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WWZN now encoding for Arbitron?
- Thread starter Don Juan
- Start date
I can confirm that they are indeed encoding.
And since I am sure someone is going to ask they aren't doing very well. The morning rankings range from 26th-51st (and actually worse, meaning unranked) depending on demo. This is from the latest weekly.
rockcaptain said:
Arbitron provides the encoding equipment for free to the station. The station must pay its engineering personnel (contract chief engineer Grady Moates, in the case of WWZN) to install it. So SOMEBODY had to decide that the cost of installing the equipment would bring a return--enough of a return to outweigh the installation cost minus the cost of NOT encoding. A likely candidate to have made that decision would be the outfit that leases the time to run the beisbol in Espanol.
Unfortunately, the side effect is to show the station and potential advertisers what a poor showing the leased-time programming is making.
DanStrassberg said:
And that includes....AT LONG LAST...an end to all the guessing games as to just how poorly progressive talk is really doing....especially the morning's "King of Boring". ;D
I think in previous discussions we have had on the topic, a few people have expressed the opinion that WWZN is aiming at niche audience, and as long as they draw that niche audience, as opposed to the general population of radio listeners, they are happy.
Now how they ( Santos) determine how many people they have listening at any time and convince advertisers that the people exist and it would be a good investment to buy spots from him I have no idea.
Now how they ( Santos) determine how many people they have listening at any time and convince advertisers that the people exist and it would be a good investment to buy spots from him I have no idea.
The beisbol may be making them some money, who knows, and maybe the prog talk could at least break even or show a slight profit (low budget operation)
L
Laurence Glavin
Guest
Dighton Rockhead said:
This could not qualify as a test of "how poorly progressive talk is really doing" since it's being done so atrociously. The only improvement WWZN made was to switch from a Jeff Santos-read of a spot for a rental property to a produced one by a non-boring woman. Duh...now they're airing a spot voiced by Santos for a coffee-grower! The only listenership WWZN could reliably expect would be from 10:00 am until 5:00 pm Monday thru Friday, and that can be pre-empted by beisbol en Espagnol. Remember, non-stop ultra-right-wing-conservachatter on WTTT-AM 1150 did nothing, even after Salem decided to break the rules and run AM 1150's daytime pattern 24 hours-a-day.
:
1150's lineup had only Hannity as a bigwig; otherwise it was the Salem brand of talk with Bennett,
Gallagher, Praeger, Medved, Hewitt, etc (Don Feder I think did local talk for awhile). 1150 and 1510
both have signals that only reach certain areas strongly (then again I've been in places where 680
can be squashed by interference by high tension wires or other reasons, like 128 in Peabody/Centennial Drive area, or 114 in Middleton...all not all that far from Burlington where their sticks are)
At least they're running spots so maybe they're making some money at least. I'm not sure if either
1150's chatter or the current 1510 chatter can be described as ultra right wing or ultra left wing
either way. But not centrist either. 1200 has a stronger signal by day in many areas and Beck,
Rush, and Hannity are of a higher caliber than the rightie talkers I mentioned above. (In Beverly
there are STOP signs and someone spray painted "WAR", "FOX", and "G. BECK" on them.
Beck has a pretty big following right now, unless he has a permanent meltdown. I usually have 680 on my clock radio for stuff like Howie so more often than not I awake--and I sleep late due to work hours--to Laura)
Which is more likely:
--high ratings for 1510
--Keating W. makes WNSH "Beverly's Progressive Talk"
Gallagher, Praeger, Medved, Hewitt, etc (Don Feder I think did local talk for awhile). 1150 and 1510
both have signals that only reach certain areas strongly (then again I've been in places where 680
can be squashed by interference by high tension wires or other reasons, like 128 in Peabody/Centennial Drive area, or 114 in Middleton...all not all that far from Burlington where their sticks are)
At least they're running spots so maybe they're making some money at least. I'm not sure if either
1150's chatter or the current 1510 chatter can be described as ultra right wing or ultra left wing
either way. But not centrist either. 1200 has a stronger signal by day in many areas and Beck,
Rush, and Hannity are of a higher caliber than the rightie talkers I mentioned above. (In Beverly
there are STOP signs and someone spray painted "WAR", "FOX", and "G. BECK" on them.
Beck has a pretty big following right now, unless he has a permanent meltdown. I usually have 680 on my clock radio for stuff like Howie so more often than not I awake--and I sleep late due to work hours--to Laura)
Which is more likely:
--high ratings for 1510
--Keating W. makes WNSH "Beverly's Progressive Talk"
L
Laurence Glavin
Guest
WNSH seems to have a SECOND advertiser: a place in Salem, NH that claims it can reverse allergies with a frequency analyzer! ("What's the frequency, Kenneth?") Prior to that it had only ONE advertiser, a kiosk in the mall that gave you cash for your gold jewelry...high-level stuff. BTW, I heard a spot for Tufts Health Plan on WWZN during the Thom HartmannThom Hartmann show; I haven't heard it on Stephanie Miller's show yet.
F
FPB
Guest
I went to All Access.com. The most recent Arbitron they had posted that I could find was from May 20th. And I could only find the overall ratings, not by day-part. So I'll go ahead and assume that overall ratings a week or so old are still pretty representative of what's happening.Dighton Rockhead said:
#1-WXKS #2-WBZ #3-WMJXfm #4WJMN #5-WODS #6-WKLB #7-WROR #8-WBMX #9-WEEI, and #10 - WBUR. That's right; WBUR WAS IN THE TOP TEN. So where's WTKK? #12. Where's WRKO? #14 Where's Rush Radio? Ain't happenin.
So, please tell me again how "successful" conservative talk is.
overall as in 6+ ratings? Or is that website giving detailed data. I know we can't even HINT at anything but the 6+ numbers on R-I because Arbitron considers it subscriber only copyrighted proprietary super secret information.
Radio is about carving a audience out of the general population, and making money from it.
Santos will be lucky to be rated, but 1510 must be selling time to someone, or Santos has really deep pockets.
Conservative talk radio is usually male, 25 to 54, and that translates into people with jobs, and money to spend. If you were working sales for one of the 3 players in talk, 680, 1200, or 96.9, you are going to send your sales force out with daypart data that says we can give you the guys with money to spend who are most likely to buy your product. Reed's Ferry Sheds would be a hard sell for someone from CC's 94.5, but a sales exec from 1200 armed with data that says male older homeowners with 90K household incomes might make a sale.
A WMJX/Greater Media account exec might not be able to sell spots to the promoter of the local Gun & Knife show with Magic's mostly female soccer mom listeners, or WBOS's crunchy granola P1's,but I bet the same exec could sell that client spots on WKLB or 96.9.
PPM numbers are just statistical samples of the general population. As my Statistics 101 textbook said on page one, there are lies, damn lies, and statistics. Ask any pollster how to spin a statistic so it says what you want it to say, and you will have an understanding of how sales managers and execs work them to portray their P1 in any daypart as the people who are going to beat down the door to buy the latest colon cleanse product.
The 6+ numbers give you bragging rights (The most listened to station in New England) but in the world of getting dollars in the door, it is other non published data that really counts.
Radio is about carving a audience out of the general population, and making money from it.
Santos will be lucky to be rated, but 1510 must be selling time to someone, or Santos has really deep pockets.
Conservative talk radio is usually male, 25 to 54, and that translates into people with jobs, and money to spend. If you were working sales for one of the 3 players in talk, 680, 1200, or 96.9, you are going to send your sales force out with daypart data that says we can give you the guys with money to spend who are most likely to buy your product. Reed's Ferry Sheds would be a hard sell for someone from CC's 94.5, but a sales exec from 1200 armed with data that says male older homeowners with 90K household incomes might make a sale.
A WMJX/Greater Media account exec might not be able to sell spots to the promoter of the local Gun & Knife show with Magic's mostly female soccer mom listeners, or WBOS's crunchy granola P1's,but I bet the same exec could sell that client spots on WKLB or 96.9.
PPM numbers are just statistical samples of the general population. As my Statistics 101 textbook said on page one, there are lies, damn lies, and statistics. Ask any pollster how to spin a statistic so it says what you want it to say, and you will have an understanding of how sales managers and execs work them to portray their P1 in any daypart as the people who are going to beat down the door to buy the latest colon cleanse product.
The 6+ numbers give you bragging rights (The most listened to station in New England) but in the world of getting dollars in the door, it is other non published data that really counts.
MRBIboredop said:
Not to go off into a tangent, but I have noticed that a lot of the callers to shows like Rush's are male. On an average day, I think even a sports talk show host would take more female callers than Rush, on average. Meanwhile, Hannity manages to take a lot of female callers. I guess he is the Jim Kerr of right-wing radio...
Howie has slightly more female callers than Rush, maybe about the same as Sean, etc.
btw Howie is up to his old tricks:
"Maybe someday I'll be on a major station of a major company" (Clr Chnl, WXKS?) Equipment
was malfunctioning, but he didn't quite go to "Entercom happens" territory...
"I was listening to one of the hosts on the new talk station in town..."
"Jeff Katz will be at this rally" (mentioning competion by name; also has mentioned Michael
Graham but maybe got away with that by saying Graham also worked for the Herald). And the kicker
was yesterday when Charlie Baker was on with him.
Howie: "Jeff Katz will be there, you know who he is, right?"
Baker: "Yeah, he's on Rush Radio"
Ha! Free plug for the competition! Not bleeped out! (And since Howie was also promoting the upcoming
Baker-Patrick-and-possibly-Cahill debate on RKO, he got in the "Felon" nickname for
Finneran...yet he and Baker manage to give a free plug to Finneran's competition!)
Awhile back I heard Howie say "I was listening to one of the morning hosts on the new
talk station" and I told Jeff about it on Facebook. Jeff was pleased, feeling honored
that Howie was mentioning that (who knows, could have been talking about Glenn Beck
but maybe Jeff). Jeff Katz filled in for Howie in the past (he was also filling in for
Bill Cunningham on WLW this week, no doubt doing the show from the WXKS studios
for a fellow CC station) and is on Howie's Facebook...he's a fan of Howie and who knows,
years from now they might be on the same station.
Might.
(As for the free plugs for Rush Radio, etc., maybe Wolfie is listening to WEEI and not Howie
and thus doesn't know...?)
btw Howie is up to his old tricks:
"Maybe someday I'll be on a major station of a major company" (Clr Chnl, WXKS?) Equipment
was malfunctioning, but he didn't quite go to "Entercom happens" territory...
"I was listening to one of the hosts on the new talk station in town..."
"Jeff Katz will be at this rally" (mentioning competion by name; also has mentioned Michael
Graham but maybe got away with that by saying Graham also worked for the Herald). And the kicker
was yesterday when Charlie Baker was on with him.
Howie: "Jeff Katz will be there, you know who he is, right?"
Baker: "Yeah, he's on Rush Radio"
Ha! Free plug for the competition! Not bleeped out! (And since Howie was also promoting the upcoming
Baker-Patrick-and-possibly-Cahill debate on RKO, he got in the "Felon" nickname for
Finneran...yet he and Baker manage to give a free plug to Finneran's competition!)
Awhile back I heard Howie say "I was listening to one of the morning hosts on the new
talk station" and I told Jeff about it on Facebook. Jeff was pleased, feeling honored
that Howie was mentioning that (who knows, could have been talking about Glenn Beck
but maybe Jeff). Jeff Katz filled in for Howie in the past (he was also filling in for
Bill Cunningham on WLW this week, no doubt doing the show from the WXKS studios
for a fellow CC station) and is on Howie's Facebook...he's a fan of Howie and who knows,
years from now they might be on the same station.
Might.
(As for the free plugs for Rush Radio, etc., maybe Wolfie is listening to WEEI and not Howie
and thus doesn't know...?)
I did hear him start into a tear against Entercom the other day, Wednesday IIRC after they played the wrong open for the 3:00 hour, he said they played the one from the day before, made a few comments, that I thought he was prohibited from making, disparaging the company, station, saying he doesn't have a contract he has a sentence, you know the usual.
How long before he is suspended again? The last time was such a joke this one should be equally as fun to watch
How long before he is suspended again? The last time was such a joke this one should be equally as fun to watch
Yes that's when I was listening but I may have missed the start of it; I just heard him do the
"one day I'll be working for a major station as part of a major company" then "let's try the intro
again..."
"one day I'll be working for a major station as part of a major company" then "let's try the intro
again..."
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