gymjock said:
It would be hard to believe except for the fact that there are a lot more spots on the air the past few months than either of the previous format incarnations combined. Carl T & Tommy C sound more "live" than anyone in this market, in addition to the street level cred they have via mobile gigs that they do.
If they broke it down parish by parish, I'm sure Z's 12+ share in St. Landry Parish would be in the neighborhood of a 15. They have a lot of businesses on the air from Opelousas/Sunset/Grand Coteau. I think 104.7's local rate card is either a little out of reach or there may be not be many at Citadel trying to sell 104.7 local(if they are a top three 12+ normally, they probably wait for agency buys to fall from heaven).
With Chuck Wood in the building at 104.7, maybe they will get more local on the books again. But I'm not holding my breath yet that they (dare dare) have more than one live and local personality on the air weekdays between 6a-7p yet.