"New 102.7" can claim that it's a homage to their historic WNEW-FM call letters.
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WTDY Stunting... but don't get your hopes up
- Thread starter atthestars
- Start date
Backstreet boys "All I have to give"
DO not see that on the CHR format of old. they didn't go tback that far.
Also a live DJ at 11:30 in the morning that isn't VT? that's new.
Just as I wrote this, they’re replaying the first song they used to launch this station, I’m good by David Guetta / Bebe Rexha…..
If the jock is V Hale as the website says, then she's tracked from Alice in San Francisco, per RadioInsight.
Yeah I looked at Lances post after I posted here.
Just as before, the only live local talent is Bennit in mornings.
Based, as usual, on individual songs that don't fit the poster's personal concept of what should be played on a station that's playing other songs that the poster is OK with. Train wreck! Dumpster fire! Fire the PD! He doesn't know what he's doing!
Fine. The people who were listening early this morning probably aren't listening at 11:45, and even if they were, that's a song with a lot of appeal across the AC and CHR spectrum and most of them didn't mind hearing it again.
When B 101 came off of Christmas being noticeably older, I thought something might be up eventually with this frequency.
Who is this station supposed to be a flanker against to help B 101? That's the real question because there could be some cannibalizing with B's younger listeners. Time will tell.
Who is this station supposed to be a flanker against to help B 101? That's the real question because there could be some cannibalizing with B's younger listeners. Time will tell.
I think benit knew of the format change. Check out these two clips .
First recorded at around 7:50, and the next about 8:25 this morning. The entire "Feel Good Vibe" Hot AC format was definitely eluded too.
https://www.sendspace.com/pro/dl/vy2044
First recorded at around 7:50, and the next about 8:25 this morning. The entire "Feel Good Vibe" Hot AC format was definitely eluded too.
https://www.sendspace.com/pro/dl/vy2044
3 hours between plays for what the station may be classifying as a current is typical for Hot AC, especially with a song that’s been very popular and successful on the format.
This was a subtle format flip really. It wasn’t a tweak/segue like WBBM-FM. They’re using the same logo (half of it), but this isn’t a CHR adding more gold, it’s a quiet flip to hot AC. Seems like Audacy is starting to address some of their underperforming CHR’s. 96.5 may not do that great in the ratings considering the format’s history in Philadelphia, but it’ll fit much better in to the cluster strategy than TDY did.
BTW - regarding the comments about country prior to this - remember, Entercom/Audacy owned WXTU. They opted to sell it back to Beasley.
Country music goes through hot and cold periods. This is definitely one of the hottest in a while. I doubt Audacy would even be considering selling WXTU if it owned the station today.
Looking at Mediabase, they've cut spins on heavies in half, from 80+ spins a week to 40+ spins. It will be interesting to see how many currents they keep and how large the playlist gets. As a CHR, the playlist was around 150. I expect that to double.
Air talent will mostly stay the same:
WTDY/Philadelphia Shifts To Hot AC As 'The New 96.5'
AUDACY Top 40 WTDY/PHILADELPHIA has flipped to Hot AC, branded as “THE NEW 96.5,” after a weekend stunt of non-stop TAYLOR SWIFT songs, coinciding with the singer's three sold out shows at LINCOLN FINANCIAL FIELD.Long-time 96.5 host MICHAEL BENNETT (aka BENNETT) celebrates 10-years on the...
Of course he knew. He's Music Director, and probably was part of the local team implementing the corporate decisions.
In terms of song categories, this reminds me quite a bit of how 101.1 sounded shortly before Jerry Lee sold the station.
They might have been an AC reporter at the time, but More FM in its final couple years especially could've easily gotten away with a Hot AC label.
The main reason Hot AC has not exhibited much staying power in the past is because those stations were chasing the same listeners and ad dollars as 101.1. As a cluster complement to 101.1, I think the potential is higher for longer term success.
They might have been an AC reporter at the time, but More FM in its final couple years especially could've easily gotten away with a Hot AC label.
The main reason Hot AC has not exhibited much staying power in the past is because those stations were chasing the same listeners and ad dollars as 101.1. As a cluster complement to 101.1, I think the potential is higher for longer term success.
100% percent.
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