Couple of thoughts on recent posts.
1. It's been posted elsewhere in other threads on this website, but perhaps not in this thread: Ratings don't necessarily equal revenue. It's entirely possible to earn more revenue with ratings that aren't as high as that of another station in the market. All sorts of variables, including the demographics of those ratings.
Something else to look at (and this has been mentioned in this thread): if conservative talk were really doing that well, it would have successfully jumped to the FM band a long time ago. Top 40 jumped from AM to FM. Adult contemporary jumped from AM to FM. Country jumped from AM to FM. Now, sports talk is jumping from AM to FM. Oldies/classic hits jumped from AM to FM. Conservative talk? Read this and other trade websites. If anything, there has been a pullback of conservative talk from the FM trials it had over the last couple of years. FMs are abandoning the format.
Conservative talk AS IT IS NOW is a format that, at the least, is not growing, if not dying slowly. Maybe someone can remake it to be more successful.
2. Why the criticism of IQ106.9 and not WURD? Last I checked, even though IQ's ratings are not top-10, they score above a 1.0 consistently. Not sure WURD even shows in the ratings. Also, there is the potential listenership for each station. 106.9's signal reaches much further and with better audio qualify than WURD.