shirl said:
nebbish said:
NYCHVRadio said:
Seems as though the one thing that can allow radio to survive despite the Internet and allow it to be profitable--LOCALISM--is being ignored too, by those on this message board.
It's a shame.
THIS.
Would love more discussion of good local programming and less engineering minutiae and pointless playa-hate.
agreed. seems as though there is very little radio discussion in this particular market lately and a lot of internet talk.
very very few radio listeners listen online. besides, what do you end up streaming if the programming isnt very good anyway?
While I can't speak about WTBQ, as I am well outside their service area, I would like to comment on localism, a subject I feel strongly about. I agree that for terrestrial radio to succeed against all the choices listeners have today, satellite, I Pods, the internet, they must provide something to attract listeners, and that would be live and local, not the same stuff you can get anywhere. Unfortunately the FCC in their (lack of) wisdom allowed big companies to come in and gobble up local stations back in the 90’s .These big companies should have used the economies of size to spread the cost of local programming including news and local affairs ,across the stations in the cluster, and improved, or at least held the line on live and local. That is what their license says “to serve the public interest” not corporate greed. Instead in their greed for ever higher profits they cut, cut, cut until the stations we a shell of their former selves ,with automation, voice tracking ,and satellite fed programming. Now the stations are struggling, having driven listeners away. Their answerer is to cut some more. YOU CAN’T CUT YOU WAY TO PROFITABLY ,STUPID , business 101 .The local stations business didn’t take over unfortunately are small low powered , with limited funds and can’t compete with the big stations. They can fight back with local content, since the big clusters don’t care about the communities they
‘serve’ and hopefully the public will support them. With an FM translator WTBQ will have a clearer signal and be able to stay on all night, without the chatter on AM. I wish them luck.