fall 2007 book. Whether that would translate into billing, I don't know, and, as has been mentioned, it's basically a moot issue.

nobody cares about 12+. It's not used for anything except market glimpse ratings in industry trades.

Hypotheticals are useless, since if it WERE a commercial station, it wouldn't be run anything like it is now. The dynamics and performance expectations are completely different. It's all about 25-54 and some 18-49. WLUE appears to be a consistent top five 25-54 performer for the time they've been on; almost no AAA station in the U.S. can make a similar claim. It is a NICHE, not a mass appeal format.

 

[Kent]

nobody cares about 12+. It's not used for anything except market glimpse ratings in industry trades.

I realize that. That's why I said I don't know if it would mean anything billable! AAA generally does target 25-54, and it can outbill its ratings share for that reason. However, that doesn't mean it's a good business decision or a success, and all news is the only format above a 2-to-1 power ratio.