To help BamaWOLF out, I was the one who saw the billboard. It's tough to say what it means. It had a new logo, still Y94.5, but now with the slogan "Your Entertainment Station". That...kinda fits their current format, but not really.
It just seems like a station in limbo. Ratings aren't bad, but they are considerably worse, on a whole, since the departure of Rick & Bubba. I haven't heard the Mark & Mack & Jil show. I have no desire to.
They were on this particular billboard (If memory serves me correctly). So, they may be going for a lite-talk format.
Birmingham radio is just an embarrassment.
Muddled formats. Saturated formats to c-block competition. I do, in-home repair-work, for a living. I can say for fact that satellite radio is quite popular in Birmingham. One in about every 4 of my customers has it.
Formats like this only encourage its growth.
Hot talk is alot to ask in this very conservative area. But, it would SHAKE things up.
Oldies would be nice.
It would also be nice to have an all rocker with a vault library larger than 30 songs.
It would also be nice if Citadel didn't just let WZRR spiral into the ground, for the same problem, a shrinking library.
It's just pointless asking for anything in Birmingham radio, though.