amfmxm said:But speaking of WIVK, the smartest thing Citadel could do in the Tri Cities would be to flip WQUT to a simulcast of WIVK. Expenses on 'QUT go to zero overnight and a tired undersold format disappears in favor of one of America's most dominant Country stations. 107.7 already pulls a share or two in Johnson City, so there's a base to work with. Adjacent markets in East Tennessee make it easy to promote and sell.
A no brainer.
At first thought, your idea sounded plausible, and actually quite good. But after considering contemplating for a few minutes, I decided that it may be a massive failure. One of the reasons people listen to 'XBQ is because of the local ties and involvement. The emphasis on local news, traffic, sports. Importing an outside, but well-programmed source like WIVK would pick up some listeners and die hard UT fans, but even with local cut-ins it would be hard to remain hyper-focused on the Tri-Cities. Not saying it wasn't a bad idea, it just may need to be refined. WIVK does show up with a point or less on most of the Arbitron surveys in the market.