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Yikesā€¦97.1 šŸ˜±

davideduardo said:
Pleaseā€¦ that HAD to be pronounced as kay-lite. The hyphen was not optional.
Click to expand...

A quick scan of L.A. papers---and Santa Barbara (where the call letters had been previous)---showed nobody using the hyphen. And our old buddy Richard Waggoner, writing for the San Pedro News-Pilot sorta kinda went there in the final paragraph about the station:

Screenshot 2026-07-07 at 7.13.39ā€ÆPM.jpeg
 
I also used to think about KMPC transferring Robert W. Morgan over to the FM in an attempt to juice the ratings. And, because I listened to entirely too much Robert W. over the years, I know exactly how he'd start the first show.

"Six o'clock at KLIT, Los Angeles.

(four-second pause)

See? I found it."


(straight into "Pillow Talk" by Sylvia whether it was in the library or not, because he was Robert W. Morgan)



And over the moans at the end, he'd almost certainly say:


"I'd like to dedicate that to my first hotline call here at....um....uh.....

(four-second pause)

Oh. Yeah. K-Lite.

(pause until just before the vocal on the second record)

Mm-hm. K-Lite."
 
michael hagerty said:
I also used to think about KMPC transferring Robert W. Morgan over to the FM in an attempt to juice the ratings. And, because I listened to entirely too much Robert W. over the years, I know exactly how he'd start the first show.

"Six o'clock at KLIT, Los Angeles.

(four-second pause)

See? I found it."


(straight into "Pillow Talk" by Sylvia whether it was in the library or not, because he was Robert W. Morgan)



And over the moans at the end, he'd almost certainly say:


"I'd like to dedicate that to my first hotline call here at....um....uh.....

(four-second pause)

Oh. Yeah. K-Lite.

(pause until just before the vocal on the second record)

Mm-hm. K-Lite."
Click to expand...
I thought this thread was about the new FM sports station in town, or did I miss something?
 
ChannelFlipper said:
I thought this thread was about the new FM sports station in town, or did I miss something?
Click to expand...

Oh, yeah. You missed a lot.

See, I whipped up a logo for Yikes 97.1 FM, and then call letters for that got suggested, but those were deeply problematic when pronounced aloud---or not, depending on who you asked. There was a little journey down memory lane about station names, with a Hendrie story, a little yadayda (as Ron Jacobs would say) about Petros and Money and whether Audacy is ashamed of the word "Radio" and that got around to K.M. talking about the call letters that 101.9 had for five years and then a Richard Wagoner (whose name I misspelled) column popped up, and that led to my "what-if" about Robert W. on K-Lite.

There was also something about Tijuana and loud banging.

Anyway, sorry you missed it! The rest of us had a lot of fun.

As for the new FM sports station in town, we'll have news when it breaks. Just like KFI.
 
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