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Y100 is back!

N

nd2023

Banned
Due to low ratings, Radio One has decided to pull the plug on 100.3 The Beat and bring back the alternative rock format. About time this happened!
 
One of the weakest April Fools' attempts ever. 100.3 has never billed as Urban what Y-100 did, but Radio One doesn't care. They don't want non-Urban formats on their stations. That's why they killed Y-100 in the first place.
 
Easier to sell a group of 3 urbans than 2 urbans and a standalone alternative. Different audiences. Don't let slip to the FCC though. They want to tell you who you must target advertising to in the name of political correctness.
 
musichead1029 said:
Easier to sell a group of 3 urbans than 2 urbans and a standalone alternative. Different audiences. Don't let slip to the FCC though. They want to tell you who you must target advertising to in the name of political correctness.
Click to expand...

I must have missed that part of the FCC rulebook. Care to point it out?
 
It's sheer brilliance on the part of Radio One to throw away high sales from an alternative rocker just to have all urban stations in Philly. May be easier to sell 3 urbans, but if the cluster as a whole is making more money with 2 urbans and Y100, wouldn't that be better?
 
WRFF is one of the biggest Alternative success stories of the last few months, so for a second I actually thought this thread was for real...
 
Nick said:
It's sheer brilliance on the part of Radio One to throw away high sales from an alternative rocker just to have all urban stations in Philly. May be easier to sell 3 urbans, but if the cluster as a whole is making more money with 2 urbans and Y100, wouldn't that be better?
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Well thats one of the reasons radio one was on the verge of bankruptcy a while back. To be fair at the time y100 was taken off the air alternative was on the decline in the city & y100 was a expensive station to run because it was personality driven. If radio one knew they could run it on the cheap like 1045 is, and that the format would make a come back, they might have kept it longer. Still even now its a hard sell to advertisers. I remember hearing that radio1045 doesn't solely try to make money on ads, but by getting listeners to their website, where then music is purchased. Thats why they can have less ads then other stations, yet still do well. Not sure radio one could do this considering they only recently got around to havning listen live ability on their sites.
 
Actually, Mike, if Y-100 were still on the air, there probably wouldn't even be a need for Radio 104.5, and all their clocks.
 
Youre right D if Y100 were still on a main FM signal listeners wouldn't have to settle for Cheap Channels version of alternative radio. I love how it's pointed out that Modern/Alternative was "in decline" when it's the alternative fans who protest and band together to fight for thier stations and those same listeners who find ways to get thier music despite corporate denial.
 
evolve991 said:
You(')re right D(,) if Y100 were still on a main FM signal(,) listeners wouldn't have to settle for Cheap Channel(')s version of alternative radio.
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It's unlikely the fully staffed personality version of Y-100 would have survived due to the decline in the format's marketability and terrestrial radio's financial condition in general. Y-100 today would be much like 104.5 with perhaps some more personality. In order to maintain its personality profile, it would have had to widen its musical appeal, much like WMMR has. But WMMR got there first. That, and its heritage position, is why MMR does well financially despite paying healthy salaries to Preston and Steve and Pierre. WYSP and 104.5 have the same problem - a narrow musical approach. 104.5 is still working out ratings-wise, but how well does the format bill (sell advertising)? Apparently not well enough to justify hiring personalities.

I love how it's pointed out that Modern/Alternative was "in decline" when it's the alternative fans who protest and band together to fight for thier (sic) stations and those same listeners who find ways to get thier (sic) music despite corporate denial.
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Dance fans fight for their music too. It's just that there aren't enough of them to make an advertiser-supported radio format viable. Increasingly, the 'Alternative' format finds itself in the same boat. The format saw its heyday, the music ran its course. The only way to maintain an Alternative station without adding some fresh sounding music to the format is to scale back on the expenses, hence a skeleton station like 104.5. Were not Philly a rock town, there would likely be no full time Alternative station and some of that music - the cream of the format - would be incorporated by WMMR and/or WYSP. Be thankful for what you have.
 
musichead1029 said:
It's unlikely the fully staffed personality version of Y-100 would have survived due to the decline in the format's marketability and terrestrial radio's financial condition in general. Y-100 today would be much like 104.5 with perhaps some more personality. In order to maintain its personality profile, it would have had to widen its musical appeal, much like WMMR has. But WMMR got there first. That, and its heritage position, is why MMR does well financially despite paying healthy salaries to Preston and Steve and Pierre. WYSP and 104.5 have the same problem - a narrow musical approach. 104.5 is still working out ratings-wise, but how well does the format bill (sell advertising)? Apparently not well enough to justify hiring personalities.
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If you have a strong morning show, such as y110 did you can survive. Even radio one waited till P&S were done before flipping. Had Y100 kept P&S I see no reason why they couldn't keep an airstaff from 6:00 to 1:00 still. weekenders probably would've been let go, but at worst the night jock would've been laid off, which would still have left someone onair to 8:00.

Also I wouldn't take lack of personality on 1045 as a sign of how profitable the station is. Y100 was a rare exception to the rule of how lively alternative stations were presented. The format 1045 has is designed to have little talk & more music. Remember a few months ago a rumor came out that CC was offering Howard Stern a deal to come back to terrestrial. Had that worked, radio1045 would've been his new Philly station. Now with Stern in the mornings, 1045 would be making bank, but I still couldn't see them changing anything about the station the rest of the day.

EDIT. Let me rephrase that. If they didn't flip formats, I couldn't see them changing anything about the station the rest of the day. Come to think about it, Stern would've probably meant 1045 became Howard 1045, & they would just reair his show all day. Even at the same ratings as the music, the amount of ads, and rates for ads would make the station 10x as much as playing music.
 
The "fresh" part of Alternative is Modern Rock hence Phillys Modern Rock Alternative. New Alternative is made and debuted every day,Y Rock on XPN has a very broad spectrum. Funny how alternative,etc has seen its heyday while most commercials have new alternative songs before the radio debut....seems to me like it sells ...isnt that what the 'experts' keep throwing in our face? That its about sponsors?
 
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