Hiring Jeff Davis as the imaging voice was one of the early moves made by then PD Greg Moceri to turn around WSB in the early 90's. Davis's imaging made WSB sound a lot more up to date and was a big move toward modernizing the station. Davis's voice remained on WSB through the PD reigns of Pete Spriggs and Drew Anderssen though it played less and less of a role in recent years.
Now, after an amazing run of more than 30 years, virtually unheard of for an imaging voice, Jeff Davis is no longer heard on WSB. Davis and another imaging voice have been replaced by someone new.
A minor point probably noticed only by radio geeks like myself, but WSB-AM (rather than WSBB) is now the station mentioned first on the legal ID. That of course makes sense since the station refers to itself outside the legal ID only as WSB. The female doing the former (WSBB first) ID, however, sounded a lot better than the female voice doing the ID now.
One of WSB's attributes over the past 30 years has been to evolve with the times without shaking things up in a major way. This is another example.
Now, after an amazing run of more than 30 years, virtually unheard of for an imaging voice, Jeff Davis is no longer heard on WSB. Davis and another imaging voice have been replaced by someone new.
A minor point probably noticed only by radio geeks like myself, but WSB-AM (rather than WSBB) is now the station mentioned first on the legal ID. That of course makes sense since the station refers to itself outside the legal ID only as WSB. The female doing the former (WSBB first) ID, however, sounded a lot better than the female voice doing the ID now.
One of WSB's attributes over the past 30 years has been to evolve with the times without shaking things up in a major way. This is another example.