If, like so many of us, you appreciate broadcast history, you may read this thread and think about how WKBW, not pursuing an FM, in some way altered the course of broadcasting in Buffalo.
Consider this, WGR AM & FM, WBEN AM & FM, WEBR AM& FM, WYSL AM & FM, WHLD AM & FM.
WKBW? Stand alone AM. A blowtorch, no doubt, but when fragmentation began in the very late 60s and early 70s, and FM began to bear fruit, first with classical, then easy listening, then progressive and top 40 formats, KB, not having an FM was at a huge disadvantage.
The feisty Toy Bulldog, WYSL-AM 1400 competed with KB on an unequal footing. KB had 50 Large, WYSL was barely a kilowatt day and about 187 Watts at night (thanks in part to a very efficient tower near the Kensington Expressway and the need to power down to protect a Canadian first adjacent.) WYSL-FM became one of the country's first progressive rock stations and nipped KB in the 18-24 male demo, which expanded to dominance in Men 18-34 demo.
More damage was done to KB by WGR which competed with KB using a personality driven Adult Contemporary format. Local management strategically flipped WGR-FM, which had used Drake-Chennault's automated Solid Gold form, to the teen-driven Super Q. WGRQ ("97 G-R-Qewwwwww!") took a significant bite out of KB's lower demo and scored big ratings 12-24 Men and Women.
Enter WBEN, which flipped its high power WBEN-FM from AM simulcast and easy listening to "Rock 102" using TM's automated Contemporary format, which created more competition for KB, particularly in the Women 18-34 demo.
It wasn't a walk in the park for KB on the AM band either. WEBR-AM 970 competed with a personality-driven Oldies format programmed by Possum Riley. WGR-AM 550 had the Sabres and a high profile Adult Contemporary format. WBEN-AM 930, although positioned upper demo formatically, was personality driven and had a market leading news department, and as mentioned, WYSL-AM 1400 was slugging away with a tight Top 40 format, introducing 20-20 news and a 20-20 music list that was made up of the top 20 singles and top 20 album tracks.
Through the 60s, 70s and much of the 80s, strong news departments contributed to the success of each market leading Buffalo AM radio station. (This offered as an historical perspective.) By the mid 80s, the stand alone FMs took a bite out of KB's cume and AQH.
In Providence, CapCities' WPRO-AM 630 had a Class B FM. When the younger ears in that market began to move to FM, WPRO flipped the FM to CHR. By doing so, the life and livelihood of the AM station was extended.
WKBW deserves a lot of credit for fending off competitors as long as it did before finally succumbing to the onslaught, but imagine how the course of Buffalo radio history might have been changed had WKBW actually constructed that FM on 105.7 or 99.5. (In your auditory imagination, can you hear a "KB-FM" jingle or talk-up?)
And yes, I'm well aware of the adage, "if a frog had wings, it wouldn't park its butt on a lily pad."