WWNU Officially Flips to Christmas

[DudeFan]

For those not in the market, WWNU flips to all Christmas, most likely in hope of attracting someone younger than 65+.

 

[Al Timiter]

..and to help their flagging numbers.

 

[DudeFan]

Correction: partially flips to Christmas. It is interspersing traditional Christmas tunes in with it's usual programming.

One liner: "Carolina 92.1 the radio station for grownups."

Shouldn't that more accurately be "the radio station for the aged, infirm and homebound?"

 

[Hammer5]

Thanks. I just spewed coffee on my monitor...

One liner: "Carolina 92.1 the radio station for grownups."

Shouldn't that more accurately be "the radio station for the aged, infirm and homebound?"

 

[DudeFan]

Anything I can do to help, Hammer.

Every time I hear the spot from the Vaccuum Center, which by the way, almost had me walking through the door, so it is effective. But I can't help but thinking for the 92.1 audience they should add "The Vacuum cleaner that will outlive you!"

 

[carolinaradio]

Ha!

Carolina 92.1 is pretty awful sounding. I think it's peaked. Hot AC would have been a better format for them than soft AC, especially since B is mainstream AC now.

 

[GordonSims]

So does this delay B's Christmas music or do we get six full weeks of twice the yuletide cheer?

 

[vchimpanzee]

I can't believe all these comments on how conservative WWNU is. Someone claimed in another thread they were regular soft AC. I checked the last songs played several weeks ago and, no, it's still the same, but not conservative enough for me.

 

[DudeFan]

My observation is not that it is "conservative." A soft AC is by definition not going to be musically adventurous. My observation has always been that given the demographics of the market, they are focused in a way that assures that they will have no significant listenership.

 

[vchimpanzee]

My observation is not that it is "conservative." A soft AC is by definition not going to be musically adventurous. My observation has always been that given the demographics of the market, they are focused in a way that assures that they will have no significant listenership.

On the other hand, there are those who say the music I like is less boring than soft AC.

 

[DudeFan]

That's the beauty of music. We all respond to it in our own ways. I wasn't dissing your taste in music. Simply commenting on the mathematics of the position of the station in the market.

 

[vchimpanzee]

That's the beauty of music. We all respond to it in our own ways. I wasn't dissing your taste in music. Simply commenting on the mathematics of the position of the station in the market.

I know. But when people say that music appeals to people in wheelchairs, and my music is known to appeal to an older audience than even WWNU would, you draw your own conclusions.

 

[DudeFan]

v, that's born out by the audience surveys. Statistically, there is almost no one under the age of 65 listening to WWNU. It's basically all elderly women. There are outliers, of course, but in the main, that's who's listening... or attempting to listen.

 

[whopper]

I flipped over to WWNU twice today. Once they were playing Chicago and the other was Billy Joel. No Christmas music. Are they just doing a few selections?

 

[DudeFan]

I think so. I thought they had flipped completely, because I heard two in a row this morning.

 

[whopper]

I heard B106 running promos this weekend for Christmas music weeknights starting this week. That may have been one of the cuts of a live daypart.

 

[CrazeeCarroll1]

WOW!!! Looks like the Christmas battle might be good this year... We will see... I guess in the case of NUU they should say snooze it or lose it and I guess it will all fall into place for them... They started out strong and now just seem to be all over the place... CC1

 

[carolinakahuna]

I consult for a few Cumulus, Clear Channel clusters however, more Ma and Pa owner/operators (Yes there are still out there and will be coming back!) through Columbia often and 92 sounds like a typical 70's leaning Soft AC. I don't understand the reference to 65+ Soft AC's do skew older however the station does not sound that old. The format by design is not a big numbers winner...its there to serve as an alternative to a market that has Adult Hits, Oldies, Hot AC and Classic Hits. As far a Christmas most Soft AC's go all Christmas...I have two that will flip next week.

 

[freqdev]

with 5 posts on a site that has been around for years. we believe you.

 

[DudeFan]

Kahuna, that's what the Summer book says is listening to WWNU. WWNQ is a little better: mainly 55+. If the intention is not to be a ratings winner, well, that is mission accomplished. In it's present incarnation, 92.1 is maxed out.