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Big Boy Leaves Power 106, Jumps Ship to iHeart's Return of 92.3 The Beat

Remember in 2006 when KKBT decided that a mix of talk shows and urban adult contemporary would be successful? It wasn't. The station carried Tom Joyner and several other syndicated programs and ratings continued to drop. After seven months, KKBT dropped the talk shows and became "Rhythm & Blues Variety" KRBV. By the way, isn't "rhythm & blues" an archaic term now? I seldom hear any blues songs on the radio. In 1962, when there were very few western songs on the radio, Billboard replaced the term "country & western" with simply "country." It's time to find a replacement term for "rhythm & blues."
 
LARadioRewind said:
Remember in 2006 when KKBT decided that a mix of talk shows and urban adult contemporary would be successful? It wasn't. The station carried Tom Joyner and several other syndicated programs and ratings continued to drop. After seven months, KKBT dropped the talk shows and became "Rhythm & Blues Variety" KRBV.
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And then KDAY tried the same thing, taking all the talk shows and the "Beat" moniker and took 93.5 to an all-time ratings low.

V100 didn't even last two years before Radio One sold it to Bonneville.
 
ChannelFlipper said:
And how did that work out?
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Worked beautifully until Radio One got it and, as others have posted, dismissed the Hispanic and non-Hispanic white audiences.
 
100.3 has been known as K-100 (Thank you, Don Barrett!) and B-100.3 and V-100.3. There are still 23 letters remaining. :)

I loved listening to Gary Owens and Al Lohman on the KFI morning show in the late 1980s but by 1989 KFI had switched to a talk format and Owens & Lohman were the only hosts still playing music. They and news director David Blake were fired and replaced by Dave Grosby, Terri-Rae Elmer and David G. Hall, all of whom came from KFBK. If mixing talk and music didn't work for KFI, why would KKBT and KDAY think it would work for them?
 
LARadioRewind said:
If mixing talk and music didn't work for KFI, why would KKBT and KDAY think it would work for them?
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When your ratings are faltering and you start getting desperate, you sometimes forget past failures.
 
Miss

First of all I wouldhave to say that once I clicked this website, I feel I have slipped into the fifth dimension.

I know nothing about radio besides flipping the dial!

I was brought to this site after doing some research on why my favorite station Hot 92.3 disappeared off the face of this earth!

Once i did my so called investigating , i now realize nothing can be done, no patition no boycott will bring back my old skool! Im 23 years old and grew up with this music. I like rap but thats what power was for! my only outlett is to write to you guys, a bunch of strangers who could care less. It was so weird i felt like i was in the twilight zone! What can you do, money talks and i really feel for the djs that lost their jobs. I feel powerless. Oh and that head hancho "urban genius" guy for iheart, sold his soul a long time ago.
 
First of all I wouldhave to say that once I clicked this website, I feel I have slipped into the fifth dimension.

I know nothing about radio besides flipping the dial! And i wouldnt normally view this website let alone register.

I was brought to this site after doing some research on why my favorite station Hot 92.3 disappeared off the face of this earth!

Once i did my so called investigating , i now realize nothing can be done, no patition no boycott will bring my old skool back! Im 23 years old and grew up with this music. I like rap but thats what we had Power 106 for. My only outlett is to write to you guys, a bunch of strangers who could care less. It was so weird i felt like i was in the twilight zone that morning, i thought there was an interferance with the signal! What can you do, money talks and i really feel for the djs that lost their jobs. Big boy is funny but he could have stayed right were he was at and asked for a raise. Art laboe will b missed! I feel so powerless. The head hanch guy " urban genius" for iheart can stay on the east coast where he belongs!
 
It's official KHHT has on the Mainstream Urban panel on Mediabae with Beyoncé "7/11" has their #1 most played song on the playlist. Which in turn is the #1 song at Mainstream Urban.
 
Bran, is it common that a station will be added to a Mediabase panel within a day or two of changing formats? In 1989, the format on 92.3 was a hodgepodge known as "Rock With A Beat." Soon more r&b was added and in 1991, after KDAY switched from rap/hip-hop to financial news/talk, 92.3's format evolved into rhythmic r&b/hip-hop. The station has gone through several formats and several sets of call letters. Mediabase was awfully quick to add Real 92.3 to the Urban panel. How about Billboard? Will 92.3's playlist be figured into the Hot R&B/Hip-Hop chart?
 
LARadioRewind said:
Bran, is it common that a station will be added to a Mediabase panel within a day or two of changing formats? In 1989, the format on 92.3 was a hodgepodge known as "Rock With A Beat." Soon more r&b was added and in 1991, after KDAY switched from rap/hip-hop to financial news/talk, 92.3's format evolved into rhythmic r&b/hip-hop. The station has gone through several formats and several sets of call letters. Mediabase was awfully quick to add Real 92.3 to the Urban panel. How about Billboard? Will 92.3's playlist be figured into the Hot R&B/Hip-Hop chart?
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Remember that a station's influence on the panel is based on audience size. Since this conversion has not had even one full book, there is no weighting data to use yet.

So they may be on the panel, but the question is how are the spins weighted. With no numbers, the weighting factor should be "zero" for the moment.
 
But...but...if Real 92.3's song spins are not counted, Beyoncé's 7/11 could wind up being number one for only eight more weeks instead of nine. :)
 
DavidEduardo said:
So they may be on the panel, but the question is how are the spins weighted. With no numbers, the weighting factor should be "zero" for the moment.
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I'm not aware that Mediabase has ever added a station out of the box. They need data to base their add. In a PPM market, that means a month.
 
TheBigA said:
I'm not aware that Mediabase has ever added a station out of the box. They need data to base their add. In a PPM market, that means a month.
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Some confusion may come from the difference between a station being monitored by MediaBase (or BDS) and the station actually being on a panel.

A station may be monitored by both services but not be on a panel. One reason is that "everyone" wants to look at the new format's playlist, even if the station is not part of the panel due to lack of data.
 
Does anyone know how many songs are being played on Real 92.3 and not on Power 106...and vice-versa? If I remember correctly, when Power 106 debuted in 1986, all but seven of their top-30 songs were also being played on KIIS. Playlist-wise, KIIS and KPWR gradually became more distinct from each other. How different is the KHHT playlist from that of KPWR now? (And will KHHT get new call letters?)
 
Explain the motivation behind playing the same songs as another station and expecting that station's longtime listeners to switch their loyalty. If they thought that simply playing the same songs would be enough to guarantee success, they wouldn't have offered $3.5 million to lure Big Boy away from the other station.
 
LARadioRewind said:
Explain the motivation behind playing the same songs as another station and expecting that station's longtime listeners to switch their loyalty.
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Maybe this is hard to understand, but there is no such thing as "loyalty" any more. Listeners want what they want when they want it. If they get it somewhere else with no commercials, that's better. Click. So much for loyalty.

Big Boy is still under contract to Emmis. So until he starts, the station has to do something to get started. So you play the absolute hottest hits as often as you can. This is not the time to be different. This is war.
 
Darn it, why did you have to say "This is war"? Now all I can think of is Groucho's Rufus T. Firefly character from Duck Soup! But.....with no commercials interrupting the music and if the playlist is only around 300 songs (according to David), won't the new listeners get tired of the repetition? Or will Real 92.3 be another example of a station where "the average listener won't notice the repetition"? How does the TSL of rap/hip-hop stations compare with the TSL of CHR stations and classic-hits stations?
 
Real 92.3

On the iheart radio app, I noticed that iheart radio has launched a few other of these "Real" hip-hop R&B stations across the country recently with the same logo as the one on 92.3. I could go look at ratings somewhat, but can someone on here tell me how the Emmis hip-hop R&B stations do compared to the iheart ones in other markets where both companies coexist with the format. How about New York?
 
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