cm454 said:You realize how absurd this scenario is, don't you? The programming you're describing will be more or less non-profit, and that's not by design.
Do you think talent, the better talent, does this for kicks? Do you think it's a hobby? Do you think they are independantly wealthy?
No real talent will be a part of that mix you describe for long. All you'll have is a bunch of wannabes who will not do a show when they're not in the mood, or are sick, or are busy doing something else.
Doing a talkradio show is work---a lot of work if you're any good. You don't get good by jerking around doing a little internet "radio" show.
Everybody thinks they're a visionary on this subject. Instead they just sound uninformed.
you are also assuming that people who are doing this on major syndication networks are all that good. or the ones who do talk radio for a living do it for megaprofits as well, or that these people are talking and giving their opinions in the hopes of going bigtime. not mainstream, as in getting on an actual broadcast station. bigtime, as in wide distribution across the country on actual broadcast stations. you are also assuming that people LIKE the syndicated stuff that the media conglomerates force down their throats day after day after day. those are awfully big assumptions to make about the average listener.
speaking for myself only, i prefer those shows with small affiliate numbers and a bigger internet presence. they are not as dependant on the man to get them the affiliates rather than hard work. it is my opinion that there are a large group of people who feel the same way i do about the stuff offered in syndication, or rather the stuff NOT offered. not even given a chance to fail. do you really think that rush limbaugh has to work all that hard to get a new affiliate or do you think his servants at premiere/clear channel will clear out the programming of the market he wants and insert him in the daily lineup?
the hosts at the smaller operations seem to be a lot more connected to the people that call in or e-mail the programs. while i don't always agree with them, i do listen to ian's show, a program i found on THE INTERNET and something i never would have found out about had i not been poking around on THE INTERNET. this is what is wrong with talk radio- the corporate masters assuming that i like the crap they put out. so once internet availability gains enough penetration so that you can stream radio in your car, its game over for the radio industry. the people will finally get to choose what they want to listen to, and chances are, it's not what is being broadcast on the traditional airwaves. wonder why the crowd who is saying that satellite radio is a failure and is going to go under soon come from the terrestrial media sympatheisers? wonder why players such as slacker or pandora are so popular? wonder why some people are saying that the iphone/ipod touch is a bad thing for traditional media because now people can access what they want online very easily as long as there is an internet connection? the traditional media is dieing because the corporate heads care more about the bottom line than they do about the listener. and your posts say as much. it is a failed business model. just because something is being pushed on a crowd does not make it popular. or very good. because keep in mind, there are some very good talkers out there who do NOT make a lot of money, but strangely seem to have been around for quite some time. every radio personality is not like limbaugh pulling in a few million every year.
btw, speaking of "not getting good jerking around doing a little internet "radio" show", i suggest that you speak with mr. reginald finley, sr. of atlanta, georgia and his little radio show that he has been doing and how much he has done by himself for so long.