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Yikes…97.1 😱

michael hagerty said:
We are still three days from seeing a full month worth of ratings. No one knows anything about 97.1's performance other than the first nine days worth of ratings that started this thread.
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And even then, we'll only see the 6+ numbers, and it's going to be difficult -- no, make that impossible -- to discern what the numbers are in the target demos.
 
michael hagerty said:
Oh, yeah. You missed a lot.

See, I whipped up a logo for Yikes 97.1 FM, and then call letters for that got suggested, but those were deeply problematic when pronounced aloud---or not, depending on who you asked. There was a little journey down memory lane about station names, with a Hendrie story, a little yadayda (as Ron Jacobs would say) about Petros and Money and whether Audacy is ashamed of the word "Radio" and that got around to K.M. talking about the call letters that 101.9 had for five years and then a Richard Wagoner (whose name I misspelled) column popped up, and that led to my "what-if" about Robert W. on K-Lite.

There was also something about Tijuana and loud banging.

Anyway, sorry you missed it! The rest of us had a lot of fun.

As for the new FM sports station in town, we'll have news when it breaks. Just like KFI.
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Speaking for another tangent, thanks Mike for the very interesting recent Chris Little interview you shared about Little’s many years at KFI. The comment about breaking news makes me wonder if KFI has cut way back on breaking news since they laid off about 2/3 of their news staff. Curious if anyone has noticed.
 
ILOVERADIO said:
The comment about breaking news makes me wonder if KFI has cut way back on breaking news since they laid off about 2/3 of their news staff. Curious if anyone has noticed.
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Until recently, I listened to KFI nearly every morning while driving. Always found their news reports very current, and nearly always included late-breaking stories. I didn't notice any difference in the news, post-layoffs.

Apologies for taking this thread even further off-topic 😬.
 
OldiesMaven said:
If you can't make your stations and streams successful using the Radio.com branding, the problem is the company (and its execs) not the name.
David Field couldn't sell cold soda on a sweltering beach.
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Field did earn some admiration for maintaining alternative rock as a formal long after that horse had left the barn. From alt fans, that is.
 
Signal Geek said:
Until recently, I listened to KFI nearly every morning while driving. Always found their news reports very current, and nearly always included late-breaking stories. I didn't notice any difference in the news, post-layoffs.

Apologies for taking this thread even further off-topic 😬.
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Well, since we've gone there and I have a Frequent Offender card (tick off the moderators ten times, and get an 11th strike free---just kidding, guys), this just posted today. There's a segment of it before that shows the new producer area, but I've cued this to start in what was the KFI newsroom:


I visited KFI in 2018, and I remember looking at that room, with maybe five people working in it, and thinking "This is all that's left of KFI?"

Now, even it's gone.
 
michael hagerty said:
Personally, I think the demos are going to be kind of self-selecting.

Is anyone under 18 (in meaningful numbers) likely to be listening to Sports Talk on over-the-air FM radio in Los Angeles? How about anyone over 54?
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The Boston Red Sox have North Shore Adult Diapers signed up as a sponsor this season. The ads run as live reads over the entire network, tied into a rundown of how many walks Red Sox pitchers have allowed and Red Sox hitters have drawn in that day's game.
 
CTListener said:
The Boston Red Sox have North Shore Adult Diapers signed up as a sponsor this season. The ads run as live reads over the entire network, tied into a rundown of how many walks Red Sox pitchers have allowed and Red Sox hitters have drawn in that day's game.
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Okay, but is that aimed at the people who’ll wear them or the people in their 50s who are caring for parents in their 80s?

Forest Lawn cemetery was a major advertiser on KMPC all through the 70s, when the target demographic was 18-49. They were aiming at people who would have to make the arrangements (fifty years ago, the average age of death for men in this country was 65).
 


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