willcail said:
Boyphemon this lineup will get ratings unlike WYTS and WTDA.
I think this will be another flop both because of what they are putting on the air and how they package it.
I'm all about entertainment ..... as I've mentioned before, a BIG reason WYTS and WTDA get no ratings (besides the obvious) is poor packaging. A bunch of B and C-grade talkers (with the exception of Savage) on auto-pilot, with no imaging, no jingles, no live voices even to seque you into the next segment. In short, the station is BORING ... it's pretty much the dregs of the talk circuit on Muzak.
That will be a big problem with WVKO as the people in charge are financiers (like the Mays family at CC). so I don't expect too much zing in their presentation, if you know what I mean.
Although I'm conservative-liberatarian, I personally could care less what the politics of anybody is as long as they push the envelope, have some wit and are funny. But the most important thing from where I sit is showmanship, Rush is a master of showmanship and I think his is hands down the best produced radio show in the nation.
I think Jason Roberts also makes a good point about them needing a news component for them to succeed, but my take on it is that the news component is part of the presentation and creates the image that someone is there and the station isn't just pulling stuff off a bird, running it through some computer and out over the air.
That's the primary reason Fox News is so successful ....... it's entertaining and informative at the same time. Its basically a news-talk station on TV. Check out the graphics, the imaging, the talent .... there's a certain zing to it that keeps your attention ........ compare to CNN or WYTS ........ they are like going to some pointy-headed lecture at the university.
Bottom line is nobody cares what some radio DJ's take on politics is ...... they primarily tune in to be entertained ... and you've got to have all of your horses together to provide that package. Not just some satellite shows you are loyal to because you agree with them politically.