I just happened to notice that XM's website (http://xmradio.com/) now sports the slogan "LISTEN LARGE (TM) AMERICA'S LARGEST PLAYLIST."
From what I've read, Sirius tends to have deeper playlists than the typical FM station but XM's playlists tend to be even deeper than Sirius's.
If so, then XM's advertising here may well be correct.
Would that be something in Sirius's best interest to change (e.g., deepen its playlists) or counter (in terms of advertising)? Perhaps Sirius is consciously trying to differentiate itself from XM in terms of playlist depth?
Of course, offhand, I'd say as a listener that I prefer deeper playlists.
On the other hand, years ago some top 40 stations found that ratings (Or billings? Both?) soared when they trimmed playlists, sometimes to as few as 20 songs!
Thoughts, anyone?
From what I've read, Sirius tends to have deeper playlists than the typical FM station but XM's playlists tend to be even deeper than Sirius's.
If so, then XM's advertising here may well be correct.
Would that be something in Sirius's best interest to change (e.g., deepen its playlists) or counter (in terms of advertising)? Perhaps Sirius is consciously trying to differentiate itself from XM in terms of playlist depth?
Of course, offhand, I'd say as a listener that I prefer deeper playlists.
On the other hand, years ago some top 40 stations found that ratings (Or billings? Both?) soared when they trimmed playlists, sometimes to as few as 20 songs!
Thoughts, anyone?