RobynWattsV2.0 said:And I do have a question since we are talking about KHYI, but was the whole Power 95 era nothing more but a smokescreen so that Oldies 94.9 could be launched about 6 months later?
I know just before the flip to Oldies, the Power 95 moniker was dropped for just plain 94.9 FM. During that time, several false announcements were sent out about what format 94.9 FM would adopt, including Heavy Metal and Classic Country (which I found very ironic since that was the exact same format that Oldies 94.9 would adopt after it was LMA'ed and became Sunny 95 in late 1992).
I remember either reading or hearing somewhere that KHYI's GM Scott Ginsberg (sp?) was quoted that "they needed to do a secret format change at Y95". This was mentioned right after Oldies 94.9 was born, so I assume that Power 95 was just a 6 or 7 month long stunt.
Anyway, though I'd would ask.
Robyn
I don't think Power 95 was a stunt. You don't go on such large marketing campaign for a product you're planning to ditch in 6 months. Those Power 95 billboards were everywhere! However, it was obvious pretty early that Power 95 was doomed to fail. It was simply that bad, and everybody knew it. Even the people who worked there had figured out what a disaster it was going to be.
I remember the short-lived "94.9 FM" format in the summer of '91. From what I was told years later, the station was planning to flip to what would get the name "active rock" a few years later. They had prepared a full-scale promotional campaign and hired a morning guy for the new format. However, KLUV was looking pretty weak at the time, and oldies was starting to become a hot format nationwide with additional oldies stations being launched in markets like Los Angeles, San Diego, and Phoenix. So, they decided to go with oldies at the last minute.
Ironically, Oldies 94.9 started to show life in its last book (especially among the 25-54 audience), but Evergreen signed the papers to LMA it to Alliance and Young Country after the book concluded but before the results were released. I've always heard Ginsburg regretted that decision for years.