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WSTW PD John Wilson fired

fredflintstone said:
eGillCVI said:
I don't think anyone responded to my question about the ratings/revenue. Are they down?

They dropped two full share points between the spring and fall books (Wilmington only has two surveys in a year). They are still number two in the market but just a tenth of a point ahead of WDAS-FM. Wilmington numbers tend to fluctuate a lot and there's good reason to question their reliability.

Their numbers have consistantly down for quite awhile now. You can't really make judgements on ratings from book to book (in Wilmington, it seems to make more sense to compare spring numbers with previous spring numbers and fall numbers with previous fall numbers) , but you can make judgements based on long term trends, which Arbitron is fairly accurate in determining. WSTW used to consistantly be a 9-10 share station and #1 in the market, now they're consistantly a 7-8 share station and #2 in the market.
 
I can't help but wonder what's wrong with being a 7/8-share, #2-in-the-market station. I mean, for a CHR, that's pretty damn good. (In how many markets does the AC not beat the CHR?) Maybe the demographics of the market are changing? More old people, less young? They may be trying to fix something that ain't broke. You can't change the demographics of the market, after all.
 
eGillCVI said:
I can't help but wonder what's wrong with being a 7/8-share, #2-in-the-market station. I mean, for a CHR, that's pretty damn good. (In how many markets does the AC not beat the CHR?) Maybe the demographics of the market are changing? More old people, less young? They may be trying to fix something that ain't broke. You can't change the demographics of the market, after all.

Maybe. But we are only privy to the 12+ all-week beauty contest averages. And I somehow doubt the Wilmington Metro has become the new hot spot for active adult leisure communities.

Some people apparently think you can change the demographics of a market. A while back somebody posted: Philadelphia is the number six market. What can we do to make it number one?
 
A while back somebody posted: Philadelphia is the number six market. What can we do to make it number one?
How many guesses do we get regarding the identity of said inquirer? Haha. My God, that's classic. They should put that in the header of every page on the site!

I tried to look up the age-breakdown of the residents of Wilmington but I couldn't find it. (Admittedly, I spent all of three minutes trolling the Internet.) Anyone know what surrounding environs are included in Wilmington's ratings? Because I lived in the area for a while years and years back...and the place was inundated with retirement-age folks. LOL.

Maybe the problem for 93.7 is that WJBR's age-appropriate listeners are too young to die off while WSTW's age-appropriate listners are too cool to listen to the regular old radio anymore!
 
Then I realized the last page I looked at actually does have age-breakdowns.

21.6% are "15 or younger" and 14.1% are "16-24." Meanwhile, 32% are "25-44" and 19.8% are "45-64." (This is only Wilmington.)

When you look at it that way, it was quite phenomenal that WSTW ruled for so long since about 36% of the population fits their profile while over half of the population seems more suited for something like WJBR. And of course, that 36% consists of the folks most likely to peel off in favor of iPods and other options.
 
eGillCVI said:
I can't help but wonder what's wrong with being a 7/8-share, #2-in-the-market station. I mean, for a CHR, that's pretty damn good. (In how many markets does the AC not beat the CHR?) Maybe the demographics of the market are changing? More old people, less young? They may be trying to fix something that ain't broke. You can't change the demographics of the market, after all.

Well, one huge advantage that WSTW has over WJBR is signal, so they should be #1 in the market. Through most of the Wilmington market, WSTW's signal penetrates better than WJBR's. However, WJBR is a much better programmed and more focused station. WJBR knows who their target audience is and they serve it very well. For the last few years, WSTW has entirely lost their focus and they sound like they don't really know who their target audience is. I think they have been guilty of trying to be too many things to too many people. Back when they were a true CHR, they were pulling down a 9 to 10 share...but with this unfocused hybrid CHR/AC mess they've tried to program the last few years, it sounds to me like they did try to fix something that wasn't broken. I think if WSTW tried to be a true AC and directly take on WJBR, they WSTW would win based on their heritage and their signal.
 
MichaelKlein said:
Press release from Delmarva:

After careful consideration and review of the station’s performance over the past several
years, and in an effort to maintain our leadership in today’s challenging media
environment, company leaders made the difficult decision to change the programming
leadership at WSTW FM, Wilmington. Consequently, John Wilson was released today
as Program Director
During his career with Delmarva Broadcasting Company, John contributed a great deal
to both WSTW and its sister station, WDEL AM. In particular, his on-air work helped
establish WSTW as the market’s top station in the 1980’s.
We wish John only the best and thank him for his many years of service.
The search for a new WSTW Program Director begins immediately.
WSTW FM is owned by Delmarva Broadcasting Company, an independent radio
company with eleven radio stations in Delaware and Maryland.

WILSON WAS A JOKE AND SO IS STW. Remember WSTW stads for We Sure Think Wrong. STW knifed many, many "loyal" staff members over the years. The big reason is a person by the name of Peter Booker.
 
warmland said:
WILSON WAS A JOKE AND SO IS STW. Remember WSTW stads for We Sure Think Wrong. STW knifed many, many "loyal" staff members over the years. The big reason is a person by the name of Peter Booker.

Warmland...can you fire off an e-mail to me at [email protected]. I'm curious about your DBC experience.
 
I really have found all the responses here very entertaining to say the least.
I am smiling ear to ear.
Who really cares about 12+ numbers anymore. Certainly not agencies. Certainly not management. If you had a real book in front of your eyes instead of looking at the R&R website you would see that WSTW is number one 18 to 34.
Format is all over the place? Please! Does your I-POD have a specific focus? Get with the times. Yes, If you want the coveted 25 to 54 females, I would have to agree with OldNumber7. He has the most sense on here so far. WSTW has always been a little out of the ordinary as far as music flow but, in Wilmington it has always worked. It out performs most CHR stations in the country in your 12 plus scenario.

To warmland: “ STW knifed many, many "loyal" staff members over the years. The big reason is a person by the name of Peter Booker.”

Huh? Let’s run it down. Mike Rossi, 25 years of service… Dana MacDonald, 15 years of service… Big Don and his Wife Sally (Office Manager)… 20 years of service. Jill Quale, 10 years of service. This is unheard of in the radio world today. It only shows that you have to be a real loser or just a no talent to lose a gig at Delmarva. Plain and simple do your job… do it right and retire! Screw up, complain, or do nothing and you are out.

Thompson: Do you actually work in radio anymore? ARE YOU STILL ON THE BEACH?
Quit complaining! With ideas like switching signals, it is no wonder you are gone. Geez, Baltimore! Yeah, like that would happen. WSTW will always be a WILMINGTON radio station. I will end this with what someone else said on the Delaware board. WSTW is like a swiss watch. It keeps on ticking, and producing, and making more money then any other station in the market. Hmmm… money. Don’t you wish.
Don’t bash my family. You will not win! Don't try to even question my abilities as a broadcaster. I was trained by the best... Johnny Randolph... WAKY... Nuff said!
 
Thompson: Do you actually work in radio anymore? ARE YOU STILL ON THE BEACH?
Quit complaining! With ideas like switching signals, it is no wonder you are gone. Geez, Baltimore! Yeah, like that would happen. WSTW will always be a WILMINGTON radio station. I will end this with what someone else said on the Delaware board. WSTW is like a swiss watch. It keeps on ticking, and producing, and making more money then any other station in the market. Hmmm… money. Don’t you wish.
Don’t bash my family. You will not win! Don't try to even question my abilities as a broadcaster. I was trained by the best... Johnny Randolph... WAKY... Nuff said!

[/quote]

Unless something unexpectedly drops into my lap, I'm done with radio...I'm certainly no longer looking to continue my former career. I'm working outside of radio in various capacities and am currently in between careers, but most of my time and energy these days is spent on singing and playing guitar with the regional cover band, Jack The Penguin.

However, I can complain all I want to because I am still waiting for the knife wounds in my back to heal after my DBC experience. I can bash the family all I want if I've been excommunicated from it. I will not deny that for many people DBC is a wonderful company to work for, but in my case I worked my tail off for nearly fourteen loyal years in order to make WXCY the best sounding station in the region (which I think we were). I do know that Pete Booker was never happy with my on-air presentation, which is why I was eventually moved off the air full time. To compensate, I tried to make myself the best music director a station could possibly have and I used the advantage of not having to worry about doing and preparing an airshift to put far more time and effort into scheduling music logs than most music directors have. I also learned quite a bit from consultant Keith Hill who taught me many of the tricks of the trade on how to use Selector and I even developed some music scheduling techniques that I'm sure that Keith Hill picked up from me and now uses on some of the other stations he consults. I don't want to say that WXCY's ratings success was directly because of me, but I certainly contributed to it...and the management at WXCY always acknowledged my contributions.

Obviously, something changed prior to me getting let go in June '06...and there are certain events I recognize that may well have contributed to me getting the axe. These are not things that I wish to go into a great deal of detail about, but I had issues with the growing corporate influence of the company and the station, especially when it meant that the sales staff could flout station rules and create unnecessary headaches for those on the operations side. My criticism of the country format following the Dixie Chicks boycott is also well-known and may well have contributed to my ouster as well. It is quite possible that none of those had anything to do with me getting canned, but I certainly have done some soul-searching and those thoughts did come to mind.

My biggest issue, and much of the reason for my continuing anger and resentment, is the fact that I do not know who was responsible for making the decision to get rid of me. I say that because, the person responsible for making the decision varies depending on who I talk to. I do know the reasons given to me are that they were not happy with my vocal delivery and because they knew that I wasn't entirely happy with the station. The first reason certainly is a valid one...if they had gotten rid of me after a few months or a few years, rather than after fourteen years when my role with the station was transformed into a primarily off the air one. The second reason is entirely bogus because I certainly wasn't the only employee at WXCY or with DBC who wasn't entirely happy with the station or the company, and they're all still there. A couple of months after my exit, I even extended an olive-branch in an attempt to get in touch with the WXCY family and to have them write a reference letter for me to help me embark on a new career...only to have them agree to do it and then never follow up on it.

I probably shouldn't say this, but I really don't care anymore since they can't fire me again, but the subject of WSTW's programming (lack of) focus was a common conversation in the hallways and offices of WXCY. Certainly, it is not something that was ever discussed when WSTW's people were around, but it was discussed because as far as we were concerned, we were competing with WSTW for a share of the audience. We (or at least I) were also made aware of the concerns that DBC management had with WSTW's ratings. John Wilson's firing didn't come as a surprise to me.
 
To Thompson:

Let's pretend this is American Idol and I am Simon.

I'm a thirty five year medium and major market radio veteran who has NEVER been on the beach. I figure I am amply qualified to bluntly give you some constructive criticism.

Your ranting about a former employer is to say the least, unprofessional.
In the past, I have been unhappy at times with some stations I have worked for but, you do not see me complaining about them on an internet board. It's just not done.
Your a big flicking Bic burning bridges with every word you write.
If I was a manager of a Wal-Mart and I read one of your tirades about a former employer, I would not hire you to coral shopping carts!

Thompson: "I'm certainly no longer looking to continue my former career"

Whew, Hear that? That is the sound of everyone in the radio business sighing in relief.

Thompson: “I am working outside of radio in various capacities and am currently in between careers”

I hear Dunkin Donuts is needs someone to bag donut holes and clean coffee urns?

Thompson: "I worked my tail off for nearly fourteen loyal years"

That is a lot of years at one station. Most of the guys on here would love to have had a sweet gig for that long.

Thompson: "I do know that Pete Booker was never happy with my on-air presentation,
which is why I was eventually moved off the air full time."


Ding! A bell should have rang in your head, son! Maybe that was the time for you to send out some tapes and reserve a U-haul!

Thompson: "To compensate, I tried to make myself the best music director a station could possibly have and I used the advantage of not having to worry about doing and preparing an airshift to put far more time and effort into scheduling music logs than most music directors have"

You work in the Havre de Grace and Wilmington market. They can’t afford an off air MD.
Most major market radio stations can’t afford an off air music director!
You did not think about that? Ding! Another bell!

Thompson: My biggest issue, and much of the reason for my continuing anger and resentment, is the fact that I do not know who was responsible for making the decision to get rid of me.

Why do you need to know? So you can bash them on here too? Ridicule them for doing their job.
I’ll make easy it easy for you. It was me. It wasn’t really but, if it helps you sleep at night. Enjoy the z’s.

Thompson: I do know the reasons given to me are that they were not happy with my vocal delivery and because they knew that I wasn't entirely happy with the station. The first reason certainly is a valid one.

Ding! Ding! Ding!!!!!! You even admit they had a valid reason!

Let's be real. Delmarva broadcasting inherited you when they bought WXCY form Prettyman in 1996. They gave you over 10 years to improve your act. In the mean time you ignored some very big hints that they were not happy. It is your fault you did not see the writing on the wall and make a move. It seems to me they were giving you chance to find another job so they would not have to fire you. You chose to ignore the signals. Again, YOUR FAULT! Move on!

Since I know many employers in the area, I will be happy to forward any company in which you are seeking employment your angry writings about my company. I am sure they would find them as insulting and unprofessional as I do.

By the way, you will not advance to the next round!

Simon
 
Keith, I know several Delmarva folks visit this board. Critical coments about them will not help you get a recommendation. Plus it is Delmarva corporate policy to NOT give recommendations, but rather only confirm dates of employment. In fact, that is true of many corporations these days.

As to sales staff issues, that is as old as radio itself. Program/operations staff get ticked off at the demands of sales reps and sales reps blame everything they can on program/operatons people. That's radio life.

Finally, 14 years is a long time to be at a station in a market this size. Too long, in fact, if you have not moved up. It was long past time that you should have been looking at moving to a WPOC or WXTU or more likely to a station in the 20-40 market size range. Dana has moved up at WSTW, Mike is still performing well, so their longevity works well. But if you have been taken off the air, it is time to polish your delivery and send out samples of your work.

I understand your bitterness. At some point nearly everyone in radio has a reason to feel that way. But you made the decision to stay past your welcome. You made the decision to not move on. And now, you have shot yourself in the foot by ranting at people by name on a public forum. Wrong move.
 
To waky79 and WTUX,

I appreciate your comments and I have certainly taken them to heart...much of your criticism and what you say has been a part of my soul searching after my departure and many of them are reasons why I'm looking at doing something outside of radio.

As far as burning bridges goes...that bridge was burned before I started ranting here and as far as I'm concerned, I wasn't the one who lit the match. The sole reason for my rants is to point out that even though DBC has a reputation as a good employer, they aren't perfect and anyone who believes that to be so is living in a utopian wonderland. I happen to know people who work for Clear Channel who are very happy and think they're a wonderful company to work for. That doesn't jibe with CC's reputation, but who am I to argue with their experience? I feel that my radio career hit a dead end and part of the reason for that is that genuinely believed that DBC was this wonderful employee friendly company and that my job was stable as long as I did my job. Because of the comfort and security I felt that DBC offered me, I didn't pursue possible opportunities with other stations that would might would have advanced my career (my goals were more oriented towards programming than with announcing...I felt I would have a better chance to be a small market program director than a major market air talent). I didn't pursue those opportunities because I naively felt that my hard work and loyalty to DBC was enough to keep me there. I found out that I was wrong and I take the blame for that. Had I had it to do all over again, I certainly would have left WXCY a long time ago (especially at a time when my family situation would have allowed me to move).

My situation as it stands now is that I probably could have continued my radio career, but to do so, I would have to move to another market and I can't move right now (our consultant tried to get me on doing tech support for Selector, but I would have had to move to New York and I couldn't). My wife's career is going very well and we're also the primary caregivers for her mother who has Alzheimer's. I also achieved my dream of landing in an already established band, and I am at the point in my life where I believe that being a working musician is what I should be doing. So at this point, I have accepted that my radio career is done and that I can freely give my idiotic opinions about local radio just as the other idiots on this board do.

My biggest regret is losing all the wonderful friends that I had at WXCY. My lesson there is that I will likely not try to develop close friendships with future co-workers. I do take solace in the fact that WXCY's ratings have gone down since my departure (although its really only one book...so its too early to claim a victory) and that my replacement didn't last 9 months.
 
You are like a pancake in need of some syrup, son.

I'm sure all your wonderful friends at WXCY will appreciate your well wishes and will
soon realize they owe all their past successes to you.
[EDIT]

This is it for me. I would rather read a place mat at a Denny's then read anymore of your postings.
Besides, this thread is suppose to be about John Wilson. I truly think you are enjoying the fact that it
has gone off track this way. My bad. So, I will put it back on track...

John all the best to you and your family. If you ever need me for anything give me a call.
There! Back on track!

[EDIT-vulgar content]
 
waky79 said:
You are like a pancake in need of some syrup, son.

I'm sure all your wonderful friends at WXCY will appreciate your well wishes and will
soon realize they owe all their past successes to you.
[EDIT]

This is it for me. I would rather read a place mat at a Denny's then read anymore of your postings.
Besides, this thread is suppose to be about John Wilson. I truly think you are enjoying the fact that it
has gone off track this way. My bad. So, I will put it back on track...

John all the best to you and your family. If you ever need me for anything give me a call.
There! Back on track!

[EDIT-vulgar content]

I'm pretty much done here and I have to say that your comments are certainly enlightening. If your comments about what DBC thought about me are true (and I can't confirm it since you've hidden your identity and I don't know who you are), then I have a pretty good feel for what happened to me with the company. My problem is that none of your claims about what DBC thought of me were ever directed toward me and up until the day I got canned, I was under the impression that they felt I was doing a good job. THAT IS WHY I FEEL I WAS TREATED UNFAIRLY. If those concerns were ever directed toward me, I would have known where I stood. I have seen how others at WXCY were let go and in all of those cases, the employee in question clearly understood that they needed to shape up to remain with the company. Those concerns were never shared with me and my evaluations always said that my performance was meeting company expectations. Giving me hints that their job performance is a wimpy way to deal with the problem...they should have toldl me directly. I can deal with the truth, but I really dislike being lied to...especially if I'm being lied to for at least a decade.

I'm outta here.
 
Wacky seems like one of those Radio Kool-Aid drinkers who believes:
  • If I am not getting screwed, no screwing is taking place.
  • If anyone claims they got screwed, it was probably their own damn fault.
  • If anyone feels they have been screwed, the appropriate response is to bend over and say "Thank you, sir. May I have another?"
  • Whatever happens, always suck up.

Delmarva Broadcasting Company (DBC) management, like many others, plays the in-out game. If you are not in the "in crowd," expect the kind of treatment that's been described in this thread (I've heard a lot more examples). No matter how hard you work or how good you are, it's not enough. Expect to be shunted aside, not allowed to advance and ultimately fired (so they can bring in somebody new to frustrate and humiliate). Meanwhile, the "lifers" remain - seemingly and inexplicably unable to do anything wrong.

This is radio. America's most mis-managed industry. And home to many of America's most dysfunctional "families." Radio is full of "Simons." And a significant proportion of the managers strongly resemble James Cagney's Captain in "Mister Roberts."

The guy who got canned seemed humble enough to me, and it's reasonable and professional in any job to be told if you were in danger from poor performance, or if a restructuring didn't include you. At any rate, I feel DBC owed it to him to be straight with him. And I doubt they were doing anyone a favor by keeping him around for years--clearly they had a use for him or he would have been outta there.

You know, I'd rather be a modest person at a small-market station than a conceited person at a mid-size station. I'll root for the underdog in this one--I hope the guy gets back on his feet and makes it. I mean, come on, we're talking about grown men who are playing music for teenagers, acting arrogant towards others. How sad and warped is that?
 
fredflintstone said:
This is radio. America's most mis-managed industry. And home to many of America's most dysfunctional "families." Radio is full of "Simons." And a significant proportion of the managers strongly resemble James Cagney's Captain in "Mister Roberts."

Radio is no different than any other business. Every industry is filled with dysfunction; radio is not more or less special than any of the rest. There's a reason "The Office" strikes a chord with many people--though over the top, inside those stereotypes are personality types nearly everyone recognizes. Bad management is endemic to being in business.

But some folks continue to think radio can spend freely like it did a generation or two ago and everything will be peachy keen. Never mind the technology (if you unreasonably limit your definition of "radio" to AM/FM) is becoming obsolete in the face of changing and increasing options for entertainment and information. Instead there is endless wailing and nashing of teeth in response to rational business decisions like increasing automation, voice tracking, etc. Change hurts, to be sure, but like all businesses, the cost pressures are real. Debates over the merits of Wall Street's relentless focus on the next quarter's bottom line are valid and interesting, but radio can't be excluded and treated differently than, say, auto manufacturing, banking or food service.
 
I'm somewhere in the middle of all this. I spent several years at DBC Wilmington, and I can honestly say that it was the most positive experience I've ever had in my 10+ year career. You're given the chance to succeed, grow, with people backing you up every step of the way. I found it really refreshing, and I would go back in a second.

I do see, to a small degree, what Keith is saying. Communication about job performance, with some people, was never direct. I'd find out from conversation with co-workers that one of my supervisors didn't like something, or wanted some changes, but would never communicate that with me. Still, that's just the way some radio people work. I didn't take anything too personally, and worked to improve my performance. For the most part, management and supervisors were great about directly communicating their concerns, criticisms, and commendations, which made life easy.

As far as the "lifers" go, it can be frustrating for someone like me who was looking to advance, but I can't say that I didn't walk in there, knowing there was little chance of moving up. Still, those who have been there for a long time were great mentors, giving constructive criticism and offering help. The people who are there, regardless of what others think of their abilities, are true professionals who have earned their slot.

No company is perfect, but more should try and do business like DBC does. Radio would be a hell of a lot more fun (and better sounding) if we all followed their example.
 
Thompson:

I don’t know what went on with in Havre de Grace. I was not there.
I can only go by what you say. I was just giving you my own personal opinion not of a company or a radio station. Sometimes being brutally honest with someone can help them to move forward.


Flintstone:

Why is it that some people just can’t stand when someone is happy with their job and
happy with their life. Maybe it is because they are not happy with their own lives?
I am sorry I love my life and my job! What can I say? Find happiness.
 
waky79 said:
Thompson:

I don’t know what went on with in Havre de Grace. I was not there.
I can only go by what you say. I was just giving you my own personal opinion not of a company or a radio station. Sometimes being brutally honest with someone can help them to move forward.


Flintstone:

Why is it that some people just can’t stand when someone is happy with their job and
happy with their life. Maybe it is because they are not happy with their own lives?
I am sorry I love my life and my job! What can I say? Find happiness.

It's my observation that people truly happy with their jobs and lives are empathetic, compassionate and don't feel the need to be "brutally honest." They also don't offer unsolicited help in moving forward.
 
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