Right Now XHMORE-FM Is stunning With Some Type Mexican Music It Supposed To Flip To Spanish Rock
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XHMORE 98.9 FM Is Stunning
- Thread starter jasonharper2013
- Start date
Well, something must be up. Maybe they're planning something else, and with Labor Day around the corner we could be in for a possible surprise.
If I Read It Right It Say September 3rd When It Will Flip To Spanish Rock Http://morefm989.com
Radio3787 said:
YES! i agree. smh San Diego has less variety. thank god for iPods, im the own DJ! and when im in LA i dont even use my ipod.
Radio3787 said:
The Tijuana / San Diego market is 4.9 million, with 1.9 million being in Tijuana, as well as 950,000 Hispanics in San Diego.
So the total population of the metro is nearly 60% Hispanic.
So... define "too many" again in this context.
DavidEduardo said:
David is right. Anglos moved in; but Hispanics and American Indians were here first. Are there too many Spanish-language stations (and Spanish is a language, not a format ....)
With the highest English broadcast bumping 6 percent ... probably a yes.
Last weekend, I had lunch with some folks who had 12 plus shares -- and at one time, a solid 60. Impossible? Not then. Perhaps now ....
Let the marketplace decide.
Radio3787 said:
If I counted correctly, there are 62 stations in San Diego County and the Municipalities of Tijuana and Rosarito.
60% of the market is Hispanic. On the Tijuana side, essentially 100% are Spanish primary speakers, and of the over 900,000 in SD County, about 60% are Spanish primary and an additional 20% are bilingual.
So that means that half the market is Spanish speaking. That means there should be around 30 stations in Spanish...
Radio3787 said:
While it is tough, we can combine the mixed methodologies of INRA with Arbitron and get an idea of the usage of Spanish language vs. English language stations. And that would indicate about half of the stations should be in Spanish.
Interesting stunting on the station, they're going to various locations in Tijuana and finding everyone they can to record their own 30 second shoutout. And when I mean shoutout, people are saying stuff like "I'm giving away my gym equipment, just email me and it's yours" and "Good luck 98.9 in returning to the airwaves. I sell tacos in the Zona Rio". If I heard correctly, musical programming will commence on September 30th. So that's one entire month of just shoutouts. Fans on their Facebook page are already complaining saying "QUEREMOS ROCK!", translated into English as "WE WANT ROCK!"
airpab said:
You are only looking at the San Diego ratings... if we are evaluating what is appropriate for a Mexican licensed station in Mexico's 6th largest market, the choices require looking at the Tijuana ratings, too.
KMYI is a grandfathered superpower station that was once KFSD. XHMOR does not have the signal to compete in the San Diego County market. 77 kw at about 700 feet vs. 50 kw at 233 feet HAAT... no contest there.
e-dawg said:
September 1 has come and gone.
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