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Yikes…97.1 😱

No, it is aimed at 25-64 male sports fans. You are putting a racial twist on what is a simple marketing reality.

The fact is that, for example, different groups may have different interests in sports. A huge percentage of Hispanics don't follow ythe sports that American all sports stations carry. And all-sports has not been successful to any great extent in Latin America.

The Hispanic percentage is now over 50% in the sales demos. Asians and Asian Americans are not well measured in ratings due to language (no recruiting of PPM materials in any Asian language). The Black population is so small that it's not viable to target them (that is why The Wave, while called Urban A/C, is principally targeted at the 94% of the market that is not Black.

Generally, sports talk does pretty well with Blacks, particularly if the station has a local team on with play by play. Sports talk does not do well with Hispanics, even in Latin America.

You are looking at ratings as a sign of success. It's about billings. And sports stations have access to sports marketing dollars that are not radio-specific.

Please don't make so much of everything you post in some manner about race. Radio has always been a less racially affected industry. Going back 67 years, my first radio job was as the token minority at an R&B station in Cleveland where, despite being only 250 watts high on the dial, it outbilled several general market stations because businesses wanted to reach Black people.
Indeed David, your last point (and please correct me if I'm wrong) reminds me that I think read somewhere that back in the 60's little 250 Watt KGFJ that specifically targeted the African American audience here in SoCal was one of the highest billing stations.
 
I know many people joke about the stereotypical "Los Doyers", but I should point out that the great Dodgers announcer Jaime Jarrin always said: "Dodgers".
The Red Sox Spanish-language broadcasters use "Medias Rojas" and "Red Sox" pretty much interchangeably. Is there an actual Spanish word for "Dodgers" used on their Spanish broadcast?
 
Indeed David, your last point (and please correct me if I'm wrong) reminds me that I think read somewhere that back in the 60's little 250 Watt KGFJ that specifically targeted the African American audience here in SoCal was one of the highest billing stations.

@Huff would have the rating numbers, but part of the reason KHJ played so much R&B is that KGFJ was a major force in L.A. pretty much until KDAY flipped to R&B in 1974 with its bigger signal.
 
Carton called himself the Howard Stern of radio.

I like Carton. I'm entertained by what he does. But Dave Portnoy is the new Howard Stern. He is what TheFanLA should aim for:


Portnoy's audience is younger and more active than the typical sports radio listener.

Portnoy is in all media. Carton is just in radio. To be Howard, you have to grow beyond radio.
 
I like Carton. I'm entertained by what he does. But Dave Portnoy is the new Howard Stern. He is what TheFanLA should aim for:


Portnoy's audience is younger and more active than the typical sports radio listener.

Portnoy is in all media. Carton is just in radio. To be Howard, you have to grow beyond radio.
Uhhh idk. Carton flamed on FS1 and Portnoy and Barstool are currently in flames on FS1. They can’t seem to draw a TV audience
 
The Red Sox Spanish-language broadcasters use "Medias Rojas" and "Red Sox" pretty much interchangeably. Is there an actual Spanish word for "Dodgers" used on their Spanish broadcast?
I was the program consultant for the Dodgers' play-by-play station in the earlier 70's, and became friends with Jaime Jarrín, attending a number of games with him. I do not have any recollection of the Dodgers being called anything else in the Spanish broadcasts.
 
I was the program consultant for the Dodgers' play-by-play station in the earlier 70's, and became friends with Jaime Jarrín, attending a number of games with him. I do not have any recollection of the Dodgers being called anything else in the Spanish broadcasts.
You have a really amazing career path. We’re very fortunate here to be able to have you here to share your stories. That’s awesome you worked there. Were you close with Fernando Valenzuela and Vin Scully?
 
You have a really amazing career path. We’re very fortunate here to be able to have you here to share your stories. That’s awesome you worked there. Were you close with Fernando Valenzuela and Vin Scully?
I only made one post-game locker room visit to record some kind of promos with the Hispanic players. So I was barely near Valenzuela or Scully. I do recall one "gringo" player was fascinated by our promo recording, and wanted to be coached to do one himself... I can't remember his name, but it was fun to try!

Jaime Jarrín and I shared an unusual friendship; we laughed that in the era he left Ecuador to come to the US, I left the US to go to Ecuador. We both learned each other's language and had fun and interesting careers.
 


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