Z100's new MD

[adma]

great piece, in theory,but none of those other periods were affected by the internet/my space/ you tube/ipods etc, they reflect periods when Top 40 was still the first and last word in what is hip,and a new breed ,post 2001, ain't hearing that at all, so don't be too surprised because many extremes are already in full effect nationwide, they're just not being reflected at CHR; in the olden days, CHR ignoring something was the death blow(look at how American radio 'ignored"/feared UK glitter/glam and later, punk rock and new wave,dooming these trends in the USA by omission;
MTV changed all that(Guns N Roses, Hip hop, Nirvana, etc all showed up at CHR AFTER MTV forced the issue;
I grew up with hit radio,as a journalist I became friendly in the 70s with Bruce Morrow and the late Murray The K and Scott Muni, and in the early 80s, Scott Shannon and Ross Brittan when they first came to NY; Rob Miller and Vic Latino 'grew up" in my 80s retail outlet on Long Island, Jimi LaLumia's Record Connection,and carried on the tradition;
I love hit radio, but the rules have changed,and no one seems to know(or wants to know)that yet

And among the ways the rules have changed: by default, CHR has assumed the role AC played 20-30 years ago--consider Z100's ratings among the over-25 demos. And it isn't because it's "mellowed out"; rather, it's because today's 25-54s have different taste and behavior patterns from the past. Except that unlike the under-25s today, they still have a residual connection with "radio"--so in a way, Z100 offers them an opportunity to "keep up" at a scale they can understand and identify with.

How things have changed: it used to be that Top 40/CHR was a gateway for youngsters to keep up with the hits, but now it's more of a gateway for oldsters.