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WZNE: That's gotta be a little weird...

fybush

fybush

Administrator
Staff member
So we've got an hour of Howard Stern praising David Lee Roth as his anointed East Coast successor - and then, heading into the half-hour of spotload, a promo telling us that on January 3, "Rover's Morning Glory" will be the new morning show on the Zone.

There's a coherent message for the listeners...<P ID="signature">______________
Tower Site Calendar 2006 JUST RELEASED! - <a target="_blank" href=http://www.fybush.com/nerw.html#calendar>www.fybush.com</a></P>
 
One wonders in how many other markets the same thing is taking place?
 
Maybe something local would not be bad for them. Honestly - how many Zone listeners would be willing to stomach David Lee Roth every morning?
 
WZNE & WBUF

> Maybe something local would not be bad for them. Honestly -
> how many Zone listeners would be willing to stomach David
> Lee Roth every morning?

"Rover" isn't local. He's a local morning show in Cleveland & Columbus that is taking over some midwestern markets for Stern.

WBUF is getting NOTHING. They announced after Roth left the airwaves. It's "Jack-FM in the morning" folks!
<P ID="edit"><FONT class="small">Edited by ThePickleReport on 10/25/05 01:59 PM.</FONT></P>
 
> One wonders in how many other markets the same thing is
> taking place?
>

Maybe a better question is why?

a. Is it because the Buffalo managers don't want the cost of a "national" morning show?

b. Is it because the format doesn't lend itself to "live" anything? Just a voice over, spots and some music in between.

c. Is it because Infinity really will be dumping clusters in cities including Buffalo?

d. Is it because the plan (unless ratings hold...and they rarely do at 92.9)is to convert Jack - FM to FREE FM like many of the other infinity stations have done and will be doing in January?

Just asking...I could be wrong. ;)<P ID="signature">______________
PETER
www.audioconnell.com
World Wide Voice Over Talent</P>
 
Nothing Cost Nothing

> > Maybe something local would not be bad for them. Honestly
> -
> > how many Zone listeners would be willing to stomach David
> > Lee Roth every morning?
>
> "Rover" isn't local. He's a local morning show in Cleveland
> & Columbus that is taking over some midwestern markets for
> Stern.
>
> WBUF is getting NOTHING. They announced after Roth left the
> airwaves. It's "Jack-FM in the morning" folks!
>

Music to JS's ears....

More music.... then More Music!
 
> c. Is it because Infinity really will be dumping clusters in
> cities including Buffalo?

It has to be that. Infinity in the "post-Mel" era seems to be both clueless, and in panic mode. Of course, that's because they will soon also be in the "post-Howard" era. Look at some of the other bizarre moves they've made recently, such as placing tremendous faith in the "Jack" fad, flipping one of their San Francisco AM's to an "all-podcasts, all the time" format, and a the lame attempt to steer listeners away from satellite radio with the "free FM" brand. Of course, their move to get away from the smaller markets will please their shareholders. Anyone want some cheap office space in the Rand Bldg? Great view--you can see all the way out to Depew on a clear day.
 
Post-Stern in Buffalo

Now that we know the plan for post-Stern in the Buffalo market, who will reign supreme in the mornings in good ole' market 52? Any guesses?
 
> So we've got an hour of Howard Stern praising David Lee Roth
> as his anointed East Coast successor - and then, heading
> into the half-hour of spotload, a promo telling us that on
> January 3, "Rover's Morning Glory" will be the new morning
> show on the Zone.

Rover's new affiliate list is filled with a number of rockers and alt-rockers (which aren't changing format otherwise), which is one reason he ended up on WZNE, I presume.

His only two FM talkers are WCKG/Chicago (new flagship) and WKRK/Detroit, both becoming "Free FM" stations. He's only on in Detroit, per Infinity's conference call today, because they decided at the last minute they wanted to give him a shot in larger markets, and because they like the fact he skews younger.

Egads.

Despite being within Rover flagship WXTM/92.3's signal area, I have never heard his show. But you know me and mornings...

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Post-Stern in Buffalo

> Now that we know the plan for post-Stern in the Buffalo
> market, who will reign supreme in the mornings in good ole'
> market 52? Any guesses?
>
A guess? ok, See: www.925Jackfm.com/ <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: WZNE & WBUF

I knew that Rover was national, I meant to verbally underline "local" in my first post, but noticed I didn't after the fact. I was thinking that some local chatter for the Zone instead of more syndicated rhetoric might not be bad for them. Sorry 'bout the confusion.



> > Maybe something local would not be bad for them. Honestly
> -
> > how many Zone listeners would be willing to stomach David
> > Lee Roth every morning?
>
> "Rover" isn't local. He's a local morning show in Cleveland
> & Columbus that is taking over some midwestern markets for
> Stern.
>
> WBUF is getting NOTHING. They announced after Roth left the
> airwaves. It's "Jack-FM in the morning" folks!
>
 
Re: Nothing Cost Nothing

Nothing costs nothing...but nothing also gets you nothing.

Jack in Buffalo got its first-book sampling bump just like many Jack stations do (although NYC Jack certainly didn't, its failure was immediate). Soon will come the fall after people tire of the train-wreck segues and determine they can make up their own music mixes on their CD decks and iPods, know they'll like it all, and hear it without commercials. The next two books (including the first post-Stern book) won't be so pretty.

Just ask Rogers about their experience with Jack in Toronto. That's the trajectory Buffalo Jack will follow, an early peak and subsequent fall. Rogers is reportedly doing research in preparation for another format change at 92.5. Anyone want to start taking bets on when 92.9 in Buffalo will change next, assuming Infinity still owns it at this time next year?
 
Re: Post-Stern in Buffalo

> Now that we know the plan for post-Stern in the Buffalo
> market, who will reign supreme in the mornings in good ole'
> market 52? Any guesses?

12+? Probably WBEN with John Zach, Susan Rose and the news crew.
25-54? Either Larry Norton on 97 Rock or WYRK's Breakfast Club (Clay Moden, Dale Mussen and co.)
Bill Lacy on WHTT will also be strong.
Where everyone else lands, who can say? Lots of young adult pop music listenership is in play right now.
 
Re: WZNE & WBUF

I'd *almost* rather here David Lee Roth. Rover is probably typical morning patter. Otoh, DLR is probably a trainwreck waiting to happen. Far more entertaining up against Rover.

Just found their Web site www.roverradio.com/
Mook radio supreme...ugh! I need Sirius!
> > Maybe something local would not be bad for them. Honestly
> -
> > how many Zone listeners would be willing to stomach David
> > Lee Roth every morning?
>
> "Rover" isn't local. He's a local morning show in Cleveland
> & Columbus that is taking over some midwestern markets for
> Stern.
>
> WBUF is getting NOTHING. They announced after Roth left the
> airwaves. It's "Jack-FM in the morning" folks!
>
<P ID="signature">______________
I can't believe I'm sitting here in Buffalo. The only town where you can have a good time without enjoying yourself.
Inez (as portrayed by Amherst, NY native Wendie Malick) "Manna from Heaven", 2002</P><P ID="edit"><FONT class="small">Edited by tokyo_rose on 10/26/05 05:18 PM.</FONT></P>
 
Re: Post-Stern in Buffalo

> Now that we know the plan for post-Stern in the Buffalo
> market, who will reign supreme in the mornings in good ole'
> market 52? Any guesses?
Your posting presumes that Stern reigned supreme here. I take issue with that presumption. This is not to diminish Stern's numbers. As we saw in today's Buffalo News, Stern was apparently number one among 18 to 34 adults and 25 to 54 men in the Summer book. But if you look at overall audience from the Spring book (I don't have access to Summer numbers), John and Susan at WBEN, Norton at 97 Rock, the WYRK morning crew, Janet Snyder at WKSE, WBLK, Bill Lacy at WHTT and Joe Chille at WJYE all earned higher numbers than Stern did. Yes, Stern did quite well in Buffalo, especially among his target audience. But he didn't reign supreme.
 
Rover vs. Roth

> I'd *almost* rather here David Lee Roth. Rover is probably
> typical morning patter. Otoh, DLR is probably a trainwreck
> waiting to happen. Far more entertaining up against Rover.

Well, down here, we're the only part of the country that'll get to choose between then...as Rover's based here, on a non-Stern station (92.3), and the Stern affiliate (98.5) will get DLR.

Frankly, I'm not usually up that early in the morning, so I'll miss most of it.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Nothing Cost Nothing

The topic has been beaten to death but here's my .02
Radio isn't an I-Pod. Period. The industry is latching onto a hot technology in order to try and save its sorry ass. WHTT is also guilty of this in their little "shuffle" angle that they promo.
I really have to struggle to think of the last time that I sought out a radio station to hear new music. It was *years* ago. Granted, my tastes are eclectic but I essentially know that's if it's cool or different, it won't be on the radio or on the video TV channels (if they even play videos). I learn about music through friends who are entrenched in the underground, by visiting various Web sites, or listening to online stations or BBC music programming. I used to listen to music radio for music and information about the artists played and upcoming concerts (when Bflo was a concert stop).
Although this has nothing to do with radio, back to my point about music videos on MTV, etc. Why have those stations become nothing but retarded reality programming outlets. Safer (cheaper) programming?
> Nothing costs nothing...but nothing also gets you nothing.
>
> Jack in Buffalo got its first-book sampling bump just like
> many Jack stations do (although NYC Jack certainly didn't,
> its failure was immediate). Soon will come the fall after
> people tire of the train-wreck segues and determine they can
> make up their own music mixes on their CD decks and iPods,
> know they'll like it all, and hear it without commercials.
> The next two books (including the first post-Stern book)
> won't be so pretty.
>
> Just ask Rogers about their experience with Jack in Toronto.
> That's the trajectory Buffalo Jack will follow, an early
> peak and subsequent fall. Rogers is reportedly doing
> research in preparation for another format change at 92.5.
> Anyone want to start taking bets on when 92.9 in Buffalo
> will change next, assuming Infinity still owns it at this
> time next year?
>
<P ID="signature">______________
I can't believe I'm sitting here in Buffalo. The only town where you can have a good time without enjoying yourself.
Inez (as portrayed by Amherst, NY native Wendie Malick) "Manna from Heaven", 2002</P>
 
Re: Post-Stern in Buffalo

Good point. Bflo is such a traditional town. Even its radio station rankings remain the same. My radio listening habits would drive the ratings people nuts. I listen to WBEN for a quick local news update, switch to NPR--stick w/them for quite awhile. When I require cheap laughs, I check out Stern. If he's not entertaining me, it's back to NPR. I even sample the BBC on WNED-FM on occasion. I don't watch TV in the morning. If I were true to form I'd be listening to a station w/"female appeal". But that Geritol muzak coupled with mindless not to mention humorless banter isn't my cup of tea.
> Your posting presumes that Stern reigned supreme here. I
> take issue with that presumption. This is not to diminish
> Stern's numbers. As we saw in today's Buffalo News, Stern
> was apparently number one among 18 to 34 adults and 25 to 54
> men in the Summer book. But if you look at overall audience
> from the Spring book (I don't have access to Summer
> numbers), John and Susan at WBEN, Norton at 97 Rock, the
> WYRK morning crew, Janet Snyder at WKSE, WBLK, Bill Lacy at
> WHTT and Joe Chille at WJYE all earned higher numbers than
> Stern did. Yes, Stern did quite well in Buffalo, especially
> among his target audience. But he didn't reign supreme.
>
<P ID="signature">______________
I can't believe I'm sitting here in Buffalo. The only town where you can have a good time without enjoying yourself.
Inez (as portrayed by Amherst, NY native Wendie Malick) "Manna from Heaven", 2002</P>
 
Re: Post-Stern in Buffalo

> > Now that we know the plan for post-Stern in the Buffalo
> > market, who will reign supreme in the mornings in good
> ole'
> > market 52? Any guesses?
> >
> A guess? ok, See: www.925Jackfm.com/


It was already announced. That is what will happen. After Roth appeared on Stern the very next commercial break featured a lengthy promo saying "when Howard is gone" that it will be Jack-FM in the morning. No personalities---only music.
 
The Clock Is Ticking

>
> Just ask Rogers about their experience with Jack in Toronto.
> That's the trajectory Buffalo Jack will follow, an early
> peak and subsequent fall. Rogers is reportedly doing
> research in preparation for another format change at 92.5.
> Anyone want to start taking bets on when 92.9 in Buffalo
> will change next, assuming Infinity still owns it at this
> time next year?
>
The Avergae shelf-life of a format on 92.9 seems to be two years. Jeff "Ag" is quited in today's (10/26/05) News as saying the station will be Jack Music in AM drive and "may add" a personality down the line. By then, it will be too late. But who really cares.

Once the novelty of Jack wears off, the Infinity (or whoever owns the cluster) suits will be on to the next flavor of the month. In the meantime, expect Jack to turn some big numbers and take a toll on a few stations, which if they're smart, will weather the storm, stick with their game-plans and be just fine in 18 months. Afterall, they've seen this "wheel of format" syndrome how many times over the last ten years?
 
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