To know how to keep a country station near the top, look at the one that keeps bouncing so close to the top: You get a homey guy who can still be somewhat hilarious for morning drive. Until KDF does that, they'll never be as close to the top again.
Now with the Titans gone, they'll keep slipping. Were the Titans moved from KDF because there's a new plan for it, or did the move happen to help the Zone? It seems that most of the attention now is directed into the Zone (adding Titans, Vols, ESPN), to get it floating near the top, where KDF had once been the cluster's bread and butter. Seems like in the past few years, KDF has tried to be more like the Wolf than SIX. When you've been the number two country station, this is what happens when you try to compete with #3.
Could the spike at RQQ be due to the season of airing Predators games that conflict with other Zone programming, or the addition of racing?
Free advice: From the looks of things, if you want to compete in present day Nashville, you have to go after soft A/C and the "listen at work" women, or you have to segment the Urban audience.
- To go after the soft A/C audience, you'll have to program an easy talking local pair in the mornings, and bring in Citadel's Donny Osmond Show for middays. Go with a lot of information bits (weather, traffic, news, quick and simple recipes) between songs for afternoon drive, and syndicated programming for the rest of the day. Need a heavy Facebook tie-in, and less (but still some) pre-'80s music. Signal must be strong to penetrate office walls, as women have far less tolerance for static.
- To segment the urban audience, try a format that's not currently available on FM, such as Classic R&B or Urban Gospel. Urban Talk is not an option because 92Q is pretty heavy with talk.
Oh, and by the way, those two listeners who are "changing stations after B&T"? It wasn't clear that you probably meant to say they are "changing stations
to RQQ after B&T
is over". I know that's the only time I'll ever move it over there.