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WTOB Beach & Oldies back April 1st.???????

Great. Somebody looking for a couch is about to land a job in radio.
 
Listening to their web stream now... If I remember (back in the day, 60s and 70s) WTOB played Top 40. I don't recall they ever did beach or R&B, although seems like at one time WSJS had a beach music show, and most of the R&B was played on WAIR. WTOB had Buddy Latham, Dutchman, and others. Used to listen to it anytime I was in the W-S area. WAIR had a show in the evening "on the patio with Daddy-O." Good memories, I wish them well in their new endeavor...
 
I just don't understand bringing music to the AM Band. It's very old thinking. Wish someone would do something interesting with an AM signal instead of these old, tired formats. Nobody is listening to music on the AM Radio aside from a Spanish audience. This will make a few hundred people happy in Winston I'm sure though.
 
A specialized music format that isn't on FM can work on AM. Bluegrass is an example. Beach music is a great idea. WPCM in Burlington sounds great and fills a hole no one else does (plus they do a great job w HS sports and generally being a part of the community). Beach music fans are fiercely loyal and this could be a great idea
 
I agree Goatboy and at least they are trying to do something different & be local..If they stream it will be a huge help..we're doing OK with 1070 in Greenville and the internet has been a huge plus..If they can have a good sales staff that develops a relationship with the Mom & Pops you can survive. I hope they kick butt in Winston Salem...
 
I think this might be a "false alarm" based on a post of a past photo in the WTOB "Good Guys" photo album featuring classic photos from WTOB's past (http://www.facebook.com/media/set/?set=o.85782904366&type=1). I almost thought I had a reportable item with this until I did a bit of searching. Then I noted the date on the "Beach and Oldies" promo photo for the "new" format was Monday, April 1st. This year, April 1 is a Sunday. The photo of the ad, it seems, is one of many from WTOB-AM's past. (Or is it?)
 
turkeydance said:
04/01/2013 is a Monday

Oops! You're right. (Don't ask about the crazy calendar in my office. Jan-Feb-March are 2013, from last year's April-Dec 2012 calendar. I had the 2013 April-Dec + first 3 months of 2014 behind it. So I actually looked at April 2012 when I said Sunday for the first. Why can't I get a normal Jan-Dec. year calendar?)
 
Usually I would agree with not playing music on AM, but if someone was to recreate a top 40 oldies format on one of the legendary AMs it might have limited success. Make WTOB sound like it did in the sixties and seventies, using the jingles and all the other elements we enoyed back then. Make it fun and exciting to listen to. The audience won't be large, but you should have enough "old" people sampling and it would even expose some of the youngsters to what we grew up with. And for some of us, 1380 WTOB certainly was a legend, at least when it was owned by Southern Broadcasting. As allenv said at least they're attempting to do something different. I remember a a few years ago 850 WKIX was attempting to play some sort of MOR/oldies and used some of the old jingles, but it seemed to me they were too afraid to actually try to recreate the old KIX sound and we all know what happened with that format. One other possibility is to let Rick Freeman put his Carolina Classic Hits format on one of these stations. It would be a welcome alternative to what currently is on the air.
 
I loved WTOB in the 70's as a kid. That was before Z93 & 107.5 came and helped move me over to FM for the remainder of the century :) It would be fun to get that station's energy back in radio around here. To satisfy the folks not listening to AM, it would be great if they could also simulcast on a LP FM as well in the city, and do a stream too of course. With those options, if it could reproduce the energy it had back in the day, I feel that folks would flock to it. Maybe a situation simular to how WLXN broadcasts but with WTOB being a little more live & local. If they came back and had some of that same top40 energy it had back in the day, it should make money. That sort of station is something mostly missing now in the prefab corp world of radio here and in NC....
 
I still remember I was o the air Saturdays between 9-12 noon on TOB. I remember Mr. Herb Blankenship and I forgot his name but he was an "Epperson", from that era.
 
They have to find some folks that want to sell their own show..This can be done..It takes alot of TLC and attention to detail and alot of real promotion of the station..Some people think AM is beneath them but radio is radio...Its all about passion...
 
Thank you for the nice words, Bob. As for the KIX thing, the AM attempt in particular, that was very disappointing. The result was no more than the old "Music Of Your Life" format that we ran off satellite when I was at their FM (WYLT), with some of the most ancient of WKIX jingles. People talk about the cost pull it off an entertaining format but that's just not the case. I have less than $1000 in this little stream and the feedback is great. Rick
 
Did Mike Mitchell Worked at WTOB around 1965??? Well Welcome back to America WTOB ;D
 
I don't think so. He was at KIX in the early 70s and is from Raleigh. He would have probably been in Jr High in the mid-60s. KIX & TOB were both Southern Broadcasting stations and were almost identical. Both were top notch!
 
radiorealtor said:
Thank you for the nice words, Bob. As for the KIX thing, the AM attempt in particular, that was very disappointing. The result was no more than the old "Music Of Your Life" format that we ran off satellite when I was at their FM (WYLT), with some of the most ancient of WKIX jingles. People talk about the cost pull it off an entertaining format but that's just not the case. I have less than $1000 in this little stream and the feedback is great. Rick
WKIX was "AM Only", not "Music of Your Life".

I still listen to the format and it has so much more variety now. But in terms of the age of the music, it's more like Music of Your Life was back then.
 
I guess we were sending the checks to the wrong syndicator. In the early 90's, we were paying MOYL.
 
We let Ted Sawyer and the secretaries look after it. They were the only ones in the building that were in the demo.
 
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