Hmmm - Wikipedia article on KFI has Hilly Rose doing the Nite Owl show in the seventies, which I assumed was a continuation of the Hunter/McCoy/Dvorak title, although with more esoteric subject matter. Rose more recently is known for paranormal topics and has filled in on Coast to Coast. But I do recall there being another overnight host on KFI, Al "Jazzbo" Collins, who pretended to be originating from a subterranean studio in the basement of KFI when it was on Vermont (there wasn't any such thing, as anyone familiar with the original KEHE floor plan knows - just the ground level Auditorium, Blue, Coral, Diamond and Emerald studios plus a special mike in the newsroom).
I do remember the country music program - the "Red Rowe Record Show;" while liking it for the music I felt that it belonged on KLAC or KFOX, not KFi. You are correct about KMPC being the Los Angeles sports station of the time. It had been part of Gordon McLendon's ill-fated Liberty Network in the forties and the home of the Los Angeles Angels Pacific Coast League team before the Dodgers came to town. And of course they had the Rams and UCLA.But KFI had the Trojans and Dodgers and then added the Lakers, Kings and I believe the San Diego Chargers.
i wasn't tracking KFI very closely in the sixties and seventies so I apologize for my imprecision on particular dates. I believe L David Moorhead was later the general manager at KMET who notably hired a female program director and turned the FM dial on its head in the Kluge Metromedia days. i didn't know about his KFI connection. I tend to think he must have been a tad more Los Angeles market savvy than the Wesley/Nevins duo. As for John Rook, he has told the story of his dsys at KFI here:
http://johnrook.com/kfi/
Art:
No, Hilly was hired at KFI in 1972, and picked up the "Nite Owl" title after years of disuse. In 1974, he moved to 8 p.m. to midnight and I don't believe he used the "Nite Owl" name during that show. He stayed there until early 1978, when Rook bought out his contract to complete the transition of KFI to Top 40.
The country music show I was thinking of began in 1972 and it was Bob Kingsley (who later went on to his own nationally syndicated country countdown).
In researching Red Rowe, I found a blurb in the November 2, 1968 Vox Jox in Billboard magazine, outlining a new DJ lineup at KFI. It says Pat Kelly, who'd been Program Manager since 1950, had been promoted to vice-president of operations and programming. The new lineup, effective October 18th, 1968:
6-10 a.m.: Lohman and Barkley (replacing Red McIlvane, who'd replaced Geoff Edwards just six months earlier)
10 a.m.-2 p.m.: Dave Bodington
2 p.m.-4:55 pm.: Chuck Cecil
There's no mention of what comes between Chuck and 8 p.m., but Red Rowe's "modern country music show" is listed as from 8 p.m. to 11. There's no mention of what airs between 11 p.m. and 6 a.m., either.
And stitching together references in several Billboard columns, it suggests that new GM Ed Bunker brought in L. David Moorehead as P.D. in the early fall of 1968 and that Jay Lawrence was hired to do evenings (5 p.m.-8 p.m.?), replacing Dick Sinclair's "Polka Party" . So it would seem that KFI's 1966 "modernization" backslid. It also appears Ron McCoy had been doing the Nite Owl show overnight. The December 28, 1968 Billboard says Bob Arbogast has joined KFI from KMPC.
Next is a March 15, 1969 Vox Jox column, saying that in five months, it was all over. Moorehead is already gone (to KLAC as Operations Director) and Ted Randal (former KFWB disc jockey) has been hired as a programming consultant. Randal has hired new jocks and the lineup goes:
6-9 am: Lohman and Barkley
9 am-Noon: Ron McCoy
Noon-3 pm: Dave Hull
3-6 p.m: Jay Lawrence
6-Midnight: Frank Terry
Midnight-6 am: Al "Jazzbeaux" Collins
And in the April, 1969 Vox Jox, it's noted that Marc Denis from KGB, San Diego had been hired as KFI's new Program Director.
But it didn't last long. Frank Terry was gone within a year. Ned Skaff is shown in the May 30, 1970 issue of Billboard as replacing Mark Denis in the PD chair.
By fall, 1970, the music has gone back to a very conservative MOR, Dave Hull is off to KGBS, replaced by Jack Angel from KMPC and Jay Lawrence has gone to KLAC to join L. David Moorehead. That's when they brought in Dave Garroway, who himself only lasted a year. Chuck Cecil brought "The Swingin' Years" back to evenings, and by 1972, Bob Kingsley was doing Country from 10 pm-2 am and Hilly Rose had a 2-6 am talk show.
Basically, it was all a mess until John Rook. Personally, I liked the Ted Randal/Mark Denis KFI...but I was 13.