Wheel....Of....Formats!
> Once the novelty of Jack wears off, the Infinity (or whoever
> owns the cluster) suits will be on to the next flavor of the
> month. In the meantime, expect Jack to turn some big numbers
> and take a toll on a few stations, which if they're smart,
> will weather the storm, stick with their game-plans and be
> just fine in 18 months. Afterall, they've seen this "wheel
> of format" syndrome how many times over the last ten years?
Just as 97-Rock survived "Buffalo's Rock Station", WHTT survived "Dancin' Oldies", and WBEN survived WBUF Talk, WEDG (and Star) will survive "Jack".
One has to wonder what the next "format du jour" will be.
> Once the novelty of Jack wears off, the Infinity (or whoever
> owns the cluster) suits will be on to the next flavor of the
> month. In the meantime, expect Jack to turn some big numbers
> and take a toll on a few stations, which if they're smart,
> will weather the storm, stick with their game-plans and be
> just fine in 18 months. Afterall, they've seen this "wheel
> of format" syndrome how many times over the last ten years?
Just as 97-Rock survived "Buffalo's Rock Station", WHTT survived "Dancin' Oldies", and WBEN survived WBUF Talk, WEDG (and Star) will survive "Jack".
One has to wonder what the next "format du jour" will be.