real_radioguy said:
WSOX goes country as long time rumored and WARM goes more of a classic rock station. Both stations get new PDS and the station management has a new look and new faces.
Somebody's gotta do something!!!
Either Warm or Mix 106.7 should go more Classic Rock....
"Sox" is doing to well in York to change. The "River" has their "Daypart" in Harrisburg,
and not really anywhere else...So, That leaves Lancaster and York open for a Good Classic
Rock station,and by good, I mean somebody who isn't playing the SAME OLD music over and
over again..They have to get somebody from outside the "Box" to vamp up their playlist.
You can not keep playing the same stuff that people already have on their I-pod.
You will have to inject music that is still good and nobody has heard in the last twenty
years.. You have to make people go "Wow," did you just hear what "So and So" played? I
haven't heard that in years!!"
And I'm not saying you have to play "Heavy Metal" or Soft Rock, BUT, you could
"Daypart those particular "Genres".
Warm or MIX could do this gradually too, But, you can not do it willy nilly.
I think alot of the "Corporate" minds in radio are too clueless to pull this off.
They haven't paid attention to music enough to know what's good.
Whoever wants to go Country can go Country, that's a pretty safe bet. But you're
going up against some established stations, and I couldn't care LESS about Country music.
Personally, I prefer my "WMP'. Why, because I know what I want to hear. I live in Berks,
and I can get Warm, Mix,"TPA" the "River" and the "Hawk" out of Allentown. When I have to
listen to radio I prefer"MGK", because they mix it up the "best".
It's not GREAT, but it's listenable. More than I can say for "Warm" and "Mix".
Everybody wants to "Daypart" and just go for their "local" ratings. A couple of these
stations are POWERFUL. They could "Kick it" in Harrisburg, York, Lancaster, and some of
them even Reading. I don't get why somebody doesn't do that!! Mix is in a perfect position
to do that (remember CAT Country?).
Just remember, in this day and age MUSIC is the key. If you are playing the SAME music
people have on their I-POD or I-tunes. They are going to TUNE out!!!
But, That's just my opinion, I could be wrong" (Thank you Dennis Miller)
There ya go "birdawg" I said it!!