Zippo vs Jody

[c daye]

I loved Zippo in Washington D.C and heard him in Detroit. Then we moved around for several years and we heard him all over the country. (I guess that's when he was syndicated.)

Glad to here him back in Dallas, he sounds better than ever IMO, fresh, funny, sweet. I googled him and found this http://www.jimzippo.com

BTW, I am a 46 year old woman. I prefer 70's over 60's, and I like the 80's.

Have fun, everyone!

 

[van hespen]

I'd listen to Zippo over Dean any day. I remember him from the old KFXM and KMEN days in SoCal, but that dates me, I'm sure.

Zippo's got my dial.

 

[little1]

We are talking about strictly oldies formats here. You're bringing up stations that may play old music, but their formats are not oldies. You are comparing apples to oranges.

And yes, someone who was 2 in 1982 can enjoy music from that year.

For god sakes I was 1 year old when Ain't No Sunshine by Bill Withers was a new song. I can remember hearing it on the radio before I was 10.

R

How do you figure I'm comparing apples to oranges?

And while yes, someone who was 2 in 1982 can enjoy music from that year, is it your contention that a majority of people of that age are "into' that music?

My contention is that they aren't. And playlists and ratings of stations like the Edge back it up...

To use another example, take Jack's Big Show last weekend. Pretenders, (1st album in '79), Stray Cats (popular in early 80's) and Don Henley (first solo album in mid 80's???)...By your thesis, based on the artists they have at their concerts, you'd think that Jack's big demos would be 25-34, since that is hwo, by your claim, is into 80's music...

But reports I heard about the show, and KJKK's ratings say that the audience is much more 40'ish...

 

[little1]

And to carry this to it's next logical step, would it be fair to say that 90's music appeals to a mythical 15-24 category?

Gee wasn't this a topic on the RI homepage only yesterday?

R

Not exactly.
But that's an interesting article. Did you catch this line...

And, oh yeah, the 15-year-old Backstreet Boys fan of 1997 is now officially in the 25-54 demo.

I think that backs up my point. That the 25-34 year old is into music from the 90's.

And work backward, and odds say that fans of the 80's are more likely to be 35-44, fans of the 70's 45-54, etc...

Which Mr Bass, is exactly 10 years off your theory...

Maybe you need to go back and re-read the article and the first response to it. And you're see what I'm talking about. While that 15 year old is now in the 25-54 demo, if you're playing it you're most likely TARGETING 25-34's, not 45-54's...

 

[Robert Bass]

I stand by my comments, so I'm taking the agree to disagree road with you.

R

 

[little1]

No, no, no.... 60's music is for the 45 - 54 demo.
70's is for 35 - 44
80's is for 25 - 34.
If you told me KLUV's target was 35 - 54, I'd more likely buy it.
But an oldies station targeting 45 - 54 only, defies all programming logic. That's the approach a CHR station would use, while targeting 12 - 24.
R

Since it's always nice to bring evidence to a diuscussion, I listened to KLUV onmy drive home...
and this is what I found...
Beach Boys Wouldn't it be nice
Grass Roots Temptation eyes
Hang on Sloopy
Elton-Sad Songs say so much
Turtles Happy together
Lee Michaels- do you know what I mean
Archies? Sugar Pie Honey Bunch
Lulu to sir w/love
Rod- Maggie May
Aretha- You make me feel...
Miller- Rock N Me
Byrds Turnx3
Dobie Gray- Drift away.

I don't have the energy to go track down exactly when most of those charted, but there's a lot of mid-late 60's, a couple of early 70's, and one (Elton) that MIGHT be early 80's...

And consider this- It's been 42 years since 1965. EVen if you were 'in' to music at a very young age, someone who was 12 in 1965 is 54 right now. And weren't both Maggie May and Rock N Me from 73-75? Let's say you were 12 for THOSE songs, average 1974- 33 years later, you'd be, let's see, 45...

 

[little1]

I just did a little leg work.
Maggie May is from 1971, Rock N Me came out in May 76...

The point still stands, it avergaes out to 73-74, which is 33 years ago. That means people most familiar with that music, those that grew up on it are in the 45-50 range right now...

There's an hours worth of music- if you've got some other interpretation of it, feel free to share it with the rest of the class...

But if you don't, I hope you won't mind if I take "We'll have to agree to disagree" to mean
"I'm wrong but would never admit it"...

Or do you really think that most people's favorite music is what was popular when they were ages 00-10?

 

[jrryjff45]

Not to step on little1's toes or be rude in any way, however i feel that it might happen, so there may be the need for forgiveness.
I don't know what you're thinking about! What music era people listen to VARIES like the mood you wake up in from day to day VARIES. What you decide to eat for dinner...be it Italian, American, Mexican, Greek. I've noticed that there is a COMMON thread in style of music people listen to. How it makes them feel, how it gets their day going, and how soothing it can be in the evening. Yes, i'm 45 yrs old. I'm a musician. Back in the '80's when i was in the service, i would tune in to ZIPPO in The Morning on my drive into the base. He had me going from the moment i turned on the radio. Oh Yeah baby! Now honestly, I'm not all that into the rockin oldies, even though i can sing along to some Platters,(i hope this doesn't hurt ya Zipp my brotha) but i really enjoyed Zipps show.
NOW! My age has been established, and i must say that this generation knows music. Even though i grew up on Grand Funk RailRoad, I personally listen to David Crowder Band, Charlie Hall, Chris and all those guys but i also listen to Rock n Roll Worship Circus (the Listening), U2, Rosie Thomas, Leigh Nash, Zach Payne, the Umbrellas, Parachute Band, Skillett, 7th day Slumber, P.O.D. Crucial77.........and the list goes on and varies in different styles. Yeah why would a 45 yr old be rockin to such a variety you ask? Because it all works for me. and I'm Positive that it all works for everyone else, and maybe in a different flavor.

So what i'm saying is that it's not a "back in his heyday" issue here. it's about what works for each individual on a day to day, morning noon and night basis.

Oh yeah....and there are teenagers today listening to Rolling Stones and Aerosmith. There are teenagers today listening to Fauxliage. And there are old guys like myself listening to Stained, and Fauxliage.

By the way little1.....Zippo knows RADIO, and he's awesome with the tallent The Lord gave him.

have a nice day!

 

[little1]

I've never said Zippo isn't extremely talented. I just don't get what KLUV would get by grafting another head (and ego) onto a morning show that's already loaded down with people (and one stupedneously massive ego)...

This is about adding Zippo specifically to the Jody Dean Rock and Roll circus...
And tangentially about what audience KLUV is targeting.

And while you may listen to music both new and old, it's evident with minimal searching that the vast majority of radio listeners don't share that trait.

Do I dislike that? Oh heck yeah. Because it severely limits what music I can program/play on a day to day basis to reach my target audience.

But to quote Bruce Hornsby, that's just the way it is...

I'm just amazed that people can listen to KLUV and not immediately discern who their target market is. In other words, immediatley figure out what people, in which age group are most likely to listen to what they are playing....

 

[KPLEXCOMPLEX]

Jrry makes a very good point and dont forget there was quite a few movies in the 80's and 90's using hits from the 60's ,70's music. So I wouldnt be so restrictive as who was born when and know that what was old can be new again to someone else. Thats the problem with radio today,preconceived notions and not going with your gut along with seeing a face of the listener.

 

[Robert Bass]

Since it's always nice to bring evidence to a diuscussion, I listened to KLUV onmy drive home...
and this is what I found...
Beach Boys Wouldn't it be nice
Grass Roots Temptation eyes
Hang on Sloopy
Elton-Sad Songs say so much
Turtles Happy together
Lee Michaels- do you know what I mean
Archies? Sugar Pie Honey Bunch
Lulu to sir w/love
Rod- Maggie May
Aretha- You make me feel...
Miller- Rock N Me
Byrds Turnx3
Dobie Gray- Drift away.

I don't have the energy to go track down exactly when most of those charted, but there's a lot of mid-late 60's, a couple of early 70's, and one (Elton) that MIGHT be early 80's...

Since you are so lazy, I'll do it for you.

Beach Boys Wouldn't it be nice 1966
Grass Roots Temptation eyes 1971
Hang on Sloopy There are three versions, so I don't know which artist you're using...
Elton-Sad Songs say so much 1984
Turtles Happy together 1967
Lee Michaels- do you know what I mean 1971
Archies? Sugar Pie Honey Bunch Didn't crack the Top 40
Lulu to sir w/love 1967
Rod- Maggie May 1971
Aretha- You make me feel... Didn't crack the Top 40
Miller- Rock N Me 1976
Byrds Turnx3 1965
Dobie Gray- Drift away. 1973

And consider this- It's been 42 years since 1965. EVen if you were 'in' to music at a very young age, someone who was 12 in 1965 is 54 right now. And weren't both Maggie May and Rock N Me from 73-75? Let's say you were 12 for THOSE songs, average 1974- 33 years later, you'd be, let's see, 45...

See? You just proved what I said earlier! A 1971 song appeals more to a 45 - 54 year old, than it does 35 - 44. Thanks for verifying what I have been trying to tell you all along! That puts it closer to the 1960's than it does the 1980's, and 1980's appeals more to 25 - 34 today than 1960's does.

So again, the 1960's has more appeal to 45 - 54, 1970's has more appeal to 35 - 44 and 1980's has more appeal to 25 - 34.

This is based on the very age demo you started with (12 to 18), not 00 - 10.

You lost the debate, plain and simple.

R

 

[jrryjff45]

Well for one thing Zippo doesn't have an ego, he has experience and he loves radio.

Adding to a show: Would you agree that everyone enjoys a concert loaded with variety? Lets say Jamie Smith, Charlie Hall, Chris Tomlin, all warmed up for David Crowder Band. Wouldn't that be awsome? Why not have Zippo, Jody Dean Rock and Roll Circus warm up .... oh lets say the LISTENERS.

And it IS evident that the vast majority of everyone at Creation West (young and old) Worshipped together as one to the same music. Yeah that's right! I saw brothers and sisters in their 50's jumping to Toby Mac dude. What audience is he targeting?

Yeah, I would have to say that i wouldn't want to go around with a t-shirt that says any particular radio station would have a target on me.

 

[c daye]

Zippo has a "charisma" that puts him into a unique class of dj's. He's able to bond his audience to him and his station.

I hope to hear more of him soon.

 

[jrryjff45]

I would like to hear the Zippos on HERO radio ... i would deffinately tune in.

They're just jealous cuz Zippo has skills. .... "Vote for Zeeppo"

 

[c daye]

KPLEXCOMPLEX, that makes sense to me. My kids hear an "Austin Powers" song like Magic Carpet Ride and don't associate it to "oldies ."

As far as Zippo, I remember hearing/seeing lots of stuff about him regarding his charity work with kids AFTER he was at KISS locally. Nationally, he has been highly promoted through so many syndicated stations.

For a teenager listening to him in DFW in the 80's, hearing him on a morning show (with or without Jody) would be a big draw, I think.

I know I am commenting on several posts, maybe we should find out how we can help to BRING ZIPPO BACK now!

 

[little1]

So again, the 1960's has more appeal to 45 - 54, 1970's has more appeal to 35 - 44 and 1980's has more appeal to 25 - 34.
This is based on the very age demo you started with (12 to 18), not 00 - 10.
You lost the debate, plain and simple.
R

So your 'theory' is that music from the 60's appeals to people born from 1953 to 1962 (45-54's).
70's music appeals to people born from 1963 to 72(35-44's) and 80's music has more appeal to people born from 73 to 1982.

Is that a fair retstatement of what you say above?

And if it is, do you not find it odd that by your 'theory', people in the back half of that age group are, by your reasoning, 'into' music that is being made when they are still in grade school?

Using the dates you listed above, how do you reconcile KLUV's huge 45-54 numbers with teh fact that they didn't play anything within that hour from before 1965? Since much of their music is early 70's, shouldn't they actually be dominant in 35-44 and NOT in 45-54?

 

[KPLEXCOMPLEX]

Why not look at the whole portrait instead of studying the corner of the frame? Little 1 based on my and others ones opinions here ,you're on the losing end of this one. Your too analytical and spinning it in your direction rather than accepting what we are saying. There are many born in th 80's who "dig' the Stones of the 60's ,70's, plus Clapton when he was with Cream,Derekand The Dominoes,etc. More movies are using sounds of the 60's and 70's ,therefore the younger audience is exposed to it. So looking at stats and instead of people plus trying to justify your philosophy will blind you. Radio has become bland with that thinking,and the audience is seeking something different. Again what was old can be new again to another generation and that has been proven when the Volkswagen Beetle was reintroduced with the classic designed modernized along with the Ford Mustang,and clothing styles. Thinking out of the box,doesn't necessarily work,unless you look whats inside the box first, and shore it up.

 

[Robert Bass]

It's funny to me how Little1 claims he doesn't have the time or energy to "educate us", then he turns right around and tries to do just that.

And Little1, when did you work for KLUV? Was this a few years ago? a decade ago? Have you ever considered that KLUV's direction could be / is different from what it was when you were there?

Maybe we could ask John Summers to educate us about KLUV's target instead?

And ditto to Kplex's post.

R

 

[little1]

I worked there in the early 90's.
When the target was 45-54, but with a much older music mix then they have now.

And anyone who's paid the least bit of attention to KLUV over the past 20 years has been able to watch them slowly creep their music up from late 50's and early 60's, to mid 60's, to now, late 60's and early 70's focus...

And why are they doing that? To appeal to the 45-54 year old demos. And they keep adding younger music as years go buy because they're getting the younger folks and losing the old ones...That's why they're playing Rock N Me or Maggie May, and not Heartbreak Hotel or Then He Kissed Me...

And while yes, there are some younger people who like the older music, don'ttake my word for it. Check out Arbitron and see where KLUV's audience is. Check out what kind of ad buys they get on (hint- a lot of them skew to the very high end of that 25-54)


And Kplex- how can you sit there on one hand and say that the audience is seeking something different when RBass himself said that KLUV was tied for #2 in the last book?

You guys are so hung up on spouting out your tired cliches that you refuse to see what is in front of your face...

 

[van hespen]

yeh. good posts Rob and KPC.

John Summers, you around?