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Groove1670
Guest
Whats the deal with Classy changing format. Looks like the ratings were good. How 'bout the revenue someone chime in with the scoop.
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musiconradio.com said:
It had a power ratio of 0.5, and most listeners were out of the sales demos.
It had a power ratio of 0.5, and most listeners were out of the sales demos.
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I need to ask because I don't know...What is a "Power Ratio" and, in that vein, what is a good Power Ratio??
btw, it's not the first Spanish FM in Palm Beach County...That was WTRU/99.5 back in 1990 (it's had several calls and formats since then, and even a new frequency, and it's currently WNEW B-106.3)
[/quote]
I need to ask because I don't know...What is a "Power Ratio" and, in that vein, what is a good Power Ratio??
btw, it's not the first Spanish FM in Palm Beach County...That was WTRU/99.5 back in 1990 (it's had several calls and formats since then, and even a new frequency, and it's currently WNEW B-106.3)
radiosanchez said:
The power ratio is the relation of audience share to revenue share.
A station with a 5 share that takes 5% of the market revenue has a 1 power ratio. If it gets 7.5% of revenue, it has a 1.5 power ratio. If it gets 2% of revenue, it has a 0.4 ratio. Most formats with good 25-54 audience have a 1 ratio or higher. Young leaning CHRs are around 0.9, news talk is often over 1.5. WRLX with a 0.5 ratio was very much underperforming, due to the old demos.
WFTL 1400 back in the '70's had no problem selling the older demos in fact they did quite well with it. I wonder what they knew that Clear Channel doesn't seem to know?
Well at least WRLX won't have to worry about being #2 in the ratings after the format change. That's all I'm going to say we've done this topic to death elsewhere.
Color me a happy XM radio subscriber where I get more variety than commercial radio could ever hope to provide.
Well at least WRLX won't have to worry about being #2 in the ratings after the format change. That's all I'm going to say we've done this topic to death elsewhere.
Color me a happy XM radio subscriber where I get more variety than commercial radio could ever hope to provide.
omega said:
The numbers are not good. While the 12+ "looks" like the station is doing well, all the audience is 55+ and 65+, demographics agency and national accounts seldom if ever seek. With a 0.5 power ratio, the station is underperforming quite significantly. The station is the lowest biller, and is a very limited Class A FM.
A
AM_Rocks
Guest
It's all about the loser sales people (and management.) If you can't sell the #2 station in the market, it's time to clean house in sales, not change the format.
AM_Rocks said:
No, it is not about the sales people and management. The station has tiny salable demos, as the audience is over 55... much of it over 65.
The station is not #2 in anything salable.
Another example is WDUV in Tampa... abosolute #1 in 12+, but its audience is also all over 55 and mostly over 65. So the station is #14 in the market in billings, with less than a third of the billings of the top biller, which has mostly 25-54 listeners.
You can't sell something advertisers don't want.
jlehmann said:
Yes, you are right. I was looking at the frequency, 92.1 which was originally only Class A and the low power (7,200 watts) and did not realize it was a C3. It is still pretty limited vs. the C's in the market.
While the 70 dbu of a C like WLDI can cover around 1.2 million, and WEAT over 2.4 million, WRLX covers about 470,000 persons.
D
Davie123
Guest
Since Clear Channel started their "hispanic division" the pressure has been on
all of the Top 100 markets to switch one of their non-performing formats to Spanish.
They've had mixed success, but in WPB, with no local FM latin station, it was a
"no-brainer" as they say in San Antonio. Expect many more format changes at
Clear Channel nationwide as their 2008 budget plans take effect, especially since
the new private equity owners will be in charge.... soon.
all of the Top 100 markets to switch one of their non-performing formats to Spanish.
They've had mixed success, but in WPB, with no local FM latin station, it was a
"no-brainer" as they say in San Antonio. Expect many more format changes at
Clear Channel nationwide as their 2008 budget plans take effect, especially since
the new private equity owners will be in charge.... soon.
DavidEduardo said:
Interesting to see if the "Dove Death Watch" will be underway in Tampa - then again, Cox being a level-headed radio group, it may not be as imminent as some may think...
As for the station's new identity, it will be Mia 92.1. They registered the domain yesterday:
Registrant:
Clear Channel Identity, LP (DOM-1719747)
20880 Stone Oak Parkway San Antonio TX 78258 US
Domain Name: mia921.com
Registrar Name: Markmonitor.com
Registrar Whois: whois.markmonitor.com
Registrar Homepage: http://www.markmonitor.com
Administrative Contact:
DNS Hostmaster (NIC-14283831) Clear Channel Identity, LP
20880 Stone Oak Parkway San Antonio TX 78258 US
[email protected] +1.2102535000 Fax- +1.2102535310
Technical Contact, Zone Contact:
DNS Hostmaster (NIC-14283831) Clear Channel Identity, LP
20880 Stone Oak Parkway San Antonio TX 78258 US
[email protected] +1.2102535000 Fax- +1.2102535310
Created on..............: 2007-Nov-28.
Expires on..............: 2008-Nov-28.
Record last updated on..: 2007-Nov-28 09:01:34.
I just wanted to add my 2 cents to this topic. There is a station in Boonville Indiana WBNL it is a 250 watt day 1 watt night they
also stream at their website radio1540.net. This is a small family owned radio station in the suburbs of Evansville, they play an
ez listening format consisting of standards, litecountry, classic country, lite 70'S 80'S 90'S as well as some current soft hits. I know
it is a different market than Florida but I have spoken to the owner of the station Ralph Turpin and he says he is making a very
good living running the station. The difference is it is family owned not run by a big corporation and they care about the community
they broadcast too. I still believe if this format is run right and gets good numbers it can sell, the station I just pointed out is proof
of that.
also stream at their website radio1540.net. This is a small family owned radio station in the suburbs of Evansville, they play an
ez listening format consisting of standards, litecountry, classic country, lite 70'S 80'S 90'S as well as some current soft hits. I know
it is a different market than Florida but I have spoken to the owner of the station Ralph Turpin and he says he is making a very
good living running the station. The difference is it is family owned not run by a big corporation and they care about the community
they broadcast too. I still believe if this format is run right and gets good numbers it can sell, the station I just pointed out is proof
of that.
C
classy_jim
Guest
First time for me in 36 years of radio. I've been very fortunate. But now I'm looking for a job so if anyone knows of anything, please let me know at [email protected].
Thanks and best to all,
Jim Edwards
(former) mornings at Classy 92.1FM
Thanks and best to all,
Jim Edwards
(former) mornings at Classy 92.1FM
Music mix sounds really, really good.....They're "playing the hits" and keeping it very Spanish AC so it will probably appeal to a wide range of Hispanics.
But I've *never* heard anyone call the Palm Beaches "las playas de Palm" in Spanish in my entire life (usually I just say "Palm Beach" with a Spanish accent), and I'm Hispanic and have lived down here all my life.
But I've *never* heard anyone call the Palm Beaches "las playas de Palm" in Spanish in my entire life (usually I just say "Palm Beach" with a Spanish accent), and I'm Hispanic and have lived down here all my life.
R
Radio-X
Guest
radiosanchez said:
Well, I'm not a total master of Spanish (my vocabulary is limited to "yo quiero una cerveza, por favor" ;D) but I would be a bit shocked myself. I do remember WRTO for awhile did their TOH ID as "WRTO Goulds Miami, Fort Lauderdale, y Palm Beach. I laughed because 98.3 is a reach north of Boca, much less Palm Beach!
I'm thinking either A) the production was done far, far away from South Florida where people have no clue about mannerisms of the area or B) they're targeting a hispanic group that doesn't say "Palm Beach"
Either way, I really couldn't tell you for sure.
Radio-X
radiodxrichmond said:
That's no different than a liner that was heard often on WIKX 92.9 in Punta Gorda, FL - another Clear Channel station (for now, anyway) - that said they serve "Charlotte Harbor and all of South Florida". When I hear "South Florida", I think Miami. Miami would be lucky to get WIKX in a tropo skip.
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