Z100 Slogan Change

[username23]

Pop music wouldn't work since their target audience is females 18-25, while the class of pop is more reserved for tweens and teens, but they are considered a Pop CHR by Arbitron. As for WQHT being a Hit music station, they are a hit music station, but because they are classified as a Rhythmic CHR (similar to WHYI-FM Miami Y100), they want to flaunt their hip-hop and R&B style. Plus, their target audience responds better to the slogan "hip-hop and r&b". Z100 kind of changed the meaning of hit music since their inception, people think hit music is pop. A marketing genius.

 

[Radaioman]

yea, I was waiting for them to rename themselves New York's Hit Music Channel, since so many radio stations want that "TV Channel" feeling, and their sister station Y100 is Miami's Hit Music Channel.

Another slogan Z-100 should consider is "New York's Pop Music Channel!"

henry, that's rediculous. First of all, your slogan only says that they play Pop music..it would be like a station saying...we're the rock station, there's no adjective, nothing. besides that, Z100 is NOT a pop music station. They are a HIT music station....Pop music is only one of many styles that they play. Dance, Rock, R&B....none of those are Pop. Besides, Pop give the impression that they are a teen station which they are not.

 

[StereoBrain]

You know, Radio is a funny word. Think about it.. RAYY-DEE-OH

 

[1069_KIFR]

I got three words for the Ray-dee-oh post!

Fab-You-Less!