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Yikes…97.1 😱

michael hagerty said:
June 6+ Quarter-hour shares (compared to May):

KLAC-AM 1.3 to 1.5.

KSPN-AM 0.7 to 0.7.

KNX-FM 0.1 to 0.2


Waiting on June cume figures. In May:

570 KLAC: 449,400

710 KSPN: 234,100

97.1 The Fan: 109.400
Click to expand...
I am not a numbers guru, but these figures tell me there is some sampling of the Fan going on, but few are staying. KLAC's numbers are fantastic regardless of metric, KSPN's are so-so, especially when you consider they had Laker playoffs for a part of the measurement period.

The Fan's numbers were, ahem, predictable.
 
hotpatrick2004 said:
So are we happy with the numbers on the fan?Are they what everyone expected? Lower,higher?
Click to expand...

I think if you go back to 2017, and read what I was saying about Audacy flipping KAMP to sports, this is what I expected.

What I said then was that it takes a while to build personalities, and Audacy had none to draw on here. This wasn't like moving an established brand from AM to FM, as they did in Chicago and Miami. This is starting from scratch. That means starting at zero. This is where they'll stay until they do something that brings an audience to 97.1. Because they have no reason to go there otherwise. People aren't waiting for a new radio station to appear on the dial. That really applies to any new format.

Meanwhile, the established brand of KNX All News hasn't lost all the much by returning to AM only. Most of it's audience went with it. Perhaps most of the audience was listening to it on AM when the FM simulcast was there.
 
Audacy will give this quite some time but it's inevitable at some point they will flip it...Could be 1 year 5 or 10 years but they will pull the plug eventually and spin the wheel for a new format...
 
hotpatrick2004 said:
So are we happy with the numbers on the fan?Are they what everyone expected? Lower,higher?
Click to expand...

Too early to tell. Flip said what I said on June 17---there's sampling. Without the cume numbers (and it appears none of the markets that got their numbers today are showing anything in the name, owner, format and cume columns in RadioInsight--- @lanceventa , whazzup?), we can't tell if more people are listening to 97.1 in a week than were in its first nine days, or fewer.
 
hotpatrick2004 said:
Audacy will give this quite some time but it's inevitable at some point they will flip it...Could be 1 year 5 or 10 years but they will pull the plug eventually and spin the wheel for a new format...
Click to expand...

I mean, is it? I have very limited expectations for the success of this, but can we predict that Audacy or a future owner doesn't slowly improve it to the point that it's viable or even outbills one or both of the AM sports stations?
 
hotpatrick2004 said:
Audacy will give this quite some time but it's inevitable at some point they will flip it...Could be 1 year 5 or 10 years but they will pull the plug eventually and spin the wheel for a new format...
Click to expand...

As I said, people aren't waiting around for a new format to appear on the radio. Any new format will get the same response as this.

They had the best situation when they moved the news format to FM.
 
michael hagerty said:
Too early to tell. Flip said what I said on June 17---there's sampling. Without the cume numbers (and it appears none of the markets that got their numbers today are showing anything in the name, owner, format and cume columns in RadioInsight--- @lanceventa , whazzup?), we can't tell if more people are listening to 97.1 in a week than were in its first nine days, or fewer.
Click to expand...
As noted in the daily recap story, we're working through technical issues that hinder the conversion to the enhanced charts and allow the graphs to work. They'll be updated once all is repaired.
 


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