Zippo vs Jody

[van hespen]

L1,
Chuck is that you?

 

[grantchester]

There are two schools of thought:
The conventional wisdom is that your musical tastes are formed when you are in high school, and that's what you'll prefer forever.
The unconventional wisdom is that some tunes are timeless, and can be appealing, no matter when they were released.
My kids listened to KLUV because they played the Beatles. Now KLUV doesn't play so much Beatles, the boys don't listen as much.
I betcha, you find songs that appealed to the teen demo in years past, and, given a chance, they'll appeal to the current teens. But commercial dreck is commercial dreck; a bad song hyped onto the top 40 (with payola) 40 years ago is still dreck today.
Unfortunately, that dreck is the kind of stuff consultants foist off on 'classic rock' and 'oldies' and 'standards' stations. Some people prefer the comfortable to the challenging. But,I bet if someone played Bubblepuppy's 'Hot Smoke And Sasafras' on KISS or CASA or EDGE, the kids would respond.

 

[van hespen]

Ahh, memories. For some strange reason I just remembered those really corny late night movies that Zippo used to host on ch.39 or ch.27 or something. Didn't he wear costumes, like pirate's suits? I vaguely remember a guy in a gorilla suit with him. Does anyone remember? Oh yeah, Joe Bob Briggs (John Bloom) was on the show a few times.

Memories...I'm feeling old now. (+:

 

[little1]

There are two schools of thought:
The conventional wisdom is that your musical tastes are formed when you are in high school, and that's what you'll prefer forever.
The unconventional wisdom is that some tunes are timeless, and can be appealing, no matter when they were released.
My kids listened to KLUV because they played the Beatles. Now KLUV doesn't play so much Beatles, the boys don't listen as much.

That's what I'm talking about. Robert Bass has the "Interesting" idea that KLUV's target is 25-54. I've been arguing that they're target is 45-54. Based to a large extent on the 'conventional wisdom' that the VAST majority of people prefer music they grew up on/came of age with/ liked in HS/etc...

Which, if you look at the playlist sample I posted, appears to be focusing on late 60's to mid to late 70's. If you do the math (18 in 1965 + 42 years since=60, 18 in 75+32=50, 18 in 80 +27=45) KLUV appears to be focusing on that 45-54 demo. And as I said before, they're playing some early 80's stuff (like the Elton John mentioned) to help start cultivating the 'next' era of 25-54's...

As you said Grant, they've stopped playing Beatles. Arguable the MOST timeless of bands ever. Why? because they're peeling off the top of that 54 year old demo and adding in the new 45 year old music every year -which is why Beatles are fading out and, to use an example from this morning's show, teh Doobie Brother's what a fool believes is now on the playlist...

And Grant, I completely understand what you mean about people who prefer the comfortable to the challenging. But we are talking real world here. Where most corporately owned stations are going to do what brings them the biggest audience...And that's to play the comfortable songs that are well known, well tested, etc...That may be corporate dreck, but it's also succesful, isn't it?

And that's where I don't 'get' the comment from R-Bass that started this thread. No offense against Zippo, but why add him to a morning show that, by Robert's own admission, is something like tied for 2nd in the latest ratings?

I completely understand fixing stations that suck. Fixing stations that are underperforming in ratings, can't make money, etc etc...

But why fix something that appears to be extremely succesful?

 

[Robert Bass]

And that's where I don't 'get' the comment from R-Bass that started this thread. No offense against Zippo, but why add him to a morning show that, by Robert's own admission, is something like tied for 2nd in the latest ratings?

Because he is GOOD AT WHAT HE DOES, that's why. This thread was never intended to be about what music KLUV does or doesn't play. It was about wanting a good air personality. You turned this thread into a war by proclaiming Zippo would not be familiar with KLUV's audience, or some such nonsense.

As far as KLUV 's tie for second in 12+, you completely missed my point.

R

 

[little1]

okay, Chapman was good at what he does, should we add him to Kidd Kraddick's show?

John Rody was good at what he did, should we add him to some other successful show?

Like I said, I can understand fixing a show station or format that doesn't appear to be working. But here you're suggesting adding a jock to a show, that by your own admission is tied for second 12+.

That doesn't seem at all odd to you?

Hey if you think Zippo is good enough to compete in this market again, go ahead and suggest him. But it might be helpful if you think it through a little bit more....

How about on KVIL? From what I remember from looking through the last book they could use any and all help...

 

[Robert Bass]

Like I said, I can understand fixing a show station or format that doesn't appear to be working. But here you're suggesting adding a jock to a show, that by your own admission is tied for second 12+.

You're STILL missing my point.

Have a good day.

R

 

[little1]

And if I missed your point with 12+, perhaps you could spell it out for me?

You seemed to me arguing the simple fact that most of KLUV's audience is 45-54, and how you couldn't understand how if that is true how they could be #2 12+.

But WBAP is another one of those stations in that tie for 2nd. But look at 25-54 and they drop to 16th.

It's because a large % of their audience is 55+.

My contention is that KLUV does well enough in 45-54's to put them into that 3 way tie for 2nd. And they do well enough in that 45-54 cell because that is who they are TARGETING. That's who their music mix is aimed at...

 

[KPLEXCOMPLEX]

I'll agree with Little one's take on KVIL. The yneed to move the studio closer to the Parkland Trauma unit.

Back to the original Topic. Little one I don't sit on one hand, I get out of the building,away from the "thick" research book and deal with people..thats reality. Reality suggests,you go and talk to them and be prepared to listen, instead of just talk to them. Hear what ,they say,buy,etc. Then use it,not abuse it,and do not spin it to fit your own opinion.
You need both lens to see when wearing glasses and contacts not just one. If you do then you are casting a blind eye to whats out there.

 

[van hespen]

KVIL certainly could use Zippo. I would think, defensively, someone should grab Zippo before the competition does. He's not FT at KLUV, is he?