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"Your life...your music...Star 94"

jal41 said:
That is Star 94's new tagline. It is used by many hot AC stations, including WLND/Chattanooga.
Click to expand...

Are they changing their playlist or format? If they aren't, what difference does a new tagline make?

Would anyone who wouldn't normally listen to a particular station because they didn't like the music it played change their mind and start listening to music they don't like because of a good tagline? Or would anyone stop listening to music that they did like because of a bad tagline?
 
Star has done a good job of revamping since JR left. It's fairly obvious now they wanted a direction he either wasn't interested in following or capable of executing.

The music has been shifted, the formatics have been "AC-ified" (yes, somewhat Palinesque) and "hit" has been removed from positioning. The station wasn't that far off the mark from a Hot AC.

They've moved over that difference and I believe this new positioning line the "cherry on top."
 
Smart move to FINALLY unfold, especially with a name like "Star". They've become everything that they should've become, and sound great at it, too.
 
I agree, I think they are sounding much better now. They seem to be expanding their playlist, which is a good thing.
 
So.. when will Star start adding

Alanis Morissette, Seether, New Order, Guns & Roses, Bues Traveler, Sublime, Spin Doctors, and things of that nature? Or are they planning to be an all currents Hot AC?
 
They do play a few 90s hits including songs by the Goo Goo Dolls, the Cranberries, Matchbox 20, Barenaked Ladies, et. al during the day but seldom more than one every 20 or 30 songs.
 
They play 90s/early 2000s stuff during the daytime, but it's usually the same 5-10 songs (3am, Torn, Slide, Crash Into Me, etc.)

I would definitely love it if they expanded their recurrent playlist - I seriously doubt people would change the station if they heard Bent, Everything You Want, Higher, How's It Gonna Be, You And Me, Let Me Go, Photograph, etc. during the daytime, and it'd probably keep people listening even longer IMO

Really like the new slogan BTW
 
atlantaboy said:
They play 90s/early 2000s stuff during the daytime, but it's usually the same 5-10 songs (3am, Torn, Slide, Crash Into Me, etc.)

I would definitely love it if they expanded their recurrent playlist - I seriously doubt people would change the station if they heard Bent, Everything You Want, Higher, How's It Gonna Be, You And Me, Let Me Go, Photograph, etc. during the daytime, and it'd probably keep people listening even longer IMO

Really like the new slogan BTW
Click to expand...

I agree on expanding their recurrent playlist. I like when HOT AC stations have more variety because it makes you want to keep listening - you never know what you might hear next. Also, I think those songs you mentioned would be a great fit for Star. Overall, the station does sound better and hopefully they will continue to build their playlist.
 
Does anybody even play R.E.M., Fine Young Cannibles, UB40, Martin Page, Duran Duran, Annie Lennox, Gin Blossoms, Madonna, Cheryl Crow, Blues Traveler, Melissa Ethridge, Counting Crows, Des'ree, Sophie B Hawkins, Candlebox, and things of that nature along with TODAY'S similar style of music?
 
KDM 7000 said:
So.. when will Star start adding

Alanis Morissette, Seether, New Order, Guns & Roses, Bues Traveler, Sublime, Spin Doctors, and things of that nature? Or are they planning to be an all currents Hot AC?
Click to expand...

GNR? Seether? Seriously? On a Hot AC?

Crack kills, son.

G
 
upstate29651 said:
KDM 7000 said:
So.. when will Star start adding

Alanis Morissette, Seether, New Order, Guns & Roses, Bues Traveler, Sublime, Spin Doctors, and things of that nature? Or are they planning to be an all currents Hot AC?
Click to expand...

GNR? Seether? Seriously? On a Hot AC?

Crack kills, son.

G
Click to expand...

There are quite a few Hot AC stations spinning GNR... mostly "Sweet Child of Mine." Why not? It fits right in with Bon Jovi and other hair band nostalgia.

And Seether got some decent spins at Hot AC with "Rise Above This." It's not a HUGE recurrent, but some stations still spin it.
 
I have to say... I'm really enjoying the "new and improved" Star94. They are really expanding their playlist with a lot more variety now. The whole station just sounds so much better! 8)
 
I'll be interested to see how Star's new Hot AC-like programming works out. If it's successful over time, I think a lot of stations will look to Star as an example of how to program a Hot AC in the 2010s as the format slowly moves away from '80s gold.
 
Except that Star isn't doing anything groundbreaking. Their format and execution is pretty much right down the middle Hot AC. They didn't pull out anything extraordinary in this new edition of the Star 94. Straight down the middle Hot AC including the positioning. And they probably will be more successful than they were doing the CHR/Hot AC hybrid.
 
upstate29651 said:
KDM 7000 said:
So.. when will Star start adding

Alanis Morissette, Seether, New Order, Guns & Roses, Bues Traveler, Sublime, Spin Doctors, and things of that nature? Or are they planning to be an all currents Hot AC?
Click to expand...

GNR? Seether? Seriously? On a Hot AC?

Crack kills, son.
Click to expand...

Then perhaps you should stop smoking it, Hot AC is a tiny little box of a definition you and most non-thinkers in this biz have created. Today's 25-44 year old is NOT the same as the demo was in the past. A completely, and I mean completely different psychographic.

It really is ok to think of radio as more than a francise that sounds the same and lives by the same definitions regarless of market. Try it.
 
It's funny - I still hear kids calling into Star 94 at night to request songs (I think that's really rare for a regular "Hot AC" station)

Anyway, it looks like they're playing about one 90s/2000s gold track per hour - most of them are still extremely "safe" songs like 3am, Here Without You, and This Love, but they're starting to play tracks like Dare You To Move and Are You Gonna Be My Girl, which IMO is a huge step in the right direction ;D

Don't think they're anywhere near the realm of Guns 'N' Roses, Seether, New Order, or Sublime (they actually played Rise Above This/Seether quite a bit when it was charting on CHR, but that was back under the old PD I think, when they were playing their currents 100x a week and almost leaning Alternative)
 
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