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WVOC Simulcast

Maybe they can use the slogan "Right Wing at the Center of the Dial"

Haven't heard of any RIF out of Columbia, but there could be some although there are so few programming folks left anyways.
 
I'm actually surprised by this move. WXBT got a 5 rating in the last ratings, sixth in the market. Must have been part of the CC cost-cutting measure, maybe not making enough money.

A lot of people are mad on Twitter about the move.

It does make sense. The Gamecock contract is up after next year with 107.5, and now with an FM, Clear Channel can chase after it.

They could put football on 560 and WCOS-FM, and baseball and men's basketball on 100.1 and one of 560/1400, with other sports on 1400.
 
From @otisatthestate on Twitter (media writer for The State):

The Beat's entire staff, including local favorites @BOMONEY2 and @djfrosty have been let go, the Clear Channel rep said. "We wish them well"
 
More news/talk simulcasts. FCC, if you're reading this, you're destroying FM music radio with N/T and Sports simulcasts! What happened with the Performance Tax?

-crainbebo
 
DudeFan said:
This move has some historic irony. WSCQ was founded by the popular personalities of 56 WIS many many moons ago.
Click to expand...

Even more irony: Before Gene McKay, Bill Benton, Dave Wright, and Dennis Waldrop bought the station, WSCQ was all-news.

Robyn
 
How come Clear Channel didn't flip WLTY instead? As wasn't The Beat the top hip hop station in the market.

Now both Columbia and Charleston only have one hip hop station.
 
Smart move.

WLTY is probably much cheaper to run than The Beat was, and it doesn't do terribly - no jocks, it's just a jukebox. Beat took more $$.
 
560 has such a good signal, more far reaching than 100.1. The AM does have limitations at night though. It's unfortunate that companies have lost faith in AM to reach listeners.
 
I had forgotten that WSCQ originally an all news station and if I remember correctly it did ok and then the guys from 56 bought it, it seems like the more things change, the more things stay the same. I would think it would be better to gut the Beat than Steve Fm since it is a glorified mpv3 player and costs virtually nothing.
 
I can't believe a combo WVOC-AM-FM will bill better than separately programmed WVOC and WXBT.

By the way, having an AM station that uses syndicasted Conservative Talk most of the day add an FM simulcast hasn't been such a great move in many Southern markets. WBAP Dallas added an FM simulcast but now finds itself down to #14. It had been a top 5 station a few years ago. A couple of Talk stations in Birmingham also have recently added FM simulcasts but their ratings are still poor.

In Minneapolis, Clear Channel put Rush, Hannity, Beck, etc. on an FM station but it did so poorly that they've replaced that station with Sports and returned Rush, Hannity, Beck, etc. to the AM frequency that the Sports station had been on.

Being on FM is not a magic bullet for the all-conservative, all-syndicated, all-day Talk format.\


Gregg
[email protected]
 
Well,...in this day, and time, where top air talent is being stood in the unemployment line, with the FCC allowing stations to run, with 2.2 workers, who work for peanuts...I basically disagree with every flex that Corporate radio makes. However,...who in their right mind...gives a Rat's Ass if we looooooose a...Hip-hop format!!
Less noise...That's a gain!
 
That's an interesting fact, 100.1 was an FM All-News station in Columbia SC. It was only a few years ago, in the 90s, that there were only three cities in the U.S. with TWO All-News radio stations: NYC, LA and Columbia. 1320 WISC was an AP All-News station and 1400 WCOS was running CNN Headline News.

Of course, neither station did well in the ratings. WISC is now a secondary Talk station and WCOS is Yahoo Sports. So I guess that gives Columbia a new distiction. It's one of only a handful markets with three full-time Sports stations, two of them on FM.

Gregg
 
Gregg said:
That's an interesting fact, 100.1 was an FM All-News station in Columbia SC. It was only a few years ago, in the 90s, that there were only three cities in the U.S. with TWO All-News radio stations: NYC, LA and Columbia. 1320 WISC was an AP All-News station and 1400 WCOS was running CNN Headline News.

Of course, neither station did well in the ratings. WISC is now a secondary Talk station and WCOS is Yahoo Sports. So I guess that gives Columbia a new distiction. It's one of only a handful markets with three full-time Sports stations, two of them on FM.

Gregg
Click to expand...
WISW, not WISC.

This can only be good news for WHXT, which was WAAAAY down in the Spring compared to what it used to be.
 
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