Will AM still exist in a few years? FM certainly dominant--yet there was a time when the opp. was true. As for Rush, etc., he proved talk could be entertaining and that even those who'd disagree
with him could be attracted. Thus (mostly right) talk greatly expanded across the nation because, whether you agree with him or not, he has good communication skills. That same skill helped to elect Presidents ranging from a former actor to a former community organizer.
Had Rush on for a couple minutes last week while driving; was just about to go into a car wash
but someone called and asked why he picked My City Was Gone as a theme, and Rush went into
why, and explained how they couldn't use it for awhile, etc. For me, it was so interesting I pulled my car over for 3-4 minutes instead of going into the car wash, and listened. He has pull and can communicate.
And...who would have thought that a station with the call letters WBCN would be not in Boston but in Charlotte, with these talk hosts: Amer Morning News, Beck, Smerconish, Hannity, Ingraham, etc.
That's right folks: "You're listening to Sean Hannity on WBCN!"
http://charlotte.cbslocal.com/station/americas-talk-1660/