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WVLT-FM?

Pardon my ignorance, but shouldn't this station be giving top-of-hour legal ID's as "WVLT-FM Vineland" instead of just "WVLT Vineland"? There is an 800-lb. gorilla of a TV station in Knoxville, TN that shares those same call letters. Or does that rule only apply to radio stations and not those that share call letters with TV stations?
 
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