As a WUSJ-AM alumnus during the Hall Communications era when the entire plant was upgraded (microphone to towers) and power was increased from 250 Watts to 1 kW (DA-D) 250 Watts (Non-DA) nights, I discovered there's more to the story, thanks to present day morning man and historian Paul Oates.Bob1370 said:There were lots of FMs that popped up quickly and died in the 1940s and 1950s. WLVL-AM 1340 started out in the late 40s as WUSJ-FM, I believe on 99.3. Trouble was, hardly anyone had an FM radio then. So as soon as WEBR bailed out on its class IV signal on 1340 back around 1947-48 and moved to 970, the newspaper swooped 1340 up and got a CP to occupy the channel WEBR vacated. That's when WUSJ, the predecessor of WLVL, really started getting someone to listen to it. They turned in the FM license, and no one else ever picked it up. It freed the whole territory between 99.3 and 99.7 in Western NY for a new station, which eventually allowed WDCX to build its blowtorch on 99.5 years later.
The station's scrapbook, which is a remarkable collection of pictures and documents, includes documentation indicating that the Union Sun & Journal, which put WUSJ on the air first as a 1 kW FM at 99.3 in 1949, around 1956-57, re-applied for a construction permit to (re)build an FM on it's original frequency. The CP was granted, only to have the licensee "turn it in" about a year later. So there's a double "if-only / scratch your head" story.
WUSJ (now WLVL) is just a slice of the fascinating radio history in Western New York and Niagara county in particular, which was home to local owner-operators like the Union Sun & Journal in Lockport and, in Niagara Falls, Earl C. Hull a member of the US Army's prestigious Signal Corps and owner and originator of WHLD AM. Hull, when FM was in it's infancy, had the foresight to build and maintain WHLD-FM "in the center of the FM band" before selling it to Paul Butler.
Also included in Niagara county's radio history, Tom Talbot who owned WJJL and built and maintained what is now Buffalo's WJYE 96.1. The station went on the air using the slogan "Stereo for Moderns" in the early mid-60s. During it's CP phase it held the call letters WDIF, but discarded them in favor of a more fitting WBNY, which now belong to the student run non-com at Buffalo State College.